In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success. The legal industry has witnessed significant...

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they...

Ever notice how some law firms seem to effortlessly maintain a constant stream of compelling content, always showing up in the right places at the right times? Spoiler alert: It’s not magic, and...

Lead scoring is a powerful tool for law firms looking to prioritize their marketing efforts and focus on the most promising leads. To create an effective lead scoring model, it’s crucial to...

The uncomfortable truth about most law firm websites? They’re digital brochures masquerading as business development tools. While your competitors showcase their office views and partner...

The difference between a thriving practice and one that merely survives often comes down to a single factor: knowing exactly who you serve and how to effectively reach them at the right time with...

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy.

Let’s face it: in today’s market, being an excellent lawyer isn’t enough. Your clients aren’t just seeking legal acumen – they’re craving an experience that makes them feel understood, valued,...

Remember 2010? The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their attorney bios and practice areas listed. Fast forward to...

Marketing and BD teams sit at the intersection of client expectations and firm delivery – and the stakes have never been higher. According to BTI Consulting’s 2024 Client Service A-Team Report,...

Maybe your site feels like it’s stuck in a time warp, with a design that screams “2018 called and wants its hero image back.” Or perhaps you’ve noticed potential clients bouncing faster than you...

Let’s face it: at this point, we all know a strong online presence is essential for law firms to attract and engage clients. Potential clients often begin their search for legal services online...

Implementing a lead scoring model in a law firm can significantly enhance marketing and business development efforts. However, attorneys often have valid concerns and objections to adopting new...

It should go without saying that understanding your client’s experience with your firm is critical to understanding how to continue impressing this client as well as future clients. (Or to...

For law firms, a well-functioning website is crucial for attracting new clients, retaining existing ones, and growing the business. However, the platform you use to manage your website—your...

Call me Captain Obvious, but understanding your clients is critical to building a successful practice. (Yes, I know … “Thank you, Captain Obvious!!”) Two powerful tools that help...

You’ve put in the time, effort, and resources, but your marketing still isn’t delivering the results you expected. Sound familiar? Don’t worry—you’re not alone. Before you start overhauling...

April 9, 2024 | Blog If you’ve got content collecting dust on a digital shelf somewhere in your downloads folder – this article is for you. And if you only have one article you wrote three years...

As technology continually reshapes…everything…law firms are under mounting pressure to adapt. This adaptation is not only necessitated by advancements in technology like A.I., but also by an...

Hey, podcast listeners. Welcome back to LISI’s, All the Things podcast. I’m your host this week, Robyn Addis, chief operating officer and chief marketing and business development officer at LISI....