Roberto Nickson
@rpnickson
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Builder of things and maker of videos for the internet w/ 1M+ followers. How to leverage emerging tech, discover new trends and grow your audience 👇
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Joined September 2008
Just under two years ago, I started making videos for the internet. They were terrible. At best. But I fell in love with the process. Obsessed over how to improve little by little, day by day. Fast forward to this week, I created this short film for Orion that closed Zuck’s
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I don’t think people realize how scarce social media views will be towards the end of this decade. 2019-2022 was EZ mode. 2023-2024 was still free attention. 2025 the game became much harder with AI flooding the feeds. But in 2028, the Infinite Content Machine is coming.
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The daughter of the Astronomer CEO racked up 100K followers and 15M views on TikTok overnight. The only problem is the Astronomer CEO doesn't have a daughter. Someone just stole some girl's photos on IG and told stories through them to go viral. I wondered why? What the hell
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We have more abundance at our fingertips than our entire ancestral lineage, but we’re facing an unsustainable cost of living, a debt emergency, a mental health crisis and a loneliness epidemic. At some point, advancements in tech stopped correlating with improvements in quality
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If this is you, here are some folks who are hiring. @PJaccetturo .@zachpogrob .@jrdnmix .@WebbEmotional.
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If you know how to leverage AI video creation tools and have good taste you are one of the most in-demand talents in the market today.
@rpnickson I want to hire 10.
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Brilliant ad. Another example of why AI is going to completely upend traditional ad production. So many people I know are looking for AI video creators. the demand far outweighs supply right now. Big arbitrage opp.
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My son Niam was born 2 weeks ago. His arrival has completely altered my neurochemistry. Having 2 kids under 2 has made life 100X more challenging, but 1,000X more rewarding.
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Dope!. I generate an insane amount of images per month for my b-roll image-to-video pipeline. So this is very helpful đź‘Ź.
Introducing unlimited image generation. Create and edit images without losing credits, for every model. Available for Premium + and Pro
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My solo creator business has now booked $1.1M so far this year at ~85% margins. - $920K brand deals.- $90K product sales.- $50K consulting.- $40K direct from platform (threads bonuses, TT creativity program etc). I still don’t know exactly what I’m doing, where to take it, what.
Signed a 6-figure brand deal last week. crossed $500K in the first 4 months of the year. Which already exceeds my total for 2024. Short-form video is an insane opportunity right now. Here are some things that have made a big difference for me:. • Positioning. The only thing.
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I’ve been capturing the first few years of my daughter’s life on my VR lens. It’ll be surreal to re-live these moments in a decade.
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I still contend healthcare is the greatest application of AI. Here's the blog post from Microsoft: And the research paper:.
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This is incredible. Microsoft's new AI diagnosis tool is proving FOUR times more successful than human physicians at diagnosing complex diseases. Another leap towards medical superintelligence.
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Prestige is dying, and the prestigious don’t even realize it yet. This is a new format I’m experimenting with, I’m calling it cinematic editorial. Like an audio-visual substack.
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I don't think Midjourney video is better than Kling, Hailuo or any other leading image-to-video model. but the 'feeling' of the videos is. just so unique to Midjourney. The aesthetic feels very 2012-era Tumblr
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Humans are funny. Every single wealthy and high-status person has the same regrets when they're in their twilight years. Deep down we all know what truly matters, yet we continue to chase the illusions the world sells us. All of us our guilty of it. It's coded into our DNA.
6. His Personal Regret. At 77, Hinton's biggest regret isn't professional. "I wish I'd spent more time with my wife and with my children when they were little.". Both his wives died of cancer. He was "obsessed with work" and now warns others about time's true value.
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Alexandr Wang is Meta’s $14.3B man. But it’s something he said on @ShawnRyan762’s podcast today I can’t stop thinking about:
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Most people don't realize that SO MUCH of what you see on X (including many of your fav creators!) is completely automated end-to-end. Eventually, AI will just generate most of the content you consume, perfectly optimized according to your interests, emotions, etc. I mean hell.
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Watching the Stanley Cup. I would say 75% of the commercials that air could be replicated at near-perfect accuracy with AI. TV commercial production is going to be completely disrupted.
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A comparison of some of the top text-to-video models. ‣ Top left: Veo 3 .‣ Top right: Sora.‣ Bottom left: Kling.‣ Bottom right: Manus. Nothing currently comes close to Veo 3. Prompt used:. "A grainy home security camera angle showing a quiet suburban porch during the day. A
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Try Runner H now (while it’s free!) and see what it feels like to delegate a task to AI:.
runner.hcompany.ai
The AI Agent that completes your tasks.
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