Shawn Ryder Digital
@shawnryder
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Automotive Marketing Professional, Husband, Father, #RedSox Fan!
Halifax, Nova Scotia
Joined November 2008
Boost your automotive dealership's online visibility with effective SEO: focus on keyword research, competitor analysis, technical SEO, and content strategy.
shawnryder.com
In the competitive world of automotive sales, understanding and predicting your website's SEO efforts is crucial. Effective search engine optimization ...
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Effective client reporting is vital in the automotive industry, enhancing relationships, transparency, and trust. Utilize CRM tools, standardized processes, and data visualization for insights! #AutoIndustry #ClientReporting
shawnryder.com
Client reporting is an essential aspect of maintaining strong relationships in the automotive industry, particularly for dealerships that rely heavily on da ...
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Explore the benefits of "recently viewed products" for enhancing user experience, boosting SEO, and driving sales on automotive dealership websites. #SEO #eCommerce
shawnryder.com
Search engines have transformed the way consumers shop online, and one of the functionalities that enhance user experience is the "recently viewed prod ...
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Schema markup boosts SEO for automotive dealerships. Use multiple markups for detailed visibility, or one for simplicity. Test and adapt strategies for best results! #DigitalMarketing #SEO #Automotive
shawnryder.com
In the evolving landscape of digital marketing, schema markup has emerged as a critical component for enhancing visibility and search engine optimization (S ...
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Google search effectiveness is declining, impacting small businesses, especially in automotive. Adapt strategies, embrace AI, and leverage social media for visibility.
shawnryder.com
In recent years, many users have observed a significant decline in the effectiveness of Google searches. Complaints about limited search results have become ...
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Learn to track leads effectively using ChatGPT in your dealership! Enhance engagement and conversions with personalized interactions and smart follow-ups. #AutoSales #AI
shawnryder.com
In today’s competitive automotive market, tracking leads effectively is paramount for success. Lead generation processes have evolved, and integrating AI so ...
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AI overviews in search engines enhance user experience by aggregating info. Automotive dealerships can boost visibility and engagement using LLMs for web analysis.
shawnryder.com
As digital marketing continues to evolve, so do the tools and technologies that shape its landscape. One such innovation that has gained prominence is the u ...
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GM Launches Hummer King Crab Mode
auto123.com
GM is improving the Hummer's off-road capability by adding a King Crab mode to all versions.
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Enhancing job listings is key to attracting quality candidates. Improve descriptions, use SEO, showcase culture, and simplify applications for better engagement!
shawnryder.com
Creating job listings that are engaging and informative is crucial for attracting the right candidates, especially in a competitive job market. However, man ...
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Automotive dealerships should track mobile SERP keywords for high intent, local searches, and optimized user experience, while balancing with desktop SEO strategies.
shawnryder.com
In the ever-evolving landscape of digital marketing, understanding the importance of search engine results pages (SERP), particularly mobile SERP keywords, ...
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Site migration is crucial for dealers to enhance online presence. Plan carefully to boost SEO, user experience, and traffic. Avoid common pitfalls!
shawnryder.com
Site migration is a complex endeavor that many automotive dealers face when seeking to enhance their online presence, optimize performance, or simply rebran ...
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Efficiently manage no-index pages in SEO to boost visibility and user experience. Use meta tags, automate processes, and focus on valuable content!
shawnryder.com
In the world of digital marketing and search engine optimization (SEO), managing page variations effectively is crucial. This is especially true when you co ...
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Return Of Toyota’s Fj Cruiser Could Be Imminent
auto123.com
The legendary Toyota FJ Cruiser could make a return as early as October 2025. A compact, rugged-inspired model will reportedly be unveiled in Japan.
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Evaluating sold-out inventory's impact on SEO is crucial for dealerships. Optimize UX, keep product pages live, and engage customers for better visibility! #SEO #CarDealerships
shawnryder.com
When evaluating the effectiveness of a car dealership's website, one significant factor that often comes into play is inventory management, particularl ...
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2026 Toyota Corolla Cross Hybrid Review: The Designated Choice
auto123.com
Auto123 reviews the 2026 Toyota Corolla Cross Hybrid, a reliable, economical and now more refined SUV. Is it the ultimate logical choice?
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Keyword cannibalization can dilute SEO efforts for auto dealers. Identify and resolve it to boost rankings and enhance user experience. #SEO #AutoDealerships
shawnryder.com
Understanding keyword cannibalization is an essential aspect of search engine optimization (SEO) for automotive dealerships. When multiple pages on a websit ...
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Honda Canada Hits 11 Million Vehicles Assembled Mark
auto123.com
It's time to celebrate for Honda Canada as it marks the 11 millionth vehicle manufactured here. The lucky vehicle is a Civic hybrid sedan.
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Cadillac Cuts CT4, Plans New CT5 Generation
auto123.com
Cadillac will end production of the CT4 in 2026, but plans a fully redesigned CT5. Auto123 has the details.
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Job listing rich results can inflate click metrics in Google Search Console without genuine traffic. Focus on engagement and effective strategies to optimize your dealership's online presence. #SEO #DigitalMarketing
shawnryder.com
Clicks stemming from job listing rich results have recently come under scrutiny for their potential impact on site performance metrics tracked in Google Sea ...
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Understanding "noindex, follow" in SEO reveals why some pages rank despite being hidden. Avoid blackhat practices; focus on ethical strategies for sustainable success!
shawnryder.com
In the realm of digital marketing and search engine optimization (SEO), understanding the intricacies of website indexing and visibility can often become co ...
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