Sport transcends individual differences & unites people globally like nothing else. It's why live tourism, & sports travel more specifically, has become “unstoppable” in the current phase of growth for the travel industry. Read more: https://t.co/m2wqOuVaYs Sponsored by @qiddiya

AI-powered planning is reshaping travel. Airlines and hotels are preparing for a future where agentic assistants guide discovery and decision-making. Get the full picture in our new report with PwC here: https://t.co/DnVgr7UPZD In partnership with @PwCUS

Latin America has shown a strong post-pandemic trajectory. The region’s expansion is fueled by thriving tourism and infrastructure improvements. Read the report extract to understand why: https://t.co/xiywdT5856

For years, IHG was a midmarket powerhouse, with only InterContinental as a luxury side hustle. Now it has five luxe brands, but it must differentiate carefully. https://t.co/rDrmeoPYtn

IndiGo’s disruption isn’t just about airlines operations, it’s a stress test of India’s whole aviation stack: airport and airspace capacity, ATC reliability, and the industry’s ability to absorb new rules without breaking schedules. https://t.co/S97fsobZYk

Premium customers may be driving travel spending these days, but United’s David Kinzelman said airlines can’t forget about economy travelers. https://t.co/Czb4bESMPW

The “big four” U.S. airlines are getting bigger – and they are taking out all the oxygen in the room for startups – according to Breeze Airways’ CEO. https://t.co/biIO4oC3qf

Join Skift and Amperity, with AWS, for a live conversation on how leading travel companies are closing the data readiness gap — and what it takes to meet traveler expectations in real time. 📅 Dec 11 | 11AM ET Register now: https://t.co/NuENJGGcpW In partnership with @amperity

Marriott appears unfazed by a fourth quarter that's trending softer and by Sonder's collapse. Its message instead: the strategy holds, luxury and group bookings are resilient, and 2026 might look better than many expect. https://t.co/reFxIKAZtl

🔮Skift Megatrends 2026 is coming. Join Sarah Kopit, Lex Harris & Seth Borko on Dec 9 at 2PM EST for a behind the scenes look at the making of the Megatrends. Register: https://t.co/xQrHNeGXq3

With no fees for the first two bags, Southwest pitched itself as a maverick airline going against the grain. The airline's marketing department has a major challenge now that a lot of the airline's unique attributes are gone https://t.co/p0HAKUEbbL

JetBlue CEO Joanna Geraghty previewed the airline’s first-ever dedicated airport lounges on Wednesday, a major step in the carrier’s push to attract higher-spending travelers and restore consistent profitability. https://t.co/2fkVwIlxE8

Travel's role in India's global spending is changing, now accounting for a lion's share. What started as post-pandemic revenge travel has now stabilized into a trend. https://t.co/UWANqZAGqS

Thank you to all of our sponsors of today's Skift Aviation Forum! We appreciate your partnership in making the event a success!

American Airlines aggressive premium expansion shows how large U.S. airlines are increasingly dependent on customers willing to pay for comfort, even as the broader economy sends mixed signals. https://t.co/poYtKPtL7q

Skift Aviation Forum opened in Fort Worth with a clear message: aviation’s future depends on trust, resilience, and smarter distribution. Highlights: tech as strategy, evolving loyalty, AI in airports, and disruption-proofing the journey.

Younger travelers are reshaping premium travel. 👀 At Skift Aviation Forum this morning, American Airlines CCO Heather Garboden shared how Gen Z and millennials are driving record demand for elevated experiences. Premium isn’t slowing down. It’s accelerating.

Winter is becoming a high-intent season for the travel industry. Changing traveler habits and shorter planning cycles are creating new opportunities for travel brands prepared to engage people across a compressed booking window. https://t.co/3YJrur5BWd Sponsored by @Criteo

Skift is an extended argument for a particular way of being in the world: intellectually rigorous, commercially viable, editorially independent, globally aware, personally authentic. Here’s how it’s going: https://t.co/MwtmSYfVVK

Hotel loyalty is evolving from a points program into a personalized, experience-led, AI-powered ecosystem and the brands that embrace this shift will unlock deeper engagement, stronger direct bookings, and more enduring guest relationships https://t.co/rTFr4tuPCT