Skift Research
@skiftresearch
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Quantifying the future of travel. The official research arm of @skift. Follow us for data and exclusive insights on travel industry trends.
New York City
Joined August 2012
Our State of Talent in Travel report reveals why workforce strategy now sits at the heart of profitability, innovation, and customer loyalty. See the disconnect between what workers want and what employers deliver. https://t.co/F4c3MMrAqM
skift.com
Talent drives the travel industry, but tensions are rising. This 140-slide report explores the issue in 2025.
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- The global cruise sector is expected to grow from $71 billion in 2024 to $78 billion in 2026, with the Americas leading in revenue. - The market is highly consolidated, with the 'Big Four' cruise companies controlling 79% of global market share. https://t.co/M5erooIRk4
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The global cruise industry generated $71 billion in revenues in 2024 and is projected for strong growth, with a forecasted growth rate of 5% year-on-year, to reach $78 billion by 2026. Read the full report:
research.skift.com
Executive Summary According to Skift Research estimates, the global cruise industry generated $71 billion in revenues in 2024 and is projected for strong growth, with a forecasted growth rate of 5%...
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New Research Preview: The Skift Travel Health Index for July 2025 highlights a globally resilient travel industry, growing moderately at 1% year-on-year despite geopolitical and economic headwinds. https://t.co/X1aTpTPKSC
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New Research: Hotel Technology Priorities 2025: Innovation, Integration, and Impact Buy the Report: https://t.co/GiELj1se5Y
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How will the Fed’s meeting this week impact travel brands? Wall Street will deliver the first verdict. Travel stocks would likely extend gains. A cautious Powell risks the opposite: higher yields, weaker sentiment, and pressure on discretionary names. https://t.co/qWPs0wCXfm
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Skift Research isn’t just for staying informed — it’s for staying ahead. From smarter strategy to sharper insights, our subscribers get the tools they need to navigate travel’s biggest shifts with confidence. See what membership unlocks → https://t.co/8PksV9ldqR
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It's here: State of Travel 2025 ✈️ The State of Travel 2025 report is designed to be your reference handbook for navigating the evolving landscape of the travel industry. Download the report for free: https://t.co/1rKGM94Sz3
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Qantas Loyalty isn’t just a side business—it’s a profit machine. With a 20% margin and more profit than Jetstar, it's Qantas' most powerful business unit. Explore why loyalty programs are becoming the financial engines of airlines in our latest report. https://t.co/AZIhpDp6BO
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Qantas Loyalty isn’t just a side business—it’s a profit machine. With a 20% margin and more profit than Jetstar, it's Qantas' most powerful business unit. Explore why loyalty programs are becoming the financial engines of airlines in our latest report. https://t.co/VSBqFaRp4E
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📊 Booking vs. Expedia: Who’s Leading the Online Travel Comeback? This chart says it all—📈 Booking pulled ahead during the pandemic recovery years and still leads, though growth is now stabilizing across the board. Full insights 👉 https://t.co/FgfmjLjoUB
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The global travel industry showed moderate growth in May, with the Skift Travel Health Index reaching 102, a 2% growth YoY. There are diverging trends between the accommodation sectors: vacation rentals are soaring and hotels are softening. https://t.co/nsmdXvmTVp
skift.com
The Skift Travel Health Index reveals a period of balanced growth in global travel, despite challenges in the hotel sector.
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Demographics drive Asia’s travel divide, with Japan favoring solo, traditional travel and India and China leaning mobile-first and family-focused. https://t.co/V6Gnn6qv4Q
skift.com
Japan has the world’s oldest population, with nearly one in three people over 65 — a demographic reality that quietly but profoundly shapes how the
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Asia’s top travel markets are rewriting the rules of booking — with OTAs, loyalty programs, and social media now driving distinct, market-specific behaviors that global travel brands must strategically adapt to. https://t.co/I7GIQ1Uuvv
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Good News: Global Travel Is Still Growing The Skift Travel Health Index for 2025 indicates that the travel industry has settled into a phase of moderate growth. As of May 2025, the global average stood at 102, showing a modest 2% year-on-year increase. https://t.co/ihAUy4sYD0
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New Research: Hotel Outlook 2025 Amid Disruption and Opportunity The global hotel industry is entering 2025 in a phase of recalibration, facing slower revenue growth and economic uncertainty but still buoyed by strong consumer demand for travel. https://t.co/Wbeg29Nifq
research.skift.com
Executive Summary The global hospitality sector enters mid-2025 in a state of recalibration. After several years of strong recovery, performance metrics are starting to soften, driven by economic...
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New Research: Preview it Now: The global travel industry shows moderate growth in May 2025, with the Skift Travel Health Index at 102, indicating a 2% year-on-year increase. Europe had a small decline, but other regions continued to grow. https://t.co/f3obGUZUOg
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AI is has become dramatically more prevalent in travel search over the last six months, with significant downstream implications for travel brands. Here's the report travel brands need to read to understand the impact of this on their businesses. https://t.co/zeCr3ZnbwZ
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🧭 New Skift Research: How are Asian travelers booking in 2025? From preferred channels to key decision drivers, uncover what’s shaping the region’s travel behavior—and how brands can adapt. Read the full report: https://t.co/XFBcbrsxR5
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