relemind
@relemind
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bright digital relevance
Berlin, Germany
Joined November 2017
Tschüß #cookies und Berechtigtes Interesse. Mit der intelligenten Variante des Contextual Targeting erreichen Sie auch so Ihre Zielgruppen
Regulierung digitaler Werbung schafft #transparency und sichert #privacy. Kontextverständnis auf Basis von #ArtificialIntelligence liefert die notwendige Lösung
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8 Mio. US-$ Strafe gegen Google wg. GDPR/DSGVO-Verletzung in Schweden. "Insufficient fulfilment of data subjects rights". Privacy bleibt auch in Zeiten von Corona relevant. https://t.co/bYubSi9BjA
#gdpr #privacymatters #dataprotection
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We are a new member of the #IABTechLab. In the future, we will participate in the working groups that develop global standards for #Onlineadvertising in order to promote growth and trust in the digital media ecosystem. https://t.co/mSve3sNlXz
relemind.com
Ab sofort ist die relemind GmbH Mitglied im IAB Tech Lab. Dort wird relemind zukünftig in den Arbeitsgruppen mitwirken, die globale Standards für das Internet-Advertising erarbeiten, um Wachstum und...
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According to a recent study, Germany is lagging behind when it comes to #brandsafety. One in ten ads appears here in risky environments! However, this does not happen with #CognitiveTargeting! https://t.co/7nCQTnqSLS
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A new study regarding #BrandSafety: 38% have already played an ad on a malicious or insecure website. https://t.co/tsdZojDf5G
ibusiness.de
Eine aktuelle Studie von Sizmek hat das Ausmaß der Bedenken hinsichtlich Brand Safety unter Marketingverantwortlichen untersucht, wobei 38 Prozent bestätigten, bereits eine Anzeige auf einer schädli
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More quality in the online advertising market: We promise advertisers the control of their digital advertising in the right context. https://t.co/rl6BWG5284
horizont.net
Alles fing an mit einem Edeka-Werbemittel mit dem Claim "Nichts anbrennen lassen und heiße Preise gewinnen", das auf der Startseite von Bild.de die Nachricht "Athen brennt - 3 Tote" einrahmte.
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More efficient, #GDPR compliant advertising delivery thanks to cognitive targeting! Our new partner from Switzerland Goldbach Audience uses from now on our Smart Relevance Advertising #SRA. Find out more in our #blog. https://t.co/4t8LsGeEw1
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Oliver Gertz, MEDIACOM about measurable quality in #onlineadvertising. One element: #brandsafety
#Adtrader #adtrader2018
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Interesting talks and discussions at the #Adtrader conference! We‘ll talk about #contextual #targeting as the answer to #gdpr around half past 4.
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We're really excited. Tomorrow, our CEO @hmbeier & our CBDO Robert Wauer will be speaking at @AdtraderConf about #ContextualTargeting as the answer for #GDPR. Come and join us! https://t.co/5wsCWE0dTe
#adtrader
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This exciting project is the result of many years of intense work and visionary foresight with our friends @semconaGmbH The contextual targeting solution is now operated by our new joint venture @relemind BRIGHT DIGITAL RELEVANCE
Heiko Beier @MORESOPHY explains all about contextual ad targetting emphasising positive results and improvements & outlining prospects and next steps #LTI18
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From today the #GDPR of the #EU applies. With all the excitement, we should not forget that #Innovation and #Privacy are not opponents, as @katarinabarley made clear on #rp18. Prove for example our real-time interest targeting, which works completely without #user data.
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The end of the Wild West - or why GDPR is of no alternative. My keynote from last week's EIC Conference is now online. For more privacy and innovation: https://t.co/2DXB4UrBG8
lnkd.in
This link will take you to a page that’s not on LinkedIn
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There are alternative technologies available for effective #onlinemarketing. With the help of #cognitivecomputing and clever algorithms we are able to address the users real-time interest without even knowing him. #nocookies needed! #GDPR #EIC18
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What about #audiencetargeting if the expected 50% of users will opt-out for #usertracking? Is this a dead end or rather the start of a new world? @hmbeier at #EIC18
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So now, when people begin to understand what happened with their #digitalfootprint, 80% are likely to make use of their right to be forgotten. #GDPR #EIC18
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Did you know that #cookies were original invented just to make it more comfortable to fill out online forms? ... Today they are the base of a scalable #dataexchange and trade. #EIC18
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