
Gavin Heaton
@servantofchaos
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Founder DisruptorsCo. Exploring disruptive innovation, social impact and the future of sex. Vibewire board member
Sydney, Australia
Joined February 2007
Are we clinging too tightly to traditional CRM tools and missing out on new AI-driven opportunities? A fresh take challenges us to rethink how evolving CRM tech could reshape our customer interactions. Dare to envisage a revamped approach? #Innovation #CRM.
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Is AI the new frontier in your company? 🤖 Many are charging ahead, but a Coursera report reveals a crucial hurdle: the human skills gap. Are we prepping our teams for this tech tidal wave or setting them up to flounder? #AIAdoption #SkillsGap #LeadershipD.
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Is AI a costly mirage for businesses? Shockingly, 80% see no real financial benefit from their hefty AI investments. Time to rethink our strategies or persist for the breakthrough? Reflection needed, not just spending. #AIInvestment #BusinessStrategy.
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Why do 95% of corporate AI initiatives stumble at the deployment stage? It's not just about tech—it's about targeted business value. Time to shift our focus if we're to harness AI's true potential effectively. #AI #BusinessStrategy #Innovation.
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Are we stuck in AI proof of concept purgatory? The DTA warns of a stagnant cycle inhibiting APS innovation. Without scaling trials, can real progress be made, or are we just treading water? #AI #Innovation #PublicSector.
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Ever pondered if the ads you scroll by truly grasp your attention? Research argues for a shift from mere ad visibility to true attention metrics in digital advertising. Are current KPIs enough? #Marketing #DigitalAds #AttentionEconomy.
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Is AI eroding the warmth of customer interactions? 🤖❄️ The quest for efficiency might be creating a chasm where empathy once dwelled. We must integrate human insight into digital services for a future that values both speed and sentiment. #AI #CustomerExp.
martechseries.com
While brands are celebrating AI-driven efficiency gains in customer experience (CX), a significant gap exists between their internal benefits
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Rethinking SEO? It’s just the start! Effective content strategy should stir demand, not just satisfy search engines. #ContentStrategy #DigitalMarketing.
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Are boardrooms just now waking up to AI's potential? While some anticipate a redefined future, others merely see ticking technology boxes. What’s your take? Is this strategic vision or just another trend on the radar? #AI #BoardroomTrends #TechInnovation.
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Ever wonder why firms rush to deploy AI without a safety net? KPMG finds most lack governance for AI, risking ethics and compliance. Isn't it time we demand more accountability in the race to innovate? #AIethics #businessrisk.
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A staggering 75% report a decline in brainstorming brilliance. It’s high time leaders rethink and revitalise how we spark innovation remotely. What’s your strategy for keeping the creative fires burning? #HybridWork #CreativityCrisis.
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Is the era of unfettered data scraping coming to an end? Cloudflare's legal action against Perplexity AI underscores a brewing storm over AI ethics and cybersecurity. #AIEthics #Cybersecurity.
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