Sebastian Mattsson
@seb_matts
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Building the future of startups @entrivescom @launchliai | Helping other SaaS founders while building my own
Grow Your Business 👉
Joined February 2023
I hit 100 users for my SaaS in under 30 days. No ads. No big audience. No growth hacks. Just a simple distribution system anyone can copy. Here's exactly what I did 👇
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I spent weeks figuring out how to get my first 100 users as a solo founder. Here are the 5 distribution lessons that actually worked: Market while you build: If you wait until launch, you’re already late. Post where your users already hang out: Reddit, X, niche communities >
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Day 38 of building Launchli in public. Just got another payment notification. Didn’t expect that today. Opened Stripe. MRR jumped again. These moments never get old. 🚀
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Your product isn't the problem. Your distribution is. Great products fail because nobody ever sees it. If you can consistently get your product in front of the right people, you will get users. That's exactly what Launchli helps with.
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And that's how I reached 100 users fast. No tricks. No ads. No luck. Just: - a specific pain - a simple product - showing up daily - replying strategically - social media distribution - talking to users - iterating fast If you do this consistently, you will get users.
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8/ I used my product on myself It wrote my posts. It scheduled them. It found people looking for solutions. It gave me replies to use. The product became my biggest growth lever.
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7/ I asked users why they didn't use it Talking to churned users was more valuable than talking to happy users. They told me - what confused the - what they expected - what they really wanted Their answers turned Launchli from "content tool" → "distribution engine".
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6/ I made the onboarding simple No friction. No long setup. Just a free rial where people could instantly see value. More people trying → more feedback → more growth.
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5/ Twitter/X gave me consistency I didn't go viral. Instead, I showed up every day: - what I shipped - what I learned - how distribution works - small demos - mistakes I made People follow consistency, not perfection.
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4/ Reddit became my engine Reddit brought me 60% of my first users. What I posted: - case studies - progress updates - actionable value - lessons from building NOT "check out my tool." Value → curiosity → profile → website → signup Simple funnel. Insanely effective.
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3/ I went where my users already hang out Not "growth hacks" Not spamming. Just showng up in the right places: Reddit X Linkedin I focused on helping people solve their problems, not promoting the product. When you solve problems quickly, users come naturally
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2/ I shipped the smallest useful version I didn't wait until it was perfect. I launched when it could do 3 things: understand your product write in your voice distribute content That was enough to start getting users.
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1/ I picked ONE painful problem I started by solving my own problem, the same other founders were already talking about for every day: "I don't know to or have time to market my product" When you solve recurring pain, everything gets easier.
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Unpopular opinion: Building the product is the easy part. Distribution is the hard part.
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Just checked my profile. We're 3/4 of the way to 900. Growth has been good recently. Thank you everyone! 😁
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Day 36 of building Launchli in public. Another day of new trials. More users checking out the product. More feedback coming in. Just trying to keep up And keep improving. 🚀
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I reached 100 users and got paying users faster than I expected. Here's what actually worked: 1. built the MVP fast 2. launched it immediately 3. building in public 3. started marketing everywhere 4. talked to early users 5. talked to cancelled users 6. turned feedback into
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Day 35 of building Launchli in public So many of you asked how I got my first 100 users And hit $100 MRR with Launchli I’m about to drop a full guide on the process Can’t wait to share everything I learned Releasing it soon. 🚀
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Day 34 of building Launchli in public. This week has insane. Launchli hit 100 users. We crossed $100 MRR. And I visited the @Lovable HQ in Stockholm Got to demo Launchli to their team. A few months ago this was just an idea. Now it’s becoming something real. Let’s keep
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Day 33 of building Launchli in public Traveled to Stockholm this morning. I’m meeting the Lovable team later today. Working from a café for now. Launchli is growing steadily. New trials coming in daily. Let’s keep it rolling 🚀
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