Web3 marketing isn’t about perfect campaigns. It’s about community, trust, and those who keep building when the hype fades. Give value before asking for attention, and build for the long term!

We talk about APY, TVL, L2s, DeFAI and people just hear: “is it going up or not?” If no one understands it, no one adopts it. marketing isn’t hype, it’s clarity!

Web3 doesn’t have a tech problem. It has a translation problem. Marketing isn’t hype, it’s the bridge between code and humans!

POV: you say “good tech sells itself” while checking analytics with 12 users.

You can have the best tech in the world. But without users, it’s just like throwing a huge party with no guests. Tech builds the room and marketing brings the people. Without people, nothing really happens….

If your homepage needs a tutorial, your growth is already capped! Users don’t want to understand, they want to get it instantly…

Beyond that, it was amazing to reconnect with friends, make new connections, and meet incredible builders who are truly shipping Now I’m curious: who else was at Breakpoint and what was the best moment of your week?

To complete the random combo: I watched a live robot UFC If you think the future is boring, you definitely weren’t at Breakpoint...

There was also the legendary BONK slide Yes, I went, and yes, it was worth it 😂

At some point during the week, I simply won a beautiful @solanamobile! Breakpoint sometimes feels like a conference, sometimes like a loot box.

Recap of last week at @SolanaConf : intense, unexpected, and way too good to sum up in one sentence. Builders, ideas, connections, and experiences only Web3 can deliver 👇

Privacy isn’t a niche feature anymore. It’s survival infrastructure. The next big unlock in crypto won’t just be L2s, AI coins, or RWAs… It’ll be privacy rails for everyday users in countries where the device itself becomes a monitoring node. India’s move is just the start.

People think crypto folks are paranoid. No, we just read the pattern early. When governments start bundling “security apps,” it’s the same playbook that later turns into: behavior profiling location tracking device-level filtering silent data collection You don’t feel it until

Once the state controls the device, it can control: what you install what you delete what you access what gets monitored and eventually… what gets restricted Not because the government is evil. Because centralized power always expands And the timing? Too perfect. India today

This is the biggest privacy threat of 2025 and it’s disguised as a “security update.” India just announced it may force every new smartphone to ship with a government cybersecurity app pre-installed. Sounds “harmless” until you remember one thing: security → compliance →

Something I’ve been noticing across multiple calls: teams assume users will explore the product on their own. They won’t. Users need onboarding. They need context. They need a story that tells them where to start. Last week while running a campaign, the biggest lift didn’t come

Woke up to this today! Gm

Had a call with a DeFi protocol today they want to acquire more users through ads. But here’s the problem I keep seeing they can’t tell me what actually makes them different. In DeFi, there are 20 other protocols doing the exact same thing with the exact same pitch: better APY,

Most Web3 teams scale ads like they scale vibes: blindly Here’s what actually works: – target lookalikes of your top 30% revenue wallets – target lookalikes of your competitors – target the people who have highest mindhare for your niche – track which creatives drive on-chain