Product Growth or Token Price: What Matters More When Launching a Web3 Project?. In traditional business, things are straightforward. Solve a problem -> generate revenue. Generate enough revenue -> become profitable. Profits grow month over month -> it's a success. In web3,

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Ask about problems when you're interviewing your potential customers. Don't try to defense your ideas and product instead.

If you’re launching a token soon:. 👉 Don’t chase reach.👉 Score for influence.👉 Go where attention sticks (Telegram, Substack).👉 Build real KOL systems. Stop renting attention. Start investing in influence.

Influencer marketing isn’t dead. But lazy KOL shilling is. Web3 needs less noise, more trust. That means finding the right voices and working with them long-term.

So what’s working now?. ✅ Long-term KOL relationships.✅ Repeat posts (not 1-offs).✅ Cross-posting with context.✅ Telegram + Substack > X.✅ Give them freedom, don’t force a script. You’re not buying ads. You’re buying opinions.

Traditional KOL campaigns?. Also flawed. If your product has no clear USP, you’re just buying volume with no conversion. If it does have a USP, there’s a new problem:. A shortage of KOLs who are:. - Organic.- Technical.- Available.

But don’t overhype it. Micro-KOL farming isn’t a silver bullet. ✅ Pros:. - Easier to activate.- Works in smaller verticals.- High authenticity. ⚠️ Cons:. - Echo chambers.- Overlap.- Farming fatigue.

The real innovation?. Giving micro-KOLs a role in launches. Example: @sparkdotfi used @cookiedotfun to activate 13,400 X accounts — most with <1k followers. It’s a new mechanic: decentralized, scalable, and finally trackable.

Every serious agency now filters out botted reach. Tools like @KaitoAI and @cookiedotfun score KOLs on real engagement, audience quality & relevance. KOLs are no longer judged on vanity metrics. Only influence that converts matters.

What actually matters when picking KOLs?. ❌ Follower count → Avg importance.✅ Impressions & smart followers .🔥 Content quality & audience trust . This isn’t about loud voices — it’s about credible ones.

📊 What the data says:. - 43% of agencies have 1,000+ KOLs in their network.- But 50% rely on just 50–100 KOLs.- Only 10% use more than 250 in a campaign. Why?. Because most paid KOLs don’t move the needle.

I saw this up close in 2020 when building a Web3 marketing analytics platform. Teams were paying 6 figures to KOLs with zero real views. Now the problem’s (partially) solved, at least on X. Let’s break down what actually works 👇.

Web3 marketing is broken. It’s noisy, expensive, and delivers almost no ROI, especially during token launches. Most teams still throw cash at KOLs without a system.

You’re burning money on KOLs. Here’s what actually works in pre-TGE Web3 marketing 🧵👇.

Go through the full article: .

Launching a token in 2025?. Design your entire path — not just your airdrop. IOSG's full report is a must-read. Data > hype.

Founders:. • Match your FDV to the right venue.• Hit ~40–50% FDV peak post-launch to boost your Spot chances.• Think lifecycle, not just launch day.

Secondary listings:. • Bitget: fast & strong (avg return ~40%).• Bybit: solid for IDOs (avg return ~25%).• Coinbase: slow, selective, but high quality.• Upbit: rare, Korean-focused, slow to list.

Venue preferences by vertical:. • Alpha → Meme & AI.• IDO → Infra & AI.• Spot → Infra first, then Meme/AI. Founders, align your GTM with exchange narrative bias.

Time from launch to Spot:. • Alpha → Spot: ~60 days.• IDO → Spot: ~17 days.• Futures → Spot: ~14 days. Fastest path? Futures first, then Spot.