A huge pleasure to hear about the excellent work being done to promote health by @ArkaGdyniaSA. It was a privilege to discuss @healthystadia and initiatives to support the health of football fans and their communities @UofGSHW

„Różowy mecz”🩷to dopiero początek – @ArkaGdyniaSA chce rozwijać prozdrowotne inicjatywy i sięga po wskazówki eksperta, dr. Robina Irelanda. Inspiracja to projekt Healthy Stadia💚, który przynosi korzyści na brytyjskich stadionach. @GUMedGdansk @robinHEG https://t.co/is3yfGBHqA

Thanks to Storm Amy, three days late, but finally off to Gdańsk to lecture about football and public health #HealthyStadia @HealthEqualGrp. Will most certainly be mentioning ‘Cutting the Mustard’. Hopefully it will distract me from #NCFC performance yesterday 😩

To “improve the matchday experience?” For whom? If the fans provide the atmosphere - and what is a stadium without fans - changes like these need a whole lot of consultation. Otherwise, I’m afraid, it just comes over as about improving the matchday experience for the accountants

#NCFC decision to redevelop Carrow Road with some fans being given no notice to move from their seats is a classic example of clubs seeking to wring every possible income out of their stadiums and their fans. Covered in full in Cutting the Mustard

𝐍𝐄𝐖 | CUTTING THE MUSTARD by @robinHEG The story of how fans became consumers, told through five rollercoaster decades of Norwich City – from Division One to the Premier League, the UEFA Cup and beyond. 🛒 https://t.co/wQCdMgMslF

A weekend to promote Cutting the Mustard in Norfolk and to read its review in @WSC_magazine. Great stuff #NCFC

Good to see my piece on ‘Cutting the Mustard’ in the #NCFC v Southampton programme. Sadly, very little else I want to remember from that game! @AXIS_DESIGN @beneast74

One hell of a week launching 'Cutting the Mustard'. @AXIS_DESIGN have done a wonderful job designing and publishing 'Cutting the Mustard'. Officially described as a "coffee table book" on BBC Radio Norfolk. For football fans and football students alike. https://t.co/Lt78BCIGLD

Had a ball at the Carra last night launching #CuttingTheMustard. Brilliant panel joining me #NCFC. Thanks so much @ffion_ @GHarrisonWriter and Cameron Huggett @AlongComeNodge. And such a lovely book @AXIS_DESIGN. Books from https://t.co/gh8fKUm8oo

Cutting the Mustard book launch taking place at Carrow Road | Eastern Daily Press. Tonight ⬇️

Really looking forward to tonight's launch of ‘Cutting the Mustard’ by @robinHEG tonight at Carrow Road, still a few tickets left: https://t.co/fCjTDg6wVh #NCFC #NorwichCity #Canaries #OTBC #CarrowRoadMemories #CityTillIDie Book orders at https://t.co/WG9t6DbgL6

As the regime changes at the Carra, literally in the case of Borja Sainz, I’m checking Legends and the South Stand ready for my book launch tomorrow #NCFC. I’m VERY excited. Still places available to join me: https://t.co/l887tZo7uz...

Essential reading! #NCFC #NorwichCity #Canaries #OTBC (On The Ball City) #CarrowRoadMemories #CityTillIDie

Axis Projects delighted to help get this interesting & thoughtful book out in the world - a must for #ncfc fans #50YearsOfNCFC #NCFCHistory #FootballThenAndNow #RetroFootball #MatchdayMemories #OTBC #NorwichCityFans #NorwichCity - book available at

🟩🟨 'Cutting the Mustard' - Robin Ireland. Ahead of the launch of his new #ncfc book, @robinHEG writes for MFW. Tickets for tomorrow's launch at Carrow Road can be acquired here: https://t.co/aEhsFujyFf #NCFC LINK: https://t.co/pOfp7og5zm

Lovely piece of radio about football and memory. Will be much more if this sort of thing at Robin’s book launch on Wednesday in Norwich. Hope to see lots of you there.

Thanks for having me on @BobRutler. Loved chatting about ‘Cutting the Mustard’. You can hear my thoughts on the commercialisation of football from about 30 minutes in. Still time to come to the book launch (or buy the book). More at https://t.co/gh8fKUm8oo #NCFC

Well, that was a lot of fun #TheScrimmage. Too busy working on my match predictions to say you can still get tickets for the launch of ‘Cutting the Mustard’ this Wednesday evening at Carrow Road: https://t.co/qEJIjVcaAr #NCFC

Glad you like it, Geraint 🔰