The beginning of a new year often evokes excitement and opportunity for most small businesses and nonprofits. But 2021 also has brought many questions and worries. How will social distancing impact your business this year? What

When it comes to companies using social media, brand engagement and customer feedback are two of the most common, and important, campaign focuses. However studies by the American Marketing Association have shown that most market

Most companies dream of being the first product to their market, with no competition to speak of. This is especially true in the rapidly progressing field of technology, where the moment a new company shows even the tiniest hint

Also known as split testing, A/B testing is an experiment where you create two different versions of the same piece of content to determine which of them is better at converting web visitors. Currently, only 28% of companies are

The term Growth Hacking has become popular in recent years as companies like Uber, Facebook, and Airbnb have built massive followings, profits, and valuations for their companies without the help of mainstream media. Think about

Storytelling is an engaging and fun strategy to adopt while marketing your business. No one knows this better than Howard Stern, the King of All Media. No matter what form of media you choose for your marketing efforts, if you c

When online marketing conversations turn to the issue of branding, it often can leave business owners and communications professionals a little confused. In some cases, branding has become a mysterious and nebulous concept that

Most business owners imagine that success occurs in a series of steps. They believe that each new level of success will set them up to then reach the following level. While its generally true that you need to build upon previous

Human beings have a strong bias towards consistent behavior. This means that we will say or do things, often without thinking, in order to make sure that we express and embody the same traits and viewpoints now as we did in the

Establishing the proper position for your business in the marketplace is one of the key ingredients for success. If you need to brush up on the basic principles of positioning, check out the post The Beginners Guide To Brand Pos

Theprocess of split testing has been a staple of the direct marketing, and more recently email marketing, field for decades now. In case you are unfamiliar, split testing (or A/B testing) is when you split the list of people to

This is so very true. Do you have examples of turning a difficult client around?

For the past few years, Joe Grabinski has collected the worst and most absurdly hilarious Amazon reviews of movies! Those can get pretty bad rep too! Which is your favorite bad review? via : via:

Did you have to deal with bad reputation? We wanted to share some inspiring stories of bad reputation recoveries from major world players via:

What does the ORM in digital marketing stand for? A. Overall Review Metric B. Old Reviews Masking C. Online Reputation Management

Take a look at the list of useful customer feedback questions you should consider asking your customers! Are you using surveys to collect more data about your levels of service? via : via:

This is gold!

Now that's a creative way to turn bad review into a additional sales! via : via:

These are worth checking out!

Are you paying attention to what is being told about you on Social media? You'd be surprised how much impact can a tweet have especially if it's not a good feedback. This quote makes perfect sense!