Safomasi
@safomasi
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Award winning hand crafted, illustrated fabrics, homewares and accessories that tell the story of our travels all over the world.
India & UK
Joined November 2012
#MarchMeetTheMaker Day 27: Future Goals ⭐️ We’re going to keep saying this until we manifest it to happen ⭐️ It’s our dream to collaborate on the design of a hotel. From designing bespoke interior fabrics and furnishings to illustrating neighbourhood gui… https://t.co/9dCoF3oRTE
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#MarchMeetTheMaker Day 25: How it’s made 🤔 On the ‘Process’ page on our website we explain how we go from inspiration 👉 design 👉 sourcing fabric & trimmings 👉 sampling designs 👉 fabric printing 👉 stitching 👉 final product. Check out stories for t… https://t.co/RHqqlkWRIF
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#MarchMeetTheMaker Day 23: Photography 📸 We do a lot of our own product photography in our studio in Delhi, by clearing out the furniture and hiring all the gear 💪 *We also have an important update about our studio* Delhi is in lockdown until March 3… https://t.co/yeV8KgspCB
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#MarchMeetTheMaker Day 22: Tools 👉 Essential tools of our trade are; sewing machine, fabric scissors, chalk, tape measure, iron, squeegees, silkscreens, pen and paper, laptop, wacom, photoshop and many more... but most of all our hands #safomasi
https://t.co/4ByhZyiNNp
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#MarchMeetTheMaker Day 21: Change 💕What a difference a week makes! Things are changing fast but all we can do is take things day by day. Currently our studio in Delhi is closed for appointments, but our website is still open. We are always available … https://t.co/o5bXtONCsH
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#MarchMeetTheMaker Day 19: Marketing 🌸 Ok so it feels really weird to be talking about marketing right now. But our aim has always been to bring colour and joy into your lives, and in these strange and uncertain times that’s what we’re going to conti… https://t.co/xh6CLt2Ok5
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#MarchMeetTheMaker Day 19: Packaging 🎀 It’s become one of our signature things to make an illustrated tag that tells the story of each collection. These are our Pink Coral Reef Napkins from our Indian Ocean Collection, they make such a lovely gift 💕 … https://t.co/ycBbtAKs7X
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#MarchMeetTheMaker Day 17: Proud of 🖤 Always proud to see your Safomasi at home ☺️ Send or tag us in pictures, it makes our day! #safomasi
https://t.co/lJBt7dJHZg
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#MarchMeetTheMaker Day 16: Self Care 🤍Sleeeeeeeep! It’s chance to reset - so we try and get as much as we can. Hope you’re all looking after yourselves and staying safe 🕊 #safomasi
https://t.co/7DJPiOaoXu
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#MarchMeetTheMaker Day 15: Help / We’ll all be spending a lot more time at home, so it’s important that your home is a place that makes you happy 🙃 We strongly believe that your interiors can have a positive influence on your mood and that even the s… https://t.co/DStQSGE9UE
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#MarchMeetTheMaker Day 13: USP ⭐️ Storytelling is at the heart of what we do at Safomasi. Our original Illustrated fabrics and homewares are designed to capture memories of our travels and bring joy and a small part of our colourful world into your home … https://t.co/LONdB7yk6x
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#MarchMeetTheMaker Day 11: Range 〰️ We started with quilts and cushions, but our range now includes... ✔️Fabric by the metre ✔️Rugs ✔️Quilts, throws & bedcovers ✔️Cushions & pillowcases ✔️Bean bags ✔️Table & kitchen linens ✔️Lifestyle accessories And of… https://t.co/JXvuaSrF7S
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#MarchMeetTheMaker Day 10: Authentic Space 🏠 We’ve shared lots of pictures of Safomasi’s Delhi HQ, but here’s where we work in the UK. A colourful corner of our home in St. Albans, just 20 minutes north of London 🌈 #safomasi
https://t.co/4FjZpEhcj4
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#MarchMeetTheMaker Day 9: Rough/ Mock up 👉 Masterji and Maninder working on sampling new poufs. When developing a new product there are often several rounds of making mock ups and samples #safomasi
https://t.co/Xtby98trRP
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#MarchMeetTheMaker Day 7: You 👋🏼👋🏾 If you’re new around here, hello! We are Sarah Fotheringham (safo) and Maninder Singh (masi), the British and Indian couple behind Safomasi 🇬🇧🇮🇳Aside from England and India, between us we’ve lived in Singapore, Australi… https://t.co/eLJVGlrSko
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#MarchMeetTheMaker Day 6: Reducing waste ✂️ Quite often, what is described as 'waste' fabric is actually surplus or excess fabric from big mills and export houses. We hand screen print in small quantities, keeping fabric to sell as meterage and stitching… https://t.co/pihW4NvhGZ
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#MarchMeetTheMaker Day 5: Close up 🔍 Our fabrics are hand screen printed with amazing attention to detail. Here is a close up of our Bird's Eye View quilt (now available online in a single size). It tells the story of houseboats, fishing boats and fe… https://t.co/xAbiJYQokQ
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#MarchMeetTheMaker Day 4: Branding / We like to keep things simple with our logo and bright, bold colour to let our textiles sing! 🌈 #safomasi
https://t.co/yrsek4x9Fv
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#MarchMeetTheMaker is back! If you've been following us for a while you might know it's a challenge set by @joannehawker that we've been doing for the last few years now, with daily prompts designed to get to know us better and honestly I love it because… https://t.co/CPH9nOuFOk
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