Sam Alexander Royle
@sam_alexanderxo
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Founder - @wearesosquared ππΈ Eco-system builder π influencer marketing, social commerce & UGC, venture capital & start ups π very bullish π―
Manchester
Joined February 2011
He said that I need to contact Tesco bank. Tesco bank are closed over the weekend! When speaking to them on Monday they told me they wouldnβt help unless I was a Tesco customer and that I should contact my bank.
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On Saturday a @Tesco ATM on Chester Road in MCR took money from me and then went out of service and did not give me any cash. The store manager said it has nothing to do with the store and that it has actually been doing it a lot recently π€―
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Simplest things in life Fresh sourdough & raw butter
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In the same breath a huge shout out to my friend @joshbaker__ who has been grinding away at his craft for years and is now one of the hottest DJs in the world. Not only that, heβs running events and festivals, all whilst building an insane music tech product SYNTHO. Baker your
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The narrative around the Keinemusik collab is βtake your timeβ just like crafting the perfect watch, for years Keinemusik slept on promoters' sofas, cheap hotel rooms, grinding away to become the biggest DJs in the world. The same for Black Coffee, they didnβt just blow up,
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Manchester airport is funny, more sophisticated set ups in 3rd world countries
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They didn't know it at the time, but Abercrombie grandfathered the modern-day influencer, and after some rocky years, it's great to see them back to their routes.
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From travelling up and down the country to open Hollister stores, to global travel causing absolute chaos in town centres (everyone Google call me maybe Abercrombie), to getting free tables at night clubs, restaurant openings and more, with the marketing material and press
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What Abercrombie did, though, was champion what we now consider influencers. Before social media was a marketing channel, and when IG was where you posted a picture of your cocktail with the cringiest hashtags. Abercrombie was hiring us as models, to walk the walk and talk the
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Hanging out with your boys on the front porch, "wassup guys, welcome to the pier", the photos, the nights out, the next day stories, the only worry in the world was hitting macros and pumping iron! Haters will say the company ran on immoral standards, scandals and everything in
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Woke up thinking about Abercrombie....... Nearly 15 years ago I entered the workforce, little did I know that at the time I was joining Abercrombie in it's golden years, wow, what a vintage 2010-2014 was.
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At itβs core influencer marketing is the ability for brands to sell into communities, regardless of the size, scale or nature of the community, the most effective way to penetrate is through trusted voices. Introducing said influencer.
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While the rest of the world debates, the UAE just secured last week a nation-wide AI advantage: ChatGPT Plus for every citizen and a massive 1GW AI data centre. That's not just support for entrepreneurs; that's architecting a future where they're leagues ahead. Understand the
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Trend prediction for the next 5 years. Micro PE roll up. MAKE ROLL UP SEXY AGAIN
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I cannot begin to tell you how much time in market and being present is important for scaling a business.
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Last night was a perfect night's sleep: + asleep in minutes + 2hr REM and 2 hr Deep + no wake events + flatlined stress score + first REM in 90 min + out of bed <1 min It feels amazing. You can get here too. It requires building your life around sleep. It's worth it.
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