If people need context to understand your post you’ve already lost them.

Day 1: no one watches. Day 30: they notice. Day 300: they trust. Your brand doesn’t blow up ... it compounds. Be consist when you think no one is watching. (they are) Every post stacks... trust me!

Every piece of content you post is proof of work. The goal isn’t perfection. It’s track record. You don’t need to tell people you’re good ... show them. Post your process. That’s your credibility.

Repurposing isn’t lazy. It’s respect for your best thinking.

If people need context to understand your post you’ve already lost them. Clarity wins the scroll war.

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growth.

I’ve been convinced to bring the gems to Substack. https://t.co/F8ZZYjCyWD

Hiring the right people will dramatically change your business. What worried me 3 months ago is now not even a thought in my mind.

You should be blindly liking your homies content. Especially if they’re creators

If you’re not resurfacing your best work every quarter, you’re relying on ideas instead of systems.

A personal brand isn’t content. It’s an asset. Your brand should compound like an investment portfolio.

Business creators .... your job isn’t to look smart. It’s to make your audience successful.

Building a personal brand = compounding interest. The earlier you start, the more your future self cashes in.

Optimize for saves, not likes. A like is easy. Double tap, keep scrolling. A save? That means your content is useful enough to revisit. When you aim for saves, you still get the likes plus more comments and shares.

The days of “heads down, good work gets noticed” are over. If you don’t market yourself, who will? Silence isn’t humility. It’s a missed opportunity.

You don’t need to post daily. You do need to be intentional about visibility.

If you don’t market yourself, who will?

Trying to be creative on demand is like trying to fall asleep faster by thinking about sleep.