Sid Rao
@sidgrao
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prev head of advertising and safety @x
San Francisco
Joined February 2011
Starting to roll out Grok powered X Ads interface. Grok can now create beautiful ads, analyze your campaign performance, and recommend improvements, all within your X ads interface. Rolling out to all SMBs using X ads today!
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We’ve started rolling out a completely new design of our advertising experience - AI Targeting: no more targeting knobs - Bid optimization for your target ROI - Automatic tracking pixel creation - Launch your first campaign within minutes - Access every key metric in a single
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First look at our next-gen X Ads Analytics. We’ve designed it to be snappy and super intuitive so businesses can view every key metric in a single glance. Excited to roll it out soon.
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Advertisers can now reach users on X simply by describing who they want to target. This will make ad targeting extremely simple for advertisers and relevant for our users.
👀 Coming soon: AI Audiences Briefly describe the target audience for your ads and our AI systems will generate a pool of the most relevant X users to target in seconds.
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Exactly. Any organization that puts “Trust” in their name cannot trusted, as that is obviously a euphemism for censorship. We are changing the name of our Trust & Safety group, to simply @Safety. Trust is something that must be earned. The goal of our Safety team is simply to
“‘Trust and safety’ is a euphemism for political censorship, with “expert” teams comprised almost exclusively of the most radical, joyless grievance studies majors you ever met in college.” — @PirateWires
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Great to see MrBeast using our new video ad product. We rebuilt our entire preroll ad stack from the ground up for creators on X. Rolling out to more video creators on X soon!
Train Vs Giant Pit! Curious to see if we can replicate the results we got on our last video!
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Major improvement to account security on X. Highly encourage everyone to opt in to using passkeys.
Today we’re excited to launch Passkeys as a login option for our US-based users on iOS! A passkey is a new, easy to use, and secure way to log in to your account - all from your device. Passkeys are more secure than traditional passwords since they’re individually generated by
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UPDATE: All impacted posts have been fixed and incorrectly applied labels removed.
Today, a bug in our system caused X to incorrectly label numerous posts as Sensitive Media. We’ve fixed the underlying issue and are now working to remove labels from impacted posts.
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Critical for X to be a maximally trusted platform.
Transparency on X is of extreme importance. Over the last couple of months, we started giving you more transparency on labels we may apply to your account that impact how X treats your content. Our goal is to notify you every time a product label is applied to your account.
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The split second court opens on Monday, X Corp will be filing a thermonuclear lawsuit against Media Matters and ALL those who colluded in this fraudulent attack on our company
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@BillyM2k @MyDogeCTO Technical managers need to write or at least review code some of the time or they lose touch
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