Stephen Ellis
@snoopeh
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Helping Creators Scale 🚀 via. @zygomedia // Girl Dad // Host of @CreatorCEOshow Podcast // Write Weekly to 16,000+ Creators
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Joined December 2011
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Last Seen Profiles
Pinned Tweet
Big news for us!! 🥳
Excited to share that we are merging
@pipelinegg
with
@zygomedia
, the
#1
content production agency in gaming that the biggest names like TimTheTatman & many more.
Pumped to continue helping creators scale their audience and business with Zygo! 🚀
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7 hard truths about becoming a content creator in 2022:
After working with thousands of creators and speaking to 200+ who have "made it."
Here are some hard truths 🧵
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As a pro, it’s tempting to avoid building a brand and only obsess over being the best player. Don’t.
Take advantage of the platform and resources around you.
Build a brand. You’ve got your whole life ahead of you.
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Among Us launched June 15th 2018.
Impressive chart to see the impact streams can have on game discovery.
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Everyone wants to become a content creator.
No one wants to publish 100 videos that nobody will watch.
Everyone wants to become a streamer.
Nobody wants to stream to <10 people for 2 years.
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My wife wanted to see if I could pick out her breast milk
Had to try it 🤣
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3/ Quality doesn't really matter in the beginning.
You will suck at the start (and for a while after that)
Most of the content you put out in the first few years will cause you to🙄 when you look back.
Focus on reps and iterate between each rep.
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2/ Only streaming significantly lowers your chance to be discovered.
You can network your way into communities etc. but discovery for Live content is REALLY BAD.
Not leveraging the discovery of other content types (e.g. TikTok, YouTube, IG, Twitter) will slow your growth.
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1/ Variety isn't a winning strategy when starting out.
It's not to say you can't become variety later but you will significantly decrease your chances of making it in the beginning.
Few niches are too small when starting out and you can make them big.
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4/ Most people make very little money from content creation.
If you're looking to make a quick buck, you're wasting your time. This a long game.
Some of the bigger creators today took 3 years before they started seeing results.
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So much hype for what's next.
How about how it all started?
@LeagueOfLegends
Origins on
@netflix
Check out the trailer:
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6/ Everyone experiences "Oh fuck what now"
Doesn't matter how successful you are, you will face this and if you're doing it for 10+ years - you'll see it many times.
The trick is not waiting until you're IN IT to be thinking about what's next.
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Welcome to world little girl ❤️
7lb 1 oz, proud husband and happy dad 🙏🏻
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7/ You can never take a day off and it'll still not be enough.
The "beast" never sleeps. The algorithm always wants more. There are billions of people spending hours each day watching content.
Without boundaries (and support), you'll struggle to go the distance.
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5/ There is a GAME (and you have to play it to win)
Viewers action inform an algorithm and that algorithm is mostly responsible for getting your content to the right people.
What is informing the algorithm? Watch Time, Retention, CTR, etc.
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These are 7 hard truths from talking to (or working with thousands of creators)
h/t
@visualizevalue
😉
Is there any you feel like I missed? Any you disagree with or have a different take? 👇
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She said yes! ❤️💍 So glad we can let the secret out. So happy we could share this moment with…
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@DisguisedToast
@scarra
@Imaqtpielol
@Shiphtur
@Dyrus
@Voyboy
omg this is unreal
@Wickdlol
@Krepo
@yellowpeteLoL
@Froggen
what you doing these days
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After many years stateside, finally got this little piece of plastic.
#greencard
Big weight off my shoulders! 🙌🏻🙂
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@JakeSucky
I spent almost 3 years building a competitor to Twitch at FB with unfair advantages (distribution, money, talent, tech) and it was a massive uphill battle.
I admire the courage to build and disrupt but I see many red flags here… wishing the founders all the best.
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A band of brothers that experienced the world together thanks to
@LeagueOfLegends
#League10
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2 years married to my best friend ♥️
As two founders we find it hard to switch off but know how important it is.
Looking forward to needed R&R for both of us!
We are celebrating our anniversary by spending 9 days in the Amalfi Coast (Positano, Ravello, Capri, Ischia) 🇮🇹
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If you're a friend and struggling - PLEASE reach out.
This year has been tough. You're not alone.
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Creators once you start making >$100 per month and are spending $ on gear, content, contractors etc.
📑 Setup as a Sole Proprietorship or LLC
🏦 Open a separate bank account
💳 Run your content expenses through a dedicated credit card.
This will make your life easier.
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Grew up 30mins from each other in the UK and met 5000 miles away in SF.
Love that we get to do this wild ride together.
The next chapter in Austin is about to begin!
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Excited to share that we've raised a $2M seed round to continue our investment in helping content creators turn their passion into a career! 🎉
To the creators already part of
@pipelinegg
: Thanks for trusting us to be on the journey with you.
We're just getting started! 🚀
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Young eugenes a big boy now! Congratulations
@Pobelter
- time for him to move in with us soon!!
http://t.co/OsK3U9uN6j
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finally convinced my wife to play video games! 🤣
bought a switch, I know I'm late to the party.🙈
What games have low barrier to entry / fun for couples?
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My wife (now) wouldn’t respond to me on bumble so I took to Instagram to see if I could find her (👀🙈)
I also leveraged the FB office as a “cool date” spot 😄
Fast forward 3 years from that romantic date that she thought was like coffee with a friend...
We’re married ❤️
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Out with some people I haven't seen in a while. Good banter! Great night. Awesome steak. Thumbs up!
http://t.co/lI0sR8SZAQ
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New Ranked Tier - [Master Tier] to be introduced. Challenger will no longer have immunity. Master no player limit!
http://t.co/mfQ4WUi6t3
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Some people are giving
@Ninja
a hard time for "selling out."
It's not selling out. It's his life. He's diversifying his business & exploring other avenues to future proof himself and his family long-term.
It's smart. If you're a fan, you should be supportive. Kudos to him!
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They took our HoGs.. our Philo Stones.. and now our Summoners Rift..
But they shall never take our.... <3
#RIP
http://t.co/7z4funqJQt
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"If two pregnant women get into a fist fight, it's like a mech battle between two fetuses."
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I am so incredibly excited to share with you what we've been heads down building the last 6 months.
We've been working with hundreds of streamers behind the scenes and I'm excited to now publicly launch
@pipelinegg
Let the roller coaster begin!
Launching right now! 📢
Pipeline is a members-only community for streamers turning their passion into a career. We are here to help you learn, connect & build.
Learn more about us here:
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If this resonates with a single young pro in any game. I’ll be happy I tweeted it.
I’ve been in your shoes. I get it!
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"Every new beginning comes from some other beginning's end." - Best 2 years of my life guys, but new paths await!
http://t.co/NhMoclspj6
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This time next week, I’ll be a dad 😯
Seeing the girl you love grow a human is pretty wild.
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My good friend
@SkumbagKrepo
joins me in the old folks home. It has been a good ride amicus. Onto the next chapter!
http://t.co/27mo4IONJF
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Most people think it's talent that will make you a successful content creator.
It isn't.
After working with 1000's of content creators...
I believe it is mindset.
a 🧵 with a few reasons:
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Glad I got to be on the front cover of a magazine with
@LoLDyrus
before he retired. You're a legend mate.
#whatahunk
http://t.co/HEKK3itjk1
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RIP the dinosaurs. Can't believe it's been 65 million years already.
Forever in our thoughts.
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Esports teams should explore loyalty programs for fans.
Tiered rewards system based on inputs like:
- enagement with social
- twitch extensions to track watching games
- buying merch
- attending live events
- discord participation
Have any teams done this yet?
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A teacher in Ghana teaching Microsoft Word without a computer 🤯
(PC: Reddit from u/focusgallery)
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Congratulations to
@TeamSoloMid
- Your NA
#LCS
Spring Champs! Well done guys. Happy Birthday
@TSMReginald
👏✊😃
http://t.co/i5Nnxuehdo
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I've spoke with hundreds, if not thousands of streamers over the last few years and one of the recurring things that I run into is how lonely a caeer path it is.
Friends/Family don't understand and even though Viewers are supportive, it's hard to have a deep connection.
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What a great year for eSports in 2015 and we aren't done yet.
#growth
http://t.co/0taqOLMIRj
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Congratulations
@LiquidDominate
@LiquidXpecial
@LiquidQuas
@LiquidPiglett
@LiquidFenix
@Liquidpeter
- It's how you finish, not start ;) 👏👊❤
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I learned of a steamer recently that makes six figures with 250 avg. live viewers.
There’s something to be said about building a solid niche with a loyal community.
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So,
@esportslaw
just informed me that amumu got buffed.
I wasn't serious about LEC in 2030.. but...
@CarlosR
check your DMs.
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Went to the CLG House for some bbq & beers last night. Too bad it's
@SeraphCLG
that will be feeding me this week! :)
http://t.co/Z50XpDYcAj
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Being discovered as a new streamer is really hard.
You cannot rely on the algorithm of Twitch, FB or YouTube Live to get you in front of an audience.
You need to increase the chances you'll be discovered by also creating VOD content.
A thread...👇
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Preparing young
@Pobelter
to kick some ass tomorrow! He's a scrapper.. I think he has the eye of the.....
#LCS
http://t.co/vEP7opjqOv
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New Streamers:
You cannot rely on live-streaming platforms (especially Twitch) to be discovered.
Get creative & leverage platforms with better discovery.
Examples: YouTube VoD, Twitter, TikTok, Instagram, Snapchat, etc.
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Was digging up some old pictures for something I'm doing and came across this...
#TBT
http://t.co/23MpApjQtK
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At Pipeline, we have worked with thousands of creators...
It's kind of surreal, over 5000 in the past 4 years!
Today, we announced something new 👀
@StoneMountain64
and I set out to help aspiring gaming creators understand what it takes to turn this into a career 🧵
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Only me and
@TSMTheOddOne
were ready for battle... that is what went wrong... (pre-ARAM game)
#IEM
http://t.co/ASJ6E5XBqc
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I still feel for CLG..
#shitstorm
inc :(
I reckon Dexter back to EU, Seraph to Korea, Double Analyst @ Worlds but him/aphro stay together.
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Do you think this would have a positive or negative impact on your output?
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Creators you follow have been grinding for years.
Showing up, way before the results were there…
A thread for new creators who are in that grind.
It takes time and it won't happen overnight. ⬇️
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Had to teach
@LMQXiaoWeiXiao
how to eat a Baked Potato <3 Was pretty amusing ^^
#LCSBIGPLAYS
@lolesports
http://t.co/R5E0ChNLRE
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When your wife, who is not a gamer at all, decides to dress up as you for halloween! 🎃😂🤣
Grandma took the 📸
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The stuff you find when you're digging up info for a green card...
Here's a gem for ya! Good ol' days. ;)
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As a content creator, you will be doing 15+ different jobs.
- research
- strategy
- scriptwriting
- production
- editing
- design
- copywriting
- social media
- finances
- tech support
- community manager
- analysis
- scheduling
- sales
- moderation
& more...
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I was a small town kid from Scotland who dreamed of opening a local PC store in my city.
League gave me the opportunity to travel the world, meet thousands of people, work at a top tech firm, meet my wife, build a company...
So grateful. Looking forward to celebrating! 🎉🥳
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Back in Austin and woke up early with jet lag.
Decided to go see how our house is coming along…
(so excited to make this place our own!) 🤩
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