Dominik Sobe ツ
@sobedominik
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13,788
Following
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⚡ Indie Hacker and 🌊 Surfer sharing lessons bootstrapping SaaS. ✍️ Notion Docs ➯ Help Center @HelpkitHQ 🏙 City Guides ➯ 🎞️
Nomading through the 🌏
Joined September 2018
Don't wanna be here?
Send us removal request.
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Pinned Tweet
Today I hit the highlight of my startup career so far! 🤯
I have to tell you this story...
🧵 Here is what happened 👇
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For every 10 likes this gets, I will ask ChatGPT to make this cat work harder.
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Honestly, I think we have found THE HARDEST WORKING CAT 🥺🥹
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Hard working cat is working hard for the Catverse. Love how everything is extremely modern except the oil lamp. Our cat knows that too much blue light reks your sleep.
But is this what peak business activity looks like?! Not for me.
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More screens, the entire world in the background, this cat is working HARD. Excel, Forex, Crypto, heck I heard rumors it’s working on a new dropshipping biz as well!
Clearly not working hard enough yet, don’t you think?
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Finance it is. Our cat is def chasing that bread! But we can work harder…
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Aight! Looks like our cat either works in finance (ofc) or the most boring startup in SF.
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OK I HEAR YOU. Our cat has worked hard enough! It’s time to give it a break. So I sent it to Bali 🥥🌴
What’s next?
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Folks we have a problem. Let me solve this real quick. Let’s push beyond the bounds of lightheartedness.
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Tom said working at a desk is actually not hard at all 🤷🏽♂️ So proof him wrong:
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HelpKit, my solo bootstrapped startup, just hit $10K MRR! 🎉
Three years ago, in my hometown, I was binge-listening to the Indiehackers podcast with no product. Today, a dream turned into reality.
I wouldn't be here without all your support folks 🙏
Now let's go big! 💪
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Public healthcare here in 🇦🇹 Austria has become a joke. All medical facilities subsidised by public healthcare are fully booked multiple months in advance 🏥
My mom has been moderately sick for months and can't get her needed gastroscopy until May.
Even after that she needs
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Today, after a year of hard work, sweat and tears, my solo founded and bootstrapped startup HelpKit reached $5000 in monthly recurring revenue! 🥳
HUGE milestone for me. I'm extremely grateful for everything 💪
👉 Build your knowledge base with Notion:
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Can't say too much - but something Hollywood-worthy might be about to happen...
→ If this post gets 1000 likes 💟 I'll turn this journey into a full feature film 🎥. Netflix will be jealous.
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I'm not kidding.
I'm making this movie.
Hollywood better buckle up.
Even if costs me money and takes me five cat years (jokes I'm fast. It's coming TOMORROW)
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Ladies and Gentlemen grab your popcorn!🍿
Introducing Whisker McFluff: The Purr-suit of Success 🎦😼
I promised to make a movie from the generated DALLE images if the post hits 1K 💟 and... I delivered.
5M Views, 24K 💟 and 24h later here we are.
Enjoy! It's cat-ivating.
For every 10 likes this gets, I will ask ChatGPT to make this cat work harder.
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Roadblocks after roadblocks. Fear not, this cat will work harder. I promise. It promised it to us. To the world. To the universe.
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Finally he tells me that the company is built by this skilled solo founder and Indiehacker that lives in Lisbon aka ME (🥺).
I blushingly 😊 let him know that I'm the founder and we both start laughing and became friends.
This is definitely my top Indiehacker McMoment.
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I need YOUR help. According to ChatGPT we have reached the creative zenith of our cat working hard 🤯
Any prompt ideas so we can continue making this cat work HARDER⁉️
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There’s one thing I brought all they way from 10.000 miles away to Asia and probably won’t ever let loose again 👉🧉
I feel less stressed and more productive than on coffee 💪
Let’s ship! 🚀
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@andreasklinger
Love that you are doing this.
Despite what has been said in the video that Germany is even more horrible than Austria, let’s not undermine both are horrible for starting new companies 😬
The day I left Austria and started a US LLC I felt so much more lightweight and could
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Who the heck is DOMINIK?
While our cat is chilling in Bali and I’m waiting for my Dalle rate limit to be lifted, you might or might not wonder who pushed our cat to work so HARD👇
🐦
📝
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Today marks the third big milestone for me as an Indiehacker.
@HelpkitHQ
, my 100% bootstrapped SaaS, reached $3000 in MRR! 🎉
This basically allows me to go full-time on indiehacking 🤯
My goal for this summer was to reach $1K and now reaching 3x is truly incredible 🤩
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What $1000/month gets you in Brazil (Florianópolis) vs Thailand (Bangkok)
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Today marks the second big milestone for me as an Indiehacker.
@HelpkitHQ
, my 100% bootstrapped SaaS, reached $2000 in MRR! 🎉
Over 90+ customers are now using HelpKit and
@NotionHQ
to serve their knowledge bases 💪 That's over 3000 help articles 🤯
Here are five lessons 🧵
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🔴 THE MOVIE IS LIVE 🎉
Ladies and Gentlemen grab your popcorn!🍿
Introducing Whisker McFluff: The Purr-suit of Success 🎦😼
I promised to make a movie from the generated DALLE images if the post hits 1K 💟 and... I delivered.
5M Views, 24K 💟 and 24h later here we are.
Enjoy! It's cat-ivating.
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This is everything I own in one picture.
Slowly also trying to get rid of the left smaller backpack and then it’s perfect 💪✈️
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One year ago having a bootstrapped SaaS that is profitable enough for me to travel around the world and work from wherever I want was not much more than a big dream.
Now it's reality 🤯
As you can imagine I have bigger dreams now 💪 😎
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→ It took around 5 months to reach $1000 MRR
→ It took 1.5 months to reach $2000 MRR
The power of SaaS.
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„Hey Dom! I supported your launch last week. Now you own me your wife, cats and house“
LinkedIn really is a nightmare, huh?
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If you think we have reached the end of this journey....
Rest assured.
We have not.
😼.
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“4 star” shopping mall in Munich, Germany
vs
random shopping mall in Bangkok, Thailand
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After spending a month and five days in my coding cave, I am happy to announce that
@HelpkitHQ
is finally launching today! 🎉
⚡HelpKit allows you to easily build your company's Knowledge Base or Help Center with
@NotionHQ
🙅♂️ No code required
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I absolutely love people that have a burning passion for something 🔥
This can be literally anything; be it motorcycling, learning languages, surfing, or whatever you can think of.
It doesn't matter 🙋♂️
Seeing the glow in their eyes when they talk about it is truly inspiring 💪
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Today, one month ago,
@HelpkitHQ
hit the golden $1000 MRR mark. Today we reached $1800 MRR! 🥳
→ It took around 5 months to reach $1000 MRR
→ It took 1 month to reach $1800 MRR
The power of SaaS. Working hard to get to the 2K milestone hopefully soon 💪
#buildinpublic
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HelpKit is live on Product Hunt! 🥳
HelpKit is a no-code tool that turns your Notion pages into a hosted professional knowledge base.
Check it out here 👇
Your support would mean the world to me 😻
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There's not a single successful founder I know how drinks (extensively) or goes clubbing regularly.
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I struggle so much with analysis paralysis. It’s ridiculous. Sometimes literally spend more time on thinking what to do than what the actual task takes.
Am I alone with this? Any tips?
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Isn’t it crazy?
I have now come across a good handful of Gen-Z folks that find it difficult to watch a full-length movie or listen to a complete song.
Everything they consume needs to come with a quick refreshing dopamine hit.
Like you recommend an amazing move and they go
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Arrived in Bangkok 🇹🇭
This is the community room of our Airbnb. No one ever spends time here besides us.
Definitely have been in worse Airbnbs 😁
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HelpKit hit 100 paying customers! 🤯
The stats:
💸 $14006 Revenue
💰 $2700 MRR
📉 1.5% Churn
🥰 99.69% Happy Customers
What a journey 💪
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Lots of people have asked me how I create these videos that have such smooth animations 👀
I am definitely not a pro but there are tools that make you look like one 😉
Let me reveal you the two only tools you likely ever need 👇
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So…
@Wise
froze my personal account and no matter what docs I submit it keeps saying “we can’t verify them”.
My funds mainly come from my US LLC and I have all the proof in the world but nada.
As digital nomad I heavily rely on Wise but it’s getting harder and harder to trust
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Bangkok 🇹🇭 is a digital nomad's dream: affordable living & super convenient. BUT your first-time arrival can be overwhelming.
📚 I'm writing a comprehensive Bangkok guide so that you settle seamlessly and max your productivity.
👉 Pre-order here:
P.S.
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HelpKit, my Notion-2-Help Center SaaS, hit $4000 in MRR! 🎉 🤯
After a rough summer hole of stagnation and some churn,
@HelpkitHQ
is growing healthily again 🚀
📅 13 months
💰 $52.104 ARR
👫 155 customers
📝 6857 hosted help articles
❤️🔥 A lot of sweat, tears and passion
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This.
JSX is absolutely horrible to look at.
Vue’s syntax is like it comes from a great designer who knows how to code aka a giga chad.
While React’s syntax is like a devops guy tried frontend for the first time.
Sue me.
@peer_rich
Interesting, JSX has been the ugly part of React that has made me hate using it for years. Mixing HTML & JS like this hurts my brain:
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Today marks a big milestone for me as an Indiehacker.
@HelpkitHQ
, my 100% bootstrapped SaaS, reached $1000 in MRR! 🎉
Over 50+ customers, from small ambitious content creators to publicly traded companies, are now using HelpKit and
@NotionHQ
to serve their knowledge bases 💪
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You could be literally bankrupt in Bangkok and still afford the world’s best dessert. Period. There’s no better one.
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███░ → ████ $10K MRR ✅
What a journey 🎢
Alright then... We need a new goal.
🎯 Next goal: ██░░ $20K MRR 💪
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Alcohol no longer plays a significant role in my life.
I have been 'almost' sober for the past three years and couldn't imagine life any other way now.
Whenever I drink a bit too much, even just a few drinks, I feel depressed for days.
I simply can't and don't want to afford
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🎉 I'm happy to share with you that
@HelpkitHQ
just reached a big first milestone. We crossed 10 paying subscribers! 🎉
HelpKit currently sits at $241 MRR 💰
Here are the five lessons I have learned so far:
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Getting a head surgery at 24 was definitely not on my 30 before 30 list but I can safely tick that off now ✅ 😬
I'm fine! 🤙 Wasn't the easiest mentally. Had a (likely) benign tumor that needed to get cut out last week.
If someone asks, I had to fight two Grizzly bears, OK?
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There’s a special place in hell for hotels that still offer a double shower valve in 2024.
I’m NOT a DJ – I just want to SHOWER, OK?
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Currently looking through my finances of this year 📊 🕵️♂️💰
I am super curious, what are your avg. monthly expenses 💳 and where do you live? 🏙
I'll go first.
The past three month average of Bali was ~ 2000$ in total expenses.
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Product Video Examples is on Product Hunt today! 🚀
Learn from the best product videos on the internet 📹
📽 104+ video examples
🎛️ Filter by type, length, industry and more
🛠️ Tools to create videos like a pro
I'd really appreciate your support 🙏
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✨ Let me introduce you to a new project I am working on called
The best place to discover the world of analog film photography 🎞
Filmtypes, is actually not new. I built the first version 4 years ago. Let me tell you the quick story and my plans! 👇
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Excited to announce that
@Railway
, a big and upcoming PaaS, is officially using HelpKit for their help center.
I am proud about every single customer I have acquired so far for
@HelpkitHQ
but this takes a special place 🚀
👉
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I want to retire by 2025 so that I can binge game GTA 6 for seven straight months and don’t feel any sense of guilt.
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I’m literally in meat heaven 🥩
Averaging 1.5 steaks a day here.
I heard a lot of things about the Buenos Aires meat scene but didn’t think it’s gonna be this great 🤤
Also don’t get me started with Provoleta 🧀
I don’t want to leave!
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What ChatGPT use cases have you applied so far to optimize 🚀 or automate 🤖 your SaaS?
I talked about using it for legal questions yesterday but there are TONS of use cases.
Let's gather the best 💪
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My favorite coding-break activity ☕🐈
Disclaimer: If anyone of you comments that I should become a TikToker 👉 🔫
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If you want to travel and try to grow your new startup I highly recommend you to think twice where to go and how long to stay ✈️
Here's what I would do 👇
📆 Any duration below a month will rip your entire focus apart. You need to feel settled and have a routine to be
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Celebrate the small wins.
@HelpkitHQ
, my startup that turns Notion pages into a full-fledged professional help center, just reached $1000 in total revenue 🎉
Now let's turn this into MRR! 💪🏽
👥 14 Total Customers
💰 $370 MRR
💎 9x Premium + 5x Essential Plans
#buildinpublic
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So Dribbble as a primary inspiration source seems dead. They seem to fully focus on hiring now.
What's the best way to get design inspiration these days?
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So good to finally have everyone in one room.
@HelpkitHQ
Inc. is a fully remote and async company but not today!
Feels absolutely amazing to have our annual meeting in person. Great to see everyone 👨👩👦👦
As everyone knows: productivity sky-rockets when working face to face 💪
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A wild
@afonsolfm
just appeared in BKK in front of me after a 15h flight from Portugal 🇵🇹
The first thing he did? He bought my NomadKit Bangkok City Guide with his own money 🤯
Talking about supportive friends 😎
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And... we have a new goal!
One year ago, my goal was to reach ramen profitability (~1K MRR) at the time of graduation of my Master's this summer.
Can't be more happy now having 5x that result so far.
10K MRR Let's go!!!! 💪
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I want to build a chrome extension 🧩
What are some common pitfalls I should expect and what can I do to avoid them? 🤔
I have seen horror stories of people needing to ship a hot-fix but it takes ages for the chrome store to take action etc.
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Crazy how the last 20% of building something cost you 80% of your time.
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My site is not even a live a week and yet so many people already told me how much they love the design 🎨
I even received two requests for client design work 👀
As a self-taught designer this means a lot to me. Had so much fun building it 👩🎨
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💻 Another Travel Hack
Don’t want your laptop to look like on the left? 🌫️
👉 Use a large microfiber cloth and place it on your keyboard before you close it.
Been living years now stain and artifact free 😌
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I curated the best product videos on the internet for you ✨
📽 100+ and growing product video examples
🎛️ Filter by video type, length, industry and more
🛠️ 12+ ultimate tools to create videos like a pro
🎁 Link to product and special discount in the next tweet👇
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Office for today 🏙
Spending this Saturday finally learning more about LLMs and Prompt Engineering 👨🔬
Will share some results tomorrow 📖
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I'm constantly dealing with imposter syndrome.
As a self taught developer, HelpKit is by far the most complex project I have ever built.
The fact that it is actually working (😇) and providing a lot of value to companies is making me really excited and happy.
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Quite an armageddon vibe for the Product Hunt launch today here in BKK 😬
At least the colors match the PH corporate identity 🌆
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Oh wow, I have just realized that
@HelpkitHQ
actually surpassed $50K ARR! 🚀
Thanks for all the support to my amazing friends here on Twitter as well as the amazing love from my customers 👪
Without building in public I would have never come this far 💪
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I admit it.
This scroll animation took me more than 5 hours to create.
Do I regret it?
No 😎
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The Help Center Academy is live on Product Hunt! 🚀
Whether you're just getting started or want to improve your existing help center, our free guide offers expert-level best practices and tools to create the perfect help center 💪
Support us here 😊 👇
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It's over! 🥳
I have finally graduated from my Master of Science in Information Systems 👨🎓
Juggling between both business and academia was tough mental and time-wise 🤯
So happy that I can now fully dedicate my time to building internet products that people love to use!
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Just about to touch down in Florianópolis, Brazil 🇧🇷
Anyone has some recommendations for things I must do / see / eat? 🚠
Anyone here by chance who wants to grab a cafezinho? ☕️
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I sacrificed quite a bit over the past few years (poor nutrition, heavily reduced social/dating life etc.) to only now slowly reap the rewards and I am nowhere near where I want to be.
This is not about status but much more about expressing yourself and aiming for a life you
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It's still crazy to me to realize the fact that we developers can literally sit on a bed 🛌 with a laptop on the lap 👨💻 in any part of the world 🌏 and potentially create something that can make us a living 💸
I don't regret a single second learning how to code.
It's magic 🪄
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Wow, it's safe to say now (I know I am late to this) Github Copilot is absolute trash.
It doesn't help at all. Their context-feeding doesn't seem to apply either. Unusable.
Feels like it's 10x less smart than using ChatGPT. Just such a PITA to navigate to ChatGPT all the time.
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It's official! 🎉 I have finally changed from an Austrian sole proprietorship to an US LLC.
In the past two months I had the delight of talking to 1 Austrian, 1 Portuguese and 1 American accountant. Super glad it's over now and I can focus on 🛳️ products again.
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I got to meet dozens of Indiehackers over the past few months 👨💻👩💻
Some already super successful – some just starting out.
👉 Let me tell you one thing: Everyone is struggling.
Constant doubts, servers burning, crazy support tickets, and so much more.
You're not alone!
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