To recap: 638 people across the U.S. were shown a story about a local problem and a story about an effective response to a problem. They were asked how they felt about each.
This one blew us away. (4/10)
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BIG NEWS TIME🥳🥳
The results are in from the most expansive research on solutions journalism ever done. Across 638 survey respondents, people consistently rated solutions-focused stories higher than problem-focused ones.
In short, it's
#newsthatworks
. What
@SmithGeiger
found:
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People don't see solutions journalism as optional in their local news coverage. It's now a must. Audiences agree that reporting on the problems and what's working to address them combine for a healthy news diet. (2/10)
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Solutions journalism consistently displayed an ability to deepen understanding of an issue, and more people said it would "make them watch this station's news more often." It's not a huge margin, as you can see, but every little bit helps. (3/10)
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It wasn't just trust. The solutions stories consistently ranked higher than the problem-focused stories in virtually *every positive metric* people were asked about. These are just a few. Maybe your newsroom wants these reactions (5/10):
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We're going to go out on a limb: Interesting journalism is good. Well, solutions journalism has that covered too. (6/10)
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People were asked which words "perfectly describe" the story they just watched. If you want people to think you're making thoughtful or well-crafted work, well... (7/10)
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Solutions journalism showed benefits across the board - sometimes by small margins and sometimes by large ones. But what surprised us most is that it didn't seem to matter who was polled. Generally, even in a polarized environment, they all felt the same way (8/10):
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Flip through the thread and you'll see solutions journalism building trust, knowledge and more. But we've collected even more in a quick and easy blog post.
In short: News about what's working is
#newsthatworks
for journalists and audiences alike. (9/10)
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Convinced yet? We want to help you do this work because we've seen what its impact.
So email us at info
@solutionsjournalism
.org to get your newsroom trained.
Or join our FB group:
Or stay in touch with our newsletters: (10/10)
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Lots of folks liked our little teaser tweet yesterday so ...
@AmandinLondon
@Trish_Crain
@BridgetThoreson
@dhiott
@speaktoevelyn
@ObaAdeoye1
@resolvephilly
@beatrizjuca
@abiri_jones
@TomiwaBabalola
@localmediarocks
@MoJo_Africa
@gijnAfrica
@memangrum
@LionTalk
@RobinKwong
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