1/ Building a generation of web3 professionals 🧵. When I think about my third crypto bull market, it's not the price charts that get me emotional. It's the faces of every person who's walked this road with me at @YAPGlobalTeam - from interns to leaders. Here's what building a

What @YAPGlobalTeam actually does in 30 seconds.

5/ There's a playbook for this. A compact 10-page "Founder Mode Comms" whitepaper. It's a step-by-step system for web3 founders who want to own their narrative without becoming full-time content creators. 8/ Download the complete playbook at

4/ Three myths founders believe:. → "The tech speaks for itself".→ "I should focus on building, not talking".→ "Communication isn't my strength". Reality: The person who built the vision is best positioned to explain why it matters.

3/ We're seeing a shift: Founders taking back control of their narrative instead of outsourcing it entirely. Why? Because in crypto, trust isn't given—it's earned through authentic human connection.

2/ The crypto projects breaking through aren't necessarily the ones with superior tech. They're the ones with founders who can make complex ideas feel human.

1/ "I don't understand crypto.". Translation: "Tell me a story that makes sense."

5/ There's a playbook for this. A compact 10-page "Founder Mode Comms" whitepaper. It's a step-by-step system for web3 founders who want to own their narrative without becoming full-time content creators. 8/ Download the complete playbook at

5/ There's a playbook for this. A compact 10-page "Founder Mode Comms" whitepaper. It's a step-by-step system for web3 founders who want to own their narrative without becoming full-time content creators. 8/ Download the complete playbook at

"Ethereum should treat its story like it does its codebase: modular, composable, aligned. Each project should amplify Ethereum’s broader mission, not compete with it.". Dear marketers, would love to get your take on this as Ethereum takes centre stage (again).

Community impressions on Ethereum's marketing strategy.

Ethereum is going institutional. While it also has many L2s built on top of it, what's missing is 'Ethereum's Narrative Layer.'. Read the front page story of the recent Yapper Times here:.

Crypto is going institutional and mainstream in a big way. Founders, are you ready to step up to communicate your vision to a wider audience? . If you're not sure, this whitepaper is for you:

'ETH is digital oil'.

The first piece of crypto legislation in the US passed and signed. Historic. I fundamentally believe the world’s financial rails will operate on crypto. This is exciting but it’s still an uphill climb. The work is not done. But we’ve come so far as an industry.

My normie friends are watching crypto markets again. gm.

RT @YAPGlobalTeam: As the GENIUS Act moves through Congress, here's what experts shared with @bloomingbit_io about what this could mean for….

RT @YAPGlobalTeam: A truly historic day for crypto. @Hassan_NY of @coinbase explains to @haslindatv of @BloombergTV the significance of t….

Dear Founders, three uncomfortable truths:. → Your tech doesn't speak for itself, no matter how *revolutionary* it is.→ The founder with the better story often beats the founder with the better product.→ You can't fully outsource your voice and expect authentic results.

This AI startup just raised a fraction of what crypto startups do but had announced it in the most elegant and sophisticated way. Check out this well-scripted, well-edited, engaging launch video featuring its founders explaining exactly what they're building and how they're.