Fraudsters are using AI to scale counterfeits, impersonation, and piracy like never before. How are you keeping up? In this short video, Red Points CEO @Lurquizu explains what this means for brands — and how leading companies are fighting back. ⚔️ AI against AI: It’s the only

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Most teams don’t realize this... How much efficiency they lose when their brand protection provider can’t adapt to them. Adam Leger, our Director of Solutions Consulting, highlights something we see all the time: brands underestimate the power of customization. Your brand has

Red Points has just been named 2025 Rising Star Technology Partner of the Year by AWS! 🏅 This award is a testament to our commitment to transforming brand protection through AI-powered technology. As fraud becomes more sophisticated, Red Points enables companies to scale their

🍁Happy Thanksgiving! 🍁 As we look back on the year, we’re grateful for every collaboration, every milestone, and every person who has supported our mission to make the Internet a safer place. To our clients, partners, investors, and teams, thank you for your trust, your

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There’s a moment every growing brand eventually hits. The point where the threats multiply faster than your team can respond. Where manual review turns into late nights, backlog, and frustration. Where you realize the problem isn’t going away, it’s accelerating. That’s where

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What happens when your most iconic designs start appearing on marketplaces you do not control? That is the challenge Graff faced as imitation jewelry began surfacing across Chinese e-commerce sites and social platforms. These listings did not just copy a look. They threatened

Brand protection used to be about catching listings. Today, it's about understanding networks. Daniel Shapiro just published a new Forbes Council article breaking down how fake sellers operate today. And the shift is big. They guide buyers from social videos to private

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This year we conducted the largest study on counterfeit shoppers in the US. We surveyed more than 2,000 people who bought fakes online, whether by accident or on purpose. We asked them where they found them, how they bought them, and why they made the choice. And the findings

Missing orders. Customers confused and frustrated. Fake websites multiplying overnight. A support team working around the clock right before Black Friday. That was Cotopaxi in 2021. Shoppers believed they had purchased from the brand, but their orders were never real. They had

Yesterday, our CEO, @Lurquizu, took part in a panel at VDS to discuss innovation and cybersecurity alongside Martin Paas, Head of SOC at Telia Estonia. We couldn't be prouder to announce that she was also honoured with the Professionalism Award by the EVAP Association, a

AI is changing how we work... And how counterfeiters cheat. In a recent conversation with Dr. Jay Kennedy, Daniel Shapiro discussed how AI is reshaping brand protection. On one side, it helps predict risks and spot patterns we’d miss on our own. On the other, it gives bad

🚨 AI Summit Barcelona is happening now! Catch our Chief Product Officer, Danae Vara Borrell, on a panel with Muhammad Bilal and René Brandel, exploring the latest in AI risks and cybersecurity. Danae brings decades of experience driving impactful SaaS innovation and tech

Discounts don’t scream danger anymore. Data from Red Points shows most fake listings now offer 31–38% off, just enough to seem real. Add professional design, authentic-looking photos, and “secure” payment badges, and 30% of buyers get fooled. Fraudsters are getting smarter.

Do you advertise your brand on Facebook or Instagram? Here’s some news you need to know. Meta has rolled out crucial updates to its Brand Rights Protection tool, and if you’re using these platforms to promote your brand, this is a game-changer. 🚨 Why it matters: Fraudulent ads

Ever wondered how shoppers find fake websites in 2025? From fake websites ranking high on search engines to polished social media profiles, scammers are getting smarter every day. Your customers might think they’re interacting with your brand, only to realize they’ve been

Some eye-opening findings from our latest annual report, shared by Daniel Shapiro in his recent @AAFA webinar: Imagine this: A shopper clicks on a deal that seems too good to pass up. The site feels legitimate. The product photos look authentic. A few days later, they’re either

Where are fashion buyers actually finding counterfeits in 2025? What made fake listings look real? We’re unpacking the latest fake shopper data today, plus a live Q&A to answer all your questions. 📅 TODAY | 12pm ET / 6pm CET ⏳ Don’t miss your window to join: