Remedi is a British fintech which ✅slashes medical tourism cross border payment costs by 60% ✅ triples clinic conversions ✅ grows their basket sizes by 21%! Here’s what you should know about this vertical payments platform: 🧵

On to December... more learnings, more velocity. Bye 👋

• 𝟳 𝗺𝗶𝗻𝘂𝘁𝗲𝘀: UK agency reports patients spend 7 minutes on our landing page indicating strong buying intent • 𝟭% 𝗳𝗿𝗼𝗺 𝗿𝗲𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Aesthetics clinic re-engaged 1,200 dead leads. Only 1% showed interest, proving our assumptions wrong.

Key Learnings • 𝟱𝟬% 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻: Region’s top player expects 2,000 more patients/year with Remedi - 88% of patients prefer BNPL • 𝟲𝟲% 𝗼𝗳 𝗹𝗲𝗮𝗱𝘀 𝗳𝗿𝗼𝗺 𝗕𝗡𝗣𝗟: Customer dental clinic group saw 66% of leads driven by BNPL

Market Growth • 𝗨𝗞 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝘂𝗻𝗱𝗲𝗿𝘄𝗮𝘆: Testing product-market fit with a friendly clinic in Manchester • 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Picked IVF and geriatrics to add into our medical procedures mix

Sales Funnel Optimization • Institutional pipeline was too slow: we cut deal cycles in half to 1.5 months • Clinic onboarding was dragging. Reduced launch-to-optimization time from 8 weeks to 3 with data-backed guidance

November Sales • Signed contracts with 2 of Turkey’s top 10 players, lifting our obtainable GMV from £5.9M to £45M • Secured 2 UK-based digital marketing agencies as dedicated B2C distributors with a potential to boost gross margins by 50%... yes, 50%

Data nerds, hi... 🙂✌️ From funnel velocity to market fit, November was about tightening execution and challenging assumptions. Here’s what we unlocked and what we learned - across sales, distribution, and patient behaviour.

Remedi has been named one of the "Top 10 Embedded Finance Startups to Watch in 2026" 💪🙂 Read the full story from StartUs Insights: https://t.co/qISVYJvLDn

10/ Join the Journey: Remedi is making medical tourism payments cheaper, faster, & affordable. When Remedi succeeds, clinics thrive, patients get the treatment they deserve now to pay later & Medical Tourism economy grows. Let’s build that future together! DM us to learn more.

9/ Investment Case: Remedi delivers on A16Z's thesis 'every company will be a fintech company', 1st mover in a niche where PMF is perfect, offering 6X Klarna's margins. Expert team is a moat itself - aiming to run Klarna's show (4k+ employees) with only 20 makes us a no brainer.

8/ The Tech: Remedi is the Tesla of fintech, built from scratch with autonomous driving in mind: fintech services managing their own lifecycles via AI agents & smartcontracts. While Klarna, is like Volkswagen, trying to retrofit new tech onto its clunky chassis built for diesel.

7/ The Future: Remedi is not just for medical tourism, this is our wedge into healthcare where embedded finance is most needed yet most lagging. Our platform can scale into any geography, enabling clinics tailor and offer financial services and products directly to patients.

6/ How We Win: 🎯Becoming a one-stop-shop for all financial services clinics need. 🎯Embedding BNPL at the top of the sales funnel to set Remedi as the new payment standard for patients - 0% interest vs rates that can hit 154%.

5/ The Vision: Remedi's Programmable Embedded Finance Platform turns clinics into fintech companies- offering embedded finance directly to patients. Remedi transforms the rusty sales funnel, and turns this $160B winner-takes-most niche into a closed-loop financial ecosystem. ♾

4/ Founder-Market Fit: Erdem Yağan (CEO) & Ege Erdoğan (CMO) have deep medical tourism expertise. Hazel Kalabalıkoğlu (CRO) built credit systems for tier1 banks, a KOL in credit industry. Soyer Ersoy (COO) is ex-SVP HSBC; Alpay Karagöz (CTO) 1 fintech exit, raised $7M with Erdem.

3/ Why Now? This market is booming with a 25% CAGR. BNPL demand is exploding - 20% of patients already ask for it, despite no current offerings or marketing. An interest-free BNPL loan will reshape the sales funnel. Mastercard’s interest in the niche confirms: timing is perfect!

2/ Remedi’s Fix: Remedi enables clinics to collect locally via a global-vIBAN, slashing fees. Remedi's PayLater is the 1st scalable Buy Now Pay Later solution in this 'affordability driven' niche, further lifting conversions and basket sizes without new marketing expenses.

1/ The Problem: Medical Tourism clinics lose 97% of patients at the checkout. Patients want to pay, until the payment page fails them! ❌52% cannot trust the alien payment link! ❌45% cannot afford to pay the full cost at once! Stuck at 3% conversions clinics are bleeding cash.

https://t.co/yCSojQ4mYY