You skip ads. You skip tracks. You skip bad vibes. But skip engine protection? Never. 🎵 Protects your engine like you protect your playlist. #OneMinuteBriefs #EngineOil

AI is smart - but it still can’t read the room. Let the tech assist. Let humans decide what sticks. This is my take for today’s One Minute Briefs - a fun challenge to create posters for or against AI.🦉 #DesignForGrowth #AI #CreativeStrategy #OneMinuteBriefs

Ever been to a wedding… without the wedding? 🕺 Fake shaadis are the new Gen Z party trend—full Bollywood vibes, zero “I do” stress. It’s nostalgia meets nightlife: mock pheras, dhol, dance battles, and the #ShaadiForTheVibe energy. Harmless fun or cultural remix?

India’s public broadcaster just teamed up with Handball India to take the sport nationwide via DD Sports & OTT. Brands, take note: Invest in grassroots — that’s where long-term growth begins. It’s not just marketing. It’s legacy. #SportsMarketing #BrandStrategy

25 crore people on strike today. It’s more than disruption. It’s a reminder. Of who gets overlooked. Of who keeps the country moving. If you’re building something, make sure it includes those who build it for you. #BharatBandh #BrandThinking #DesignForGrowth

Not all strategy happens in boardrooms. Some of it happens on a Sunday, lying flat, staring at the ceiling… …and thinking: ‘What if we just removed that one thing clients don’t even notice?’ That’s not laziness. That’s strategy with better lighting. #SundayThoughts

Not every founder needs a flashy rebrand. Sometimes, just answering these three questions can change the game: 1.Why now? 2.Why us? 3.Why should anyone care? Branding isn’t just logos. It’s logic, made lovable. What’s your favorite question to ask in a brand brief?

🚀 India set for a strong July—service PMI at a 10-month high and rupee buoyed by India‑US trade hopes. For founders and marketers, that means opportunity: •Consumers engaging more •Brands eyeing export growth Time to sharpen the brand story and capture the momentum.

Some days, the ideas flow. Other days, it’s just five words being rearranged like IKEA furniture. That’s not a block. That’s the build.

A founder once told me, “We want to sound premium… but not too premium… and also massy… but not too massy.” Translation: “We haven’t figured out who we are.” Clarity is branding. Confusion is expensive.

Laws can silence people. But brands? They grow when they speak with courage, not caution. Especially in a city like Bengaluru — where ideas thrive, not hide. #BrandThinking #Bengaluru #DesignForGrowth

So whether we’re building a D2C brand or launching a new clinic — remember: Clear > Clever Consistent > Loud Truth > Trend

Here’s a simple 3-point checklist I use with clients before any campaign: ✅ Is it true? ✅ Is it helpful? ✅ Is it consistent with your voice? No template can save a brand built on confusion.

For startups and brands — especially in health, fintech, and education — clarity is your greatest currency. Not reach. Not speed. Just clarity that people can believe in.

As a creative working with brands, I’ve learned this: When you silence questions, you lose conversations. And without conversations, you can’t build credibility.

The Karnataka government proposes 3–7 years jail for fake news. It’s meant to curb misinformation. But let’s be honest: When trust is replaced by fear, the signal gets lost in the noise.

Bengaluru’s new fake news law may be about politics. But for brands, it’s a masterclass in what not to do.

Inclusivity isn’t a one-month campaign. It’s a year-round promise in product, culture, and purpose. For brands, it’s not about the rainbow logo—it’s about real impact, real stories, real change.

A founder’s mind: 10% vision 15% problem-solving 20% pitch rehearsals 55% wondering if the logo should be bigger I’ve seen it too many times. And yes, it’s real. #CreativeTruths #DesignForGrowth

Every branding project starts with this: One founder. One pen. One napkin. That’s the first brief. Everything else is just cleaning it up.