We have some BIG💥news to share! #ringDNA is now @revenue_io, the leading #RevOps solution for real-time guidance. Learn more about our rebrand story here:

It’s time to turn bad sales engagement into great buyer experiences. It’s time for The only all-in-one revenue platform built for the moments that matter before, during, and after every sales engagement. Learn more at

So we think it’s time to change that. It’s time we empathize with the individuals who are asked to do extraordinary things. It’s time to rethink the way we think about sales. It’s time to transform the way we sell.

89% of customers say their sales interactions are worthless .2/3rd of reps are missing their numbers .Acquisition costs are skyrocketing. It’s no wonder sales reps have some of the worst mental health and morale among any profession. Sales is unbelievably hard.

Today’s sales model is broken. Reps need more guidance, they’re overwhelmed with technology, and when they do land a meeting, they’re not equipped to execute.

“It’s not a bad thing to embrace PLG, but most companies shouldn’t. I’d suggest a more sales-led – human-led — growth strategy for more complex products with an enterprise sales motion,” says Sylvain. Learn more about PLG and product-led sales on our podcast.

#4 Data, data, data: you need to understand usage patterns and be able to encourage more interactions within your product. #5 A simple product: easy to use with little complexity.

#1 A self-serve option: someone needs to be able to sign up, click around, and get value from your product on their own quickly. #2 A large addressable market: by user, not by company. #3 Simple pricing: that makes sense and is based on usage.

Product-led growth (PLG) is a huge buzzword right now. But is it right for you?. Sylvain Giuliani, Head of Growth and Operations at Census, has 5 things a business needs to be successful with PLG:.

Understand the challenges.Look at the value prop against the risk.Create a path forward. That way you’re modeling the behavior internally you want your sales team to execute externally. Don’t let fear get in the way of opportunity.

When it comes to AI, some companies are concerned about privacy and risk. If you have people at your organization who need convincing, approach it like a good sales person. Get all key stakeholders in a room.Have an open dialogue and address their hesitations.

Find a platform that’s contextual — that uses data and AI to understand the situation and provide guidance that leads to better results. Stop overcomplicating the best path towards real results.

And most of them have fallen very short on the ROI that sales reps and teams were promised. There are so many pieces to the tech stack today. How do you pull it all together and optimize the buyer journey?. Simplify.

Find a starting off point.Follow a proven program.Believe in the process. This applies to sales technology too. Quite frankly — it’s a challenge. We have access to SO many different sales and marketing technologies.

You need good direction and the right tools to make a big impact. It doesn’t matter if you want to improve your sales process, your relationships at home, or your athletic aspirations. You need to follow a program to deliver results and build confidence.

We have to put our customers front and center. We need to use all the data we have not to sell them more things, but to better serve them and retain them.

How they utilize your product.Support tickets they submit.Marketing content they engage with. And adjust sales convos accordingly. Take the information that exists within your different systems and align them to address customer needs and support them in every way possible.

You need to utilize the data you have to make sellers more successful. Find the ‘white space’ revenue — places where you have an opportunity to sell better. Data can help you understand your customers:.

Important conversations with prospects and customers. This is a rich, rich opportunity. Embrace the possibilities or risk being left behind.

Those who succeed will use artificial intelligence to augment human intelligence. Those people will use AI to replace daily, mundane tasks better handled by machines. They will free themselves up to have conversations that matter.