Shawn Gossman
@shawngossman
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Following
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Learn how to create content, build an audience, & profit online. I’ve spent 25+ years mastering what works. Founder of @HikingWithShawn & @SeriousBloggers
Illinois
Joined May 2011
I help creators learn how to create, grow, and profit online the simple way. I’ve been building online brands for 25+ years. Here’s what you can expect from me: – Daily creator growth tips – Weekly blogs at https://t.co/UfN0i0qgkC – Real strategies from real experience Follow
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My first-ever blog post sucked. My second one sucked. Third? Horrible. It's okay. Most bloggers relate. You get better through time and practice. Don't give up. Keep getting better and better!
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Want to win with blogging in 2026? Here's how: 1. Blog about your biggest passion 2. Blog to a specific audience based on what you know about your niche the most 3. Create content that addresses your audiences biggest needs 4. Engage, engage, engage, engage, engage, and engage
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When I first started my newsletter, I hit 60 subscribers and stayed there for a few years. Then I created a pain-point-driven lead magnet and put a subscribe pop-up on my blog, teasing it. In a few months, I hit 500 subscribers. In a few years, I hit 3,000 subscribers.
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Want to know how to write a newsletter that gets read? Create a survey for each issue you send. Ask your readers what they liked, what they didn't like, and what they want to see next. Implement that feedback every time. Subscribers will become loyal subscribers after you do
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I created @HikingWithShawn - Across all platforms, I'm getting 3 million views a month and have over 70,000 followers. I grew this with branding. I created a common theme. I use the same voice everywhere. I always say "Howdy Folks" and use specific words that people know me by.
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I have a YouTube. I tried scripting my videos. I could tell people hated it. I felt fake to them. Now I'm myself, and I video as I go. I'm more human, now, and I have way better engagement than I ever had before. Scripting isn't that human!
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Get onto the video content train! Use your phone's video camera. It's all that you need to make the best video. Video yourself talking. Video your voice, but point the camera at something else. Video stuff related to your niche. Edit your videos to look pro with Canva. Submit
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I never run out of content. That's because I have a content calendar. I keep it a month ahead at all times. Once I complete a line, I add two more. This is how you win! STRUCTURE!
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