Kevin Jeppesen - Ecom SEO 🫵
@seo_ecom
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In charge of $20M+ annual revenue through SEO & proven frameworks. Building a transparent growth ecosystem. Get my latest growth framework: ⤵️ 🌱
seo & stuff
Joined June 2021
OpenAI just launched their merchant page & instant checkouts in ChatGPT. If you're not in there, you're missing out on $$$M's in sales. Here’s how to get your brand featured: Then actually picked by ChatGPT when people ask what to buy. 1. Apply now. ChatGPT is onboarding
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Your ecommerce blog doesn’t need more words, it needs PROOF. Here’s a simple, repeatable play that turns content into clicks, carts & MOH MONEY. Pick ONE product or collection you want to move this month. Write a topic that helps a buyer choose, compare, or solve a real
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Meta tags are the easiest Ecom SEO win "nobody" bothers to get right. Fix them once, and see your CTR climb for free. Here’s the exact play we run inside Ascendily for brands doing millions: 1. Use GrowthMatic (free Chrome extension) to pull the real entities Google wants in
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Million-Dollar Collection Pages: Secret Strategies Revealed! See the whole strategy video: https://t.co/dXdedKjx9B
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Collection Page SEO: Proven Strategy for Higher Conversions! Watch the whole video: https://t.co/dXdedKjx9B
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2. Collection page strategy 3. Blog authority 4. Internal link framework 5. Backlink toolkit
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Suddenly, you have an advantage Amazon doesn't. It works because you're doing something Amazon literally cannot do... going deep on your niche. Want the COMPLETE strategy? COMMENT “RANK” It'll cover: 1. The infinite keyword cluster strategy
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Amazon's backlinks go to their homepage or random product pages. They DON'T have quality backlinks to those auto-generated collection pages you're competing against. So build backlinks to YOUR collection pages and supporting blog content.
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Think of it like building a web... everything connects back to the pages that make you money. Amazon doesn't do this (they can't... their structure is too massive). ====STEP 4: BACKLINKS TO THE RIGHT PLACES
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Add FAQ sections answering common questions. Add featured customer reviews. ====STEP 3: INTERNAL LINKING LIKE A BOSS Every blog post about cycling shorts should link to your cycling shorts collection page.
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→ Clear category name at the top → Short description explaining what makes these special → Your product grid → DETAILED content below the products Most brands stop at the product grid... Add comprehensive category descriptions.
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Amazon ranks for "waterproof cycling shorts" with an auto-generated search results page. Just a bunch of products thrown together. You? You're going to create a dedicated collection page that actually serves people. Structure it like this:
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Create content that answers ALL of these questions. Amazon has zero content answering these... they just have product listings. ====STEP 2: BUILD COLLECTION PAGES AMAZON DOESN'T HAVE
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Map out every question your customers ask about your products. What's the best fabric for waterproof cycling shorts? How do you wash technical cycling gear? What's the difference between road and mountain bike shorts?
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And that's YOUR opportunity. Here's the exact playbook we use to beat Amazon in search results: ====STEP 1: BECOME THE AUTHORITY Amazon can't publish 47 blog posts about cycling gear... they're too busy selling toilet paper and phone cases. But you can.
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Think about it... Amazon sells EVERYTHING. Dog food, weightlifting gear, cycling shorts, kitchen gadgets, toilet paper?... They're like that friend who knows a little about everything but isn't an expert at anything (you know the type). That's their weakness.
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But here's the thing (and this might shock you)... We help DTC brands outrank Amazon literally every month. Not because we're magic... But because Amazon has a massive blind spot most people don't see. They can't go DEEP on anything.
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I invested $26,394 strategizing how to outrank Amazon consistently. Today, you're getting the playbook for free: Most store owners think they can't beat Amazon... "They have too many backlinks." "Too much authority." "Unlimited resources."
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This is what separates brands that scale to 7 figures from those stuck at 6. Most agencies cherry-pick 3-4 tactics and call it a day. Ideally, we implement the entire system. That's why our clients see HUGE traffic jumps FAST.
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- Build relationships with influencers in your space (start small) - Monitor mentions of your brand and respond immediately - Create content around trending topics in your niche within 24 hours - BE EVERYWHERE
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