Rizky Ardiprakoso
@rizarwi
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Geologi ITB '12 | CEO & founder of @hmnsid | Inventor of @fullballid | Angel investor | passionate story maker.
Jakarta Capital Region, Indone
Joined March 2011
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Pinned Tweet
Ketemu tweet yg jd reminder buat gue untuk gak berhenti buat berjuang.
Tahun ini,
@HmnsId
umurnya 5 tahun. Achieving mimpi-mimpi yang dulu rasanya gak mungkin. Shifting the industry to be really competitive & exciting.
If there is one thing I could share. Being consistent…
FYI, salah satu hal remeh alasanku masih tetep hidup adalah aku penasaran sama parfum keluaran baru mereka. Produk Home nya jg. Meksipun aku ga selalu beli tp aku pasti nyobain sniff baunya dan itu happy banget.
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Percakapan hari ini
👨: "kerja di mana mas?"
Gw: "saya jual parfum gitu mas"
👨:"oh. Coba liat deh mas ada brand
lokal lagi ngetren bagus. Saya kemarin
baru beli."
Gw: "HMNS bukan, mas?"
👨:"iya itu. Tau ya mas?"
Gw: "nah iya brand saya itu mas haha"
👨: "ah. Bercanda lo"
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Ada cerita pas gue umur 25 tahun. Kejadian lucu yang endingnya ga ketebak.
Oktober 2019.
Saat itu gue masih di Bandung. 1 tahun lebih setelah resign sebagai CEO. Selama setahun berusaha sendiri. Jadi consultant marketing. Bikin agency. Isi acara.
Income? kisaran 4- 5jt
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I'm a broken home boy.
Now I pay my little brother's college, give my mom & grandma their monthly allowance, carrying 3 companies on my back with more than 50 employees. And i'm in my 27.
I think i'm quite stable & have a little future.
Stop the stereotyping ;)
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Karena di twitter lagi rame soal sepatu. Gimana kalo gue cerita tentang cerita bersejarah ini yang dimulai dari bandung 2018, sampai Elon Musk 2022?
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Seumur hidup kayanya udah ada 5 kali ketemu sales asuransi. Dan semuanya. Literally semuanya. Cuma punya satu key message.
"Mas nya kan masih muda nih masih sehat, tapi nih ya amit amit nih ya tiba2 dateng JKT-SG"
"Hah? Jakarta singapore?"
"Jantung kanker tumor stroke ginjal"
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Ngomongin tentang lirik lagu artsy & saintifik,
Gue rasa ada satu lagu yg sgt underrated. Yang bikin gue cinta banget sama Padi.
Di lagu Tempat Terakhir ada penggalan gini:
"Kau bagaikan angin di bawah sayapku, sendiri aku tak bisa seimbang. . ."
This. is bernoulli principle
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[60ribu rupiah for million dollars knowledge]
Thank me later❤️
Gue ingin kenalin sebuah account di instagram. Hidden treasure yang belum belum banyak orang yang tau
Di sini kamu bisa belajar marketing/ branding/ finance/ product development/ dan 360 derajat cara membangun brand
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Do you know that even HMNS at first was being mocked. I got a message on my dm that said "mas kalau ga bisa bikin parfum orang, bikin parfum anjing aja".
I started to see a pattern. A successful venture probably needs to be insulted at first. 🥲
kenapa ya banyak orang Indo yang ga mau support kalo ada sesama anak Indo yang bikin sesuatu gitu di negri sendiri? giliran berprestasi di LN dan di claim negara sebelah baru marah² ga terima 😔
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[A Thread for New Founders]
Sampai hari ini, gw & tim berhasil membuat 4 profitable brands dgn bootstrap alias pake duit sendiri
Gw mau share pengalaman & knowledge yg lifechanging buat gue. Ini bakal berguna buat temen2 yang mau jadi founders
Take it with a grain of salt ya!
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This is a little touching story about my little brother and his burger business.
Good news is. Burgernya salah satu yang terenak yang gue pernah makan.
The bad news? It doesn't sell very well.
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I have suggestion buat agen asuransi. Daripada jual fear mulu. Kenapa gak coba encouraging sekali2.
Coba kek iklannya extreme sport gitu, atau orang yang hustling sana sini, tutup deh pake
"Go live your life to the fullest. We'll take care of the rest"
gue sih lebih kejual
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[A new Indonesian-Born Sport]
Jadi gue & temen2 gue, baru aja nyiptain sebuah olahraga baru.
If I can keep my promise,
Then you, who's reading this now is witnessing the history of a new sport that begins here in Indonesia.
We call this sport: Fullball.
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@alwaysovert
Haha it's kind of a word play. Sebenernya dibacanya "Humans", tapi nama company kita PT. Hadir Mengharumkan NuSantara.
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Beberapa mungkin udah dapet hasilnya di umur 25. And I'm glad you did!
But for some people like me,
we're just getting started.
Yuk bisa yuk 🔥
Here's one last words I've found on my instagram caption 🖤
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I once share this story.
For dreamers like me, seringkali mimpi kita terlalu far-fetched dan kita lupa menginjak tanah.
I have a hard time separating dream from realistic target. But I learned.
Of course HMNS was built on a dream to become the company that advances the…
HMNS ini growingnya kenceng bgt. 2019 cuma bisa jual 50 botol parfum, sekarang rekornya udh sampe 60.000 botol/bulan.
Gak heran sih, soalnya HMNS ini beneran human(i)s, mereka berhasil building trust yg bisa bikin customer mau beli meskipun belum sniff parfumnya. Coba kita bahas
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Guys, I need help for our suicide prevention campaign.
If you once were thinking about suicide. What's the one thing that stop you? I'll start with me first: There was this new Dota hero that I really want to master.
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I'm a huge believer of an engineering background founders.
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[GA Alert]
Gue mau beliin 3pcs diffusernya Home of Humans buat 3 random pemenang ah..
Like & reply aja pilih salah satu dari 3 ini yaa.
- Bedroom (this room makes me O)
- Living room (a much better living room)
- Workspace (room full of ideas)
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So.. It's definitely okay if you don't have anything in your 25. Because neither did I.
I was only blessed I'd found my dream when I was 25.
I hope you find yours too 🖤🥂
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Ketemu Isyana di acara Then Blank hari ini, pas dia lewat langsung bergumam
GILA ISYANA WANGINYA ENAK BGT...
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Tapi dengan analogi yang Padi buat. They know that even for a soulmate, each person has a different role in life. You don't have to do the same thing together to make your relationship work.
You have to know your roles and let your soulmate do what they do best as themselves.
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Pelajaran hari ini:
Learn how to say no.
Learn how to delegate.
At one point on your live, lo sadar bahwa skill & eksekusi udah bukan hal yang membantu lagi, karena mau se-efektif & se-efisien apapun lo bekerja, waktu lo sehari tetep 24 jam.
This hits me way too hard.
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Yes.
that was the first time I met him.
Akhirnya kita ngobrol lama.
Spoiler alert: Yes. Sekarang kita partner. Dan baru aja launch produk baru yang gue rasa bisa masuk record? Quickest perfume ever sold online?
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I dont know this would attract some engagements
Being a breadwinner feels like hanging by a thread sometimes. I'm staying strong though.
Thank you so much for the kind words and supports y'all! 🌹❤
Let's not judge others based on something they didn't choose themselves
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Ketika semesta berbicara bahwa selalu ada kesempatan kedua :)
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Ngeluarin 80juta dan "tidak worth it" bukan salah creatorsnya. It's a transaction kok. Ada consent dari kedua pihak.. :(
Ga apa2 banget to work with local creators. Asli. I always encourage my team to work & respect local creators
Tau ga?
Here's what one of my team said
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Try to type "deddy corbuzier" with your eyes closed. Start.
The mid life crisis man who figures out he needs constant & growing acknowledgement who struggles hard to sell everything to make himself sound relevant to satisfy indonesian illogical dependancy of darma
Shit a typo.
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@txtfrombrand
Don't get me wrong. I'm not against collaboration. But if the collaboration doesn't add anything to benefit customer or the product quality then what's the point.. 😕
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"Ki, lo dulu jualan sepatu sekarang jualan parfum. Emang sama caranya?"
Nope. Not at all. I'm learning all over again. Di post linked in ini gw share sedikit tentang beda-nya apa
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The funny thing is I always look at bad reputation as an opportunity for self growth
- Netizen Indonesia paling ga sopan > jadi kalau gw sopan, I should be better than most
- Indonesia peringkat terakhir ke-2 literasi > Kalau gw suka baca, I can be more knowledgeable than most
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CONGRATULATIONSS for the Bronze Anthony!! 🎉🎉
Today is such a good day for all of us
To celebrate this, I will try my very best to offer a brand deal for
@sinisukaanthony
of a new product we have researched this past 2 years.
(it's not a perfume. ❤)
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Not even on the top 5 yet. But to be up there among the giants.. is something 🥲🥲🥲
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@sosmedkeras
Dan tim mereka emang beneran jago2 banget. Liat game ini.
SMA 3 vs 5 depok.
One of the most intense match in fullball. Gak salah kepilih jadi sma pelopor fullball. 👍
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Home of Humans. Sister brand dari HMNS. Tumbuh jadi brand home fragrance yang growthnya gila.
We sell more than 5000pcs monthly. And the brand is not on their first year yet.
Tonight, I want to breakdown the why(s) behind the brand, mulai dari inspirasi sampai strategi.
Spill all the secrets here! 🤫
[H-2 Reminder Limited Comfortiser Room & Linen Spray Launching]
Kamis ini jam 13.00 WIB, kamu bisa mendapatkan Comfortiser di Shopee & Tokopedia Home of Humans
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Instead of jualan langsung. Jeremy bagiin brosur yg dicetak
Btw. Adek gue itu pemalu abis. He's a "gue mendingan tidur di rumah berhantu daripada ngomong sama stranger" type of guy
"Tapi hantu ga beli burger je"
Ini dia pas mukul2 dada nyiapin mental mau jualan tiap sore wkwk
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Saat itu HMNS masih bayi banget. Baru sebagai side hustle. 10 kali sebulan PP bandung jakarta naik kereta buat urus client sambil ngerjain HMNS. Dengan income tadi? ya sisa2 3-4 jutaan lah..
Cape? Iya.
But it was fun for me. I was passionate doing what I did.
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@quweenjojo
@zeamfy
Ini gaada maksud apa2 tapi seriusan baru banget beres nonton penyalin cahaya barusan. langsung keinget scene ini ...
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Jelas tentang industri parfum 🥂🖤
I was THAT excited. Gue cerita berapi2. Gue bilang Indonesia bisa bikin perfume yang lebih baik dgn harga yang affordable. Selama ini harga parfum mahal karena distribusinya etc etc. Ada 15 menit gue ngoceh
Ga sadar. Semua orang ngeliatin gue
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Ternyata ini udah rame di negara sebelah. :')
Oke jadi tambah semangat ceritanya!
Besok full-nya ya. Malem ini drafting dulu.
Sahabat Twitter beritahu kasut yang dipakai Jokowi ketika bertemu Elon Musk di USA tempoh hari ialah dari jenama Project NAH buatan Bandung, Indonesia. Harganya adalah sekitar RM112.
Lelaki ini benar-benar mahu majukan negaranya. Sehingga hal kecil ini pun dia fikirkan.
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November 2019.
Tepat 1 bulan setelah gue ulang tahun ke-25. Nothing changed much. Cuma gue dapet kesempatan ngisi acara Bank Indonesia di Sulawesi Utara
Gue gak gitu ngeliat fee-nya. Cuma karena guest speakernya seru2, gue harus ambil. kesempatan bagus banget buat kenalin HMNS
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@txtfrombrand
@ancoltmnimpian
nih ide wahana:
Bianglala. Terus sampe puncak ada quiz. Sebutin nama baru ibukota thailand dengan pronunciation yang tepat
Kalo salah mogok
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Ternyata ada satu orang di samping belakang gue. Udah duduk lama dengerin gue ngomongin industri parfum. Sampe pas gue berenti ngomong,
orang ini tiba2 nyambung
"Wah.. seru juga ya. Gue bisa gak belajar?"
Gue nengok dong. Terus bengong..
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I'm looking for a marketing officer who has around 1 year experience focusing on social media & KOL marketing & is able to deliver a sharp angle of marketing key messages.
Work in Jakarta. Paid probation for 2 months before contract offering
Try sell me this pen (reply or dm)
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Creativity needs spontaneity.
And to make spontaneous creation, you need experience.
Banyak orang nanya ke gw tips copywriting & tips marketing. Tapi gaada yang nanya tips main inline skate
Padahal yang diperluin keduanya sama. The right balance of knowledge and experience
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Speaking about "harumkan bangsa"..
Gue pengen banget sharing rencana gila HMNS kedepannya.
Tapitapi :(
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Topics: Founders Story Part 1
I've been a founder for almost a quarter of my life. And I want to dedicate my life to be mentor that helps enlighten those who's calling is to be one.
Kali ini, gue mencoba merangkum semua tentang lean startup dalam 1,5 menit. Not possible so…
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And please if you want to order.
Jangan bilang tau dari gue ya.
Bilang aja tau dari brosur.
It will mean so much for him. :)
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Terinspirasi dari beberapa tweet mengenai exposure dari
@banyusadewa
gw jadi ingin menulis tentang:
"Bagaimana cara Influencer mem-value dirinya sendiri & bagaimana etika berkolaborasi dengan bisnis"
Hope this will be an insightful thread for both side: influencers & owners
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Or you can order online. This is the IG. Adek gue juga nganterin tiap hari kalo masih deket2 menteng-kuningan for free.
Personally, his burger was one of the tastiest I ever tried. Banyak juga yang bilang gitu.
Ini mini bites. Harganya 30ribuan.
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Apakah kita bisa bersaing dengan LVMH dkk? Yes. One day.
Kenapa bisa?
Adanya HMNS selama ini terakhir membuktikan bahwa kita bisa menggeser marketshare designer brand. Di market share marketplace misalnya. 3 bulan terakhir HMNS bergerak dari No.5, No.4 lalu menjadi No.1
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As a brand owner, I wanna beg you
Please. Don't let the recent event stop you from trying to criticize your favorite brand. 80% innovation in my business happened only because of ur feedback. Name it a good or a bad one.
Your hesitation of criticism only slowing down progress.
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[We're Hiring Fast]
Sedikit update buat recruitment process di
@HmnsId
Re: FORMAT (Founders Office Recruitment & Marketing Accelerator Training)
Karena proses recruitmentnya tertunda libur lebaran. Saat ini HMNS masih mencari untuk beberapa posisi sebagai berikut.
▪️ Brand…
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@stafbiasa
@zenrs
@HmnsId
He is! Not saying otherwise. He deserves all the respect and our gratitude already for his performance.
Just hoping a little good news could give him more moral support for his next game 🎉
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After a long trip, gue sampai di Sulut.
Di sana gue jadi speaker yang paling excited. Acara mulai jam 1. Tapi jam 12 gue udah standby di ruangan speakernya.
Alhasil belum mulai briefing, tapi gue udah ngobrol2 duluan sama MC-nya.
Tentang apa?
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Kaget dong gue. Kirain di ruangan cuma
berdua sama MCnya. Ternyata guest lain
udah pada duduk di belakang dengerin gue ngobrol kenceng sama MCnya.
Terus. Tambah kagetnya lagi..
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Also we're looking for more players to have funnn on
@fullballid
.
Gue nantang kalian yang atletis dan jago nih. Kita dapet banyak panggilan buat city & world tour. Tapi gue ga sejago itu. Jadi ga keren. 😭
Ayo pada ikutan ya!
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Ramainya :')
I'm humbled & touched by all the excitements. Gak ingin promosi apa2. Cuma bersyukur karena HMNS bisa ada & bertumbuh sampai sekarang karena kalian
I will not take it for granted & will do my very best
Mengharumkan Nusantara literally & figuratively 🇮🇩
Love y'all
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Angin (bukan udara ya. Angin adalah fluida) di bawah sayap, itu yang memberikan lift force untuk object bisa terbang.
This is why it's genius. Kebanyakan penulis yang mungkin nulisnya akan menganalogikan pasangan kaya sayap kiri untuk dia si sayap kanan..
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Hai
@DitjenPajakRI
. Terima kasih awardnya!
Cuma mau tanya nih, di kantor DJP udah pada pakai HMNS belum? ;)
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Hi twitter!
I'm looking for another HMNS super team.
Join us in this very exciting journey in the role of:
-Marketing Campaign Officer
-Customer Relation Officer
If you are a passionate learner and want to make real impact. You are challenged to join the HMNS team 🖤
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So twitter. Please help me help him
Kalo lagi di sekitaran rasuna epicentrum dan ngeliat mas2 lagi keliling2 nawarin brosur
It's just my brother trying his best.
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Bahagia itu saat bisa saling percaya dengan pasangan & bisa menikmati waktu sendiri, lepas dari rasa insecure.
Dude tbh if you can't have any more patience than one bloody minute without your partner telling you how they are, you're officially fucked up.
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Adalah produk yang dari awal kita kategorikan sebagai produk international HMNS.
Apa bedanya? Tentu effortnya. Kita bener2 muter otak, banting tulang untuk mencari sesuatu yang gak ada & gak berani diciptakan oleh brand international lain. Supaya kita punya trademark-nya.
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apakah lalu HMNS tidak dikurasi dan punya modal aja? Hehe. Ya ngga. Berapa kali kita dapet jawaban
“produk kamu terlalu biasa, belum ada uniqueness-nya kalau mau dibawa ke Paris Fashion Week”
Cuma ya kita berusaha terus sampai akhirnya project ambar janma ini terealisasi..
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"Ah. Kuliah paling kepake 10-20% doang pas lo udah kerja"
Pas kuliah. Ada yang pernah denger kalimat gini gak dari senior yang udah kerja?
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Or... don't start a business if your business process can be 'sabotaged' just because an employee doesn't make it to work
Waduh waduh berlebihan sekali ya Pak. Badan seger tapi psikologis ga sehat itu udah sakit lho.
Jalan ke kantor naik motor dgn kondisi kyk gitu juga ga baik. Yg ada bisa nabrak.
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I have a huge faith in them. CEO-nya yang tengah yang kecil pakai hijab hitam, namanya Nurist.
Gak keliatan kan? But she was one of the smartest person I've met.
Tim-nya ada product manager Tokopedia sampai ex ketua BEM UGM.
Nama startup-nya? DNVB .id
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A friendly reminder
If you have a dream, go tell your friend.
Tell your family. Hell. Tell the world about it
Hiding your dream so people won't steal it
might seem logical but it's ultimately counter productive
You'll be surprised how many will end up helping you to get there
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Tadinya gapapa banget loh. Gue sih fine2 aja dan malah flattered kalo emang hasil karya kita bisa inspiring to some extent
Tapi tadi pagi jadi kepo, terus buka ig nya. Eh baca yang ini
sedih sih masa belum tau sama sekali :(
yaudah salam kenal aja deh dari HMNS
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Being an entrepreneur is a lonely journey.
When people comes to you. It's mostly about business. They look up at you. Not as a friend, but as a partner, a leader, a role model, or a rival sometimes
If you took this path just like me,
Just remember that you are not alone. ❤
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Karina, perfumer Indonesia yang bekerja di MANE yang merupakan lulusan terbaik ISIPCA. Yang menemani proses R&D kita di HMNS selama 2 tahun.
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Adra melalui adraworld yang membuka jalan bagi kita untuk ke Paris Fashion Week. Karyanya yang membantu berani membantu membangun 22 rumah adat yang terbakar di Nggela (they raised more than 5 milyar rupiah untuk bantu teman2 di Nggela, Ende, Flores) mendapat rekognisi dari FD.
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Kalo kamu lagi isoman, atau ada anggota keluarga di rumah yang lagi covid
Gue ingin bagiin
@HomeofHumansid
HITC handwash ini for free
Reply tweet ini aja ya.. Nanti gue sambungin ke team home.
It's the least I can do ngedenger case yang makin serem
Stay safe everyone ❤️
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That's for today's story ☀️
Semangat buat yang sedang berjuang juga.
It's never going to be an easy journey. But let's hope it'll be worth it eventually
Cheers 🥂
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Waking up to this DM is one of the reason i keep doing what i'm doing. Congrats, Ririn. ❤️
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Sebelum masuk ke PFW lebih mendalam, gw akan mulai dari alasan utama HMNS berangkat ke Paris Fashion Week. Tujuan utama kita adalah satu. Mengenalkan parfum Indonesia di jantung perfumery dunia, Paris.
That’s it.
Tapi mengenalkan adalah proses pertama. Permulaan. A start.
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Before Eiger happened, this was my note for 2021
I believe that today's brands should adapt to connect their customers
We don't live in 90's anymore where brand could deliver one way message through billboards and national television
Today, it's all interaction & connection
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apa aja sih yang harus kira siapin?
Membuat standard parfum kita sesuai standar internasional dengan IFRA (international fragrance association), mendaftarkan Madrid Protocol trademark agar desain kita gak dicuri, dan tentu saja izin edar setiap negara.
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Can i just..
I'm so f-ing proud of myself right now
Satu hal yang buat gue bangga. Selain ngeliat brand sendiri berkembang, adalah ngeliat orang2 di dalamnya bisa bertumbuh bareng
and now here is she. Jihan.
September 2020 (intern) VS now (managing director of homeofhumans)
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6 days a week I work my ass off that our company could pay billions in taxes each year to pay your salary.
I just need my saturday to play Dota. is that too much to ask.
give a man a break
@kemkominfo
:(
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