A $100 sale might only generate $20 profit. Know your real margins before optimizing campaigns!. Read the full article here: . #profitability #COGS #ecommerce #PPC #margins.

Revenue ≠ Profit 💰. Most marketers track revenue but ignore the costs that eat into actual profitability:. ✅ Cost of goods sold (COGS) .✅ Shipping expenses.✅ Processing fees .✅ Return costs .✅ Operational overhead.

👉 Allocate ad spend based on true profitability .Shift budget toward products and campaigns that generate real profit after all expenses.

👉 Track profit margins across different products .Identify which products deliver the highest actual profit, not just highest revenue.

👉 Account for other operational expenses .Include processing fees, returns, and overhead costs in your profitability analysis.

👉 Add shipping costs to profitability calculations .Shipping expenses significantly impact bottom-line profitability, especially for lower-margin products.

👉 Include COGS per average order value .Factor in product costs to understand true profit margins beyond gross revenue numbers.

Most marketers ignore the cost of goods sold when evaluating campaign performance, missing the real profitability picture. Here's how to calculate actual profit margins:.

New account? Start with awareness/engagement for 1-2 weeks. Let Meta gather data before switching to conversion campaigns. Established accounts? Go straight to conversion objective for better returns. #metaadsstrategy #conversions #ppc #metaads

High click-through rates + high conversion rates = an optimal user journey. 👌. But how do you get there? And how do you avoid losing potential customers along the way?. Watch to find out the answers! . 👇 #googleads #keywords #ads #landingpages.

This one number unlocks aggressive scaling potential. Read the full article here: #LTV #digitalmarketing #customervalue #metrics #profitability #ppc.

Calculate your customer lifetime value first: .✅ Total revenue per customer .✅ Average relationship duration.✅ Repeat purchase frequency .✅ Average order values .✅ Retention rates.

👉 Focus on repeat purchase rates .High LTV combined with good repeat rates signals you can afford premium acquisition costs. Your LTV determines everything else 📊. High LTV = You can afford higher CPAs .Low LTV = You're stuck competing on price.

👉 Prioritize LTV before optimizing other metrics .Strong lifetime value creates foundation for aggressive scaling and competitive positioning in your market.

👉 Benchmark all campaign performance against LTV .Compare acquisition costs to lifetime value rather than immediate return for accurate profitability assessment.

👉 Use LTV to justify higher acquisition costs .Higher customer lifetime value allows you to pay more upfront because long-term returns justify the investment.

👉 Calculate total revenue per customer relationship .Track the complete revenue generated by each customer throughout their entire business relationship with you.

Most marketers focus on immediate campaign metrics while ignoring the single number that determines long-term profitability and competitive advantage. Here's why LTV should be your primary benchmark:.

Limited budget demands focused strategy. Skip the middle funnel. Go straight from prospecting to remarketing recent engagers and visitors. Simple works. Profitable wins. Make every dollar count with L1 + L3 structure. #budgetoptimization #metaadstrategy #ppc #metaads

Use these insights to create ads that actually convert instead of guessing what works. Read the full article here:  . #audienceinsights #socialmedia #targeting #messaging #engagement #socialmediamarketing.