We just raised $41M at a $370M valuation to kill the one-size-fits-all business bank. Slash is rebuilding banking, one industry at a time — tailor-made for affiliates, crypto companies, contractors, and more. We’re just getting started.

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Aug 1, Beverly Hills 📍. We're hosting a mastermind for top ecom operators to celebrate that > 1% of all Meta ads are purchased w/ Slash. Top speakers + curated guest list + afterparty to remember. Want to be one of the 5 people we fly out first class?. Comment "Slash" + RT

Full vlog on YT:

At 16, OG Slash user @asneak30 started reselling sneakers with $100 to his name. 6 years later, he owns a store steps from the Kings arena that brings in millions in revenue per year. Slash helped him build it. This is a day in his life.

Hosted an event at Dumbo House with @TresDotFinance @HallidayHQ @AlliumLabs @notabene_id. Builders making crypto tangible and relevant for everyday businesses. Appreciate everyone who braved the 100° heat to make it happen 🔥🧊

@OneBalance_io @privy_io and @slashapp discuss UX improvements and best in class design patterns in crypto:

Awesome event in the heart of NYC with @OneBalance_io and @privy_io at @Permissionless 📷. We're here to bridge the gap between crypto and tradfi. For those who missed it, full recorded panel in the reply tweet:

Follow us @slashapp for more behind-the-scenes from founders building real businesses.

Obvi didn’t win by inventing something new. It won by making the experience better — taste, look, and trust. That’s what separates "good" products from $50M+ brands.

(9/9). Don't offer discounts. Offer routines. Ron doesn’t just bundle supplements — he creates systems and routines. Morning → take X. Evening → take Y. Each product has a role. People don’t want random products. They want clarity, structure, and a better version of

(8/9). The fastest way to level up is to experiment, learn, teach, and repeat. Ron runs Obvi, teaches what he learns, and consults 8–10 founders per week. Each loop sharpens his insight. Talk to people behind you, beside you, and ahead of you.

(7/9). If your product doesn’t exist yet, you’re not launching — you’re inventing. That means R&D, testing bioavailability, finding co-packers, vetting economics, and sometimes even filing patents. It’s expensive and uncertain. But if your “why” is real, it’s how new categories

(6/9). Start with the why. The reason you’re building determines everything else. Ron breaks down two paths:.◦ Just want to make money? Reverse-engineer a proven product. ◦ Deeply passionate about something that doesn't exist? Prepare for R&D and uphill battles. Clarity on

(5/9). “You’re not a brand until you’ve lasted 10 years”. Ron’s not romantic about Obvi’s success. $50M in revenue is just one milestone. He still sees the company as a work in progress — and won’t call it a real brand until it proves it can last. Don’t chase validation. Chase

(4/9). Ron and his co-founders are South Asian men. Their customers are women. They don’t pretend the gap isn’t there. They address it head-on. Be real. Join the community. Acknowledge the disconnect. Authenticity builds trust.

(3/9). Know your customer. Know your edge. Build in the overlap. Ron picked:.◦ A customer he knew: women.◦ A product he knew: supplements.◦ A gap he saw: collagen with no aesthetic or emotional appeal

(2/9). Ron’s $50M insight: If it tastes good and looks great on the counter, customers won’t hide it in a cabinet. They’ll use it daily. Product experience doesn’t start after the purchase — it is the product. Make your product something people are proud to consume.

Ron set out to build a better supplements brand for women. Today, @my_obvi does $50 million in revenue per year. We spent a day with him. Here’s everything we learned. 👇🧵 (1/9)