Samantha Yap
@samanthawyap
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A crypto storyteller. Founder & CEO of @YAPGlobalTeam. Host @yapcast_ Partner @arcweb3_ ✏️ Subscribe to The Context: https://t.co/laSyeuDYzw
London, England
Joined September 2011
We’re thrilled to see our Founder & CEO @samanthawyap and Associate Director, Head of Growth @debranita28 shortlisted for the 2025 Rising Women in Crypto Awards! 🌟
The shortlist for the 2025 Rising Women in Crypto Awards is live! 🎉 These nominees are shaping the future of #crypto and #Web3 across six categories. Voting is now open, so show your support and help choose this year’s winners. BEST WOMEN-LED STARTUP TO WATCH: 🔹 SI3
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APOL1 Genetic Testing at No Cost to Patients! Are you incorporating APOL1 genetic testing into your workflow? Discover No-Cost APOL1 Genotyping Program for eligible patients sponsored by Vertex Pharmaceuticals. Learn more today!
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Happy Thanksgiving 🦃 I’m thankful for my family, friends, the @YAPGlobalTeam and the privilege to work with all our partners & friends in the crypto industry.
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It's clear from the UK budget that the Labour party does not care to support entrepreneurs, businesses or tech innovation. A shame and a missed opportunity. #PoliticsLive
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A fintech founder admitting they were wrong bout crypto 🤯 Ok, the game is totally going to change. Fintechs have the user-base and banking licenses that crypto native firms don't have yet. The script will flip. https://t.co/elVFZaSP7m
I said it then (feb 2025) and I will say it again: We were wrong on crypto and on bitcoin, must rethink! Being "last" I thought no one would care... but the reception was massive, so many reached out! Nice to see first thing out there, MORE to come... https://t.co/aLPo27vyDD
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The International Fellowship of Christians and Jews strengthens Israel and Her people.
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Huge. Another fintech has entered the crypto chat 💬
Introducing KlarnaUSD, our first @Stablecoin. We’re the first bank to launch on @tempo, the payments blockchain by @stripe and @paradigm. With stablecoin transactions already at $27T a year, we’re bringing faster, cheaper cross-border payments to our 114M customers. Crypto is
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PR agencies are an extension of your comms team. More specifically, they're an external pitching machine for your business. At @YAPGlobalTeam - we pitch journalists every day, ALL day. It's a big portion of our job.
5/ A great PR agency does one thing your team cannot: talk to journalists all day.
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PR is how you cut through the noise.
4/ Thousands of tokens, three Bloomberg slots. PR is how you win the lottery
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1/ Finally edited this one. My convo with @samanthawyap from @YAPGlobalTeam is packed with practical PR advice for crypto founders and teams. First up: a series of shorts, then links to the full interview 🧵
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It was an honour to represent @YAPGlobalTeam as a finalist for the Young Communicator award at the @PRCA_HQ UK awards last night. Very inspiring to be in a room with the best of the best of the British public relations industry. As crypto PR finds its way into the fintech and
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A counter-narrative I can get behind: Raising more money may be detrimental to the success of your business in crypto.
“Raising money in our industry is negatively correlated with success.” - @malekanoms, Professor at Columbia School of Business
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Stablecoins on the front cover of @BusinessTimes in Singapore. The time to act is now!
@vchok @FirstDigitalHQ 4/ Following the closing of @sgfintechfest, discussions around stablecoins are buzzing. @vchok, CEO of @FirstDigitalHQ, and Chia Hock Lai, Co-Chairman of @sgdigitalassets, provided an in-depth breakdown in @BusinessTimes's brunch feature in their latest weekend print.📷
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This one is going to be good Important as crypto companies grow from startup phase to enterprise level
From Degens to Directors: Professionalizing your Crypto Brand @debranita28 The era of degens is ending. Suits are in, sweats are out. Boardrooms, policy offices, and institutional investors are paying attention in a meaningful way. But with that shift comes a new communications
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Full schedule
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Missing out on Devconnect this year but I’ll be following the marketing Alpha that’s going to come out of g(t)m con. 👀
g(t)m con is tomorrow and i can't wait to see you all our lineup is fantastic doors open at 10:30. full schedule and new speaker announcements below time to lock in. see you tomorrow.
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I implore the Bank of England not to stifle innovation by putting strict holding limits on stablecoins. The UK can’t afford to lose crypto entrepreneurs at this time. Cc @Daily_Express
https://t.co/LJtx5hIBt0
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I started my PR career doing comms for fintechs, including a national fintech body. The first co-working space that @YAPGlobalTeam landed in was @Level39CW - UK's prominent fintech hub, home to the humble beginnings of @Revolut. But I made a decision to double down on PR for
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What could the Bank of England’s new stablecoin consultation mean for UK consumers, crypto firms and digital finance? In this @Daily_Express piece, @toby_codd breaks down the proposed limits, issuer rules and the wider market impact. He spoke with @TimMeggs of @lo_tech,
express.co.uk
Plans to regulate the currency will reduce the risk of it losing its value.
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Crypto growing up and becoming a familiar topic in UK national press 🔥
Just achieved a bit of a breakthrough win and I'm a little bit chuffed 🥲 @Daily_Express has just published a piece on what the Bank of England's stablecoin consultation could mean for the UK featuring @timmeggs from @lo_tech , @evgeth_ of @zerion fame and our very own
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