In my last post, I explored the importance of instilling a “buying for” philosophy within the mindset of sales teams—especially in the luxury sector. The idea was that if sales associates approach...

I remember vividly the day my father decided it was time to part ways with his beloved 1975 yellow Mercedes-Benz. It was a car built like a fortress, crafted at a time when the definition of “luxury”...

In the aftermath of COVID-19, the luxury shopping world witnessed an unexpected boom. With travel restricted, social gatherings curtailed, and leisure activities limited, affluent consumers redirec...

Imagine two clients walking into the extravagant showroom of a renowned luxury brand. Both are fascinated by the allure of high-end craftsmanship and exclusivity that the brand promises.

Last week’s wave of a rebranding announcement from Jaguar lit a flare on the subject, highlighting how this strategic decision can yield unexpected results. Rebranding in the luxury sector, intended...

As someone endlessly in sales mode—whether I’m pitching a product, promoting a service, or even advocating for my own perspectives—I often find myself pondering a puzzling issue. Why do some salesp...

Throughout my years of experience working with Ultra High Net Worth Individuals (UHNWIs), I’ve observed a fascinating phenomenon: the stark differences in what is considered luxury between old money...

In a world where opulence was once measured by the weight of gold and the sparkle of diamonds, a seismic shift is taking place. Today’s luxury consumers are turning away from tangible possessions and...

In my last post, we delved into the concept of 'beautiful minds' in sales—describing those extraordinary salespeople who transcend traditional sales tactics. We explored how their deep understanding...

Attention Marketing and Sales Directors in the luxury industry: Are you aware of a hidden threat among your team, one that can undermine your most valuable asset—your people? This threat isn’t a...

In the world of luxury goods, where exclusivity meets desire, shifts in the economy and global politics often play a big part in shaping the market. Lately, insiders and fans alike have noticed a new...

Throughout my 22 years of experience in sales, business development, and marketing, a recurring theme has consistently emerged: the true influencer in many sales transactions isn’t always the...

In the world of luxury sales, the difference between closing a deal and watching a potential client walk away can hinge on a few crucial factors. The stakes are high, and the clientele is discernin...

In the luxurious and competitive world of high-end goods, the art of selling transcends mere transactions to capture the very essence of an exclusive brand experience. It’s about personalization and...

In recent years, we’ve witnessed a profound shift in consumer behavior and priorities, leading to the rise of what is now called the “experience economy.” This evolution represents a natural shift in...

In the ever-evolving landscape of luxury branding, young consumers represent a crucial demographic. Their preferences and expectations can significantly shape market dynamics and brand strategies.

Once a beacon of British luxury, Burberry’s journey through the 21st century is marked by its battles with identity shifts, leadership changes, and fluctuating market dynamics. Despite its heritage...

In the realm of luxury retail, the difference between ordinary and extraordinary often begins with a simple, yet profound question: “What if..

This week, a captivating series of articles unfolded before me, illuminating a significant and contentious trend: luxury shaming. This phenomenon is reshaping the dynamics of luxury goods sales,...

In today’s fiercely competitive marketplace, brands are locked in a constant battle for consumer attention, loyalty, and trust. This challenge is particularly pronounced in the luxury sector, where...