👋! We're Seaborne - a small NYC team of sustainability experts, dedicated to helping modern internet businesses measure, mitigate and do good by our planet. If you'd like to chat, please say hi! We're super friendly and we make it easy to get started. 🥰 https://t.co/ZBwQb495md

How can a brand define and achieve these initiatives themselves? That's our specialty. Learn more about our work at

4. Striving for carbon-neutral certification Aiming for carbon neutrality is one of the highest commitments a company can make. Companies working toward a verified carbon-neutral certification are pursuing a full-scope approach to emissions reduction.

3. Offering — or providing — carbon offsets at checkout Many sustainable companies offer customers a chance to offset the carbon footprint of their purchase at checkout. Some even take on the offset cost themselves as part of their mission.

2. Committing to a transparent carbon foot-printing analysis A company serious about sustainability will conduct a Life Cycle Assessment (LCA) to measure its carbon footprint and set measurable, year-over-year reduction goals.

1. Donating a percent of annual profit Companies that give back to grassroots organizations, conservation projects, and environmental lobbyist groups are helping address critical issues on multiple fronts.

In response to internal and external pressure, many brands today claim to do good by the environment. But how can consumers be sure the talk stacks up beyond the marketing? Here’s what to look for in a brand’s sustainability initiatives ↓

We loved listening to Rebecca Solnit discuss her new book, Not Too Late: Changing the Climate Story from Despair to Possibility, on @degreespod. https://t.co/j1fCsApUJY

In its 3rd iteration, the device now has an accessible battery and the screen & USB port are easier to replace. It also uses Sony SORPLAS recycled plastic for the battery cover and speaker grill—major sustainability wins for the Light Phone.

Our research and analysis on the Light Phone II gave us the information we needed to build an even better Light Phone III, making the removable battery a reality and kicking planned obsolescence to the curb.

We worked closely with @thelightphone team to make smart sustainability decisions wherever possible. After the Light Phone II, we still had aspirations for the future: like addressing repairability & longevity of using the device with a removable battery.

What if we made planned obsolescence obsolete? 👀

Filmmaker @jameshoneyborne (who’s behind award-winning docu-series like Blue Plant II and #OurOceans) gave an inspiring closing keynote speech, who urged young filmmakers not to be discouraged and continue telling these stories. 📷: Manuela Lourenço

We’re so honored to have sponsored the closing night reception for the 2024 Climate Film Fest! Festivalgoers gathered at @index_space_org to celebrate all the films shown during the week.

Want to learn more? Take a deep dive into our Substack:

5. Use your data for longterm success Monitor progress to track the effectiveness of your reduction efforts, and record your findings. Lean into transparency by publicly posting your emissions reports and progress (ours can be found on Substack), and remember it’s a long game.

4. Waste reduction and lifecycle analysis Use your resources thoughtfully to implement lean manufacturing techniques and minimize production waste, and recycle everything you can. This goes hand-in-hand with designing products for longevity — design with sustainability in mind.

3. Make energy-efficient improvements Energy use is usually the bulk of a company’s carbon footprint, making it the perfect place to start. All businesses that consume electricity should seek out clean, renewable power, ideally from direct grid generation.

2. Set clear, science-based goals Once you’ve determined your carbon footprint, set realistic, data-informed targets—but stay ambitious! For example, establish milestones for annual reductions, medium-term targets, and long-term net-zero goals.

1. Establish a starting line Before you can reduce, figure out where you’re at. Understand your current impact by conducting an emissions audit to identify direct and indirect emissions from purchased energy and the value chain.

Purchasing offsets doesn’t directly reduce a company's emissions or environmental harm — at their worst, they’re often a way to make up for lack of meaningful operational changes. Here are 5 steps for reducing emissions ↓