Dr. Scott Cowley
@scottcowley
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Assoc Professor of Marketing at WMU. Digital marketing & social media researcher. Program Director: https://t.co/RbYTDg3VBr. #GirlDad
Kalamazoo, Michigan
Joined February 2009
Back in Utah for #ProfCon24 this week! Beautiful hiking in the Wasatch today and had exploring Park City w/ @kfreberg.
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Did you know that an estimated 85% of B2C marketers have budget dedicated to influencer marketing? I'm looking forward to #ProfCon24 in SLC next month to run a workshop with fresh approaches to teaching influencer marketing. https://t.co/PXsWJ2TAiK
@StukentApp
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Journal of Marketing Research’s new data policy seems like a good step forward on bringing marketing into the open science world. Not the strictest policy possible (full open data & code), but it’s good that editors will have that info for verification & reproducibility
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Most of my service experiences go smoothly because everybody is pretty rational and helpeful. For being a longstanding customer, my current experience trying (unsuccessfully) to return a phone to @boostmobile ranks in the top 3 worst of my life.
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One advertising trope/pattern/lazy approach that just needs to stop….🧵
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FTC proposes a ban on various forms of fake reviews and fake social engagement
techcrunch.com
It may not totally rehabilitate the notoriously unreliable online review ecosystem, but it could help make things a bit more bearable.
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Day 1 of sabbatical until January. I have a great agenda for today: flying, family, hiking, and theater. Honestly though, I'm terrified about the rest of sabbatical because I'm afraid of wasting it.
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holy shit… YouTube A/B Testing for Thumbnails is coming 👀 you can finally upload multiple thumbnails for a video and see which performs the best for your audience they’re rolling out a Beta to a few thousand creators in coming months this is so huge omg
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It's wild to me that users report more negative experiences from Pinterest than LinkedIn.
#Twitter produces the worst experiences (along with Next Door), and among the lowest levels of meaningful social connection of any social media app. LinkedIn produces the fewest negative experiences and Texting/Facetime produce the most connection. https://t.co/OzJ8pyKkLu
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Academics, how do you review a journal article in Round 2 when it's clear that a big chunk of its contribution just got scooped by a recent pub?
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"Cool" is not a word that has ever been used in my teaching evals. Thanks, Garo!
Dream came true when I attended the insightful #ProfCon23 keynote by the cool professor @scottcowley
#SocialMediaMarketing #ChatGPT
#PostForPencils #AIMarketing
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So glad to hear you found some things you want to try! 💛
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Speaking and soaking in practices from other amazing educators this week in Idaho. @StukentApp does a great job to push the marketing education field forward. #ProfCon23
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Had a good year in the digital marketing case competition. Globally (~220 competitors), my students took 2nd, 3rd, 6th, 11th, and 12th place.
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Universal Analytics sunset as a Last of Us parody. I laughed so hard I cried. 😂 https://t.co/zOrBtOOQVt
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I prompted Microsoft's new AI-driven Designer tool to generate ideas for a "sloth-themed birthday party invitation." My animal-loving daughter would like a few minutes with the product team.
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Aside from a personal website, what's the best platform for marketing students to create a digital portfolio w/ images/video samples that they could easily link to in a resume?
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