Provi is happy to announce our partnership with Hospitality Tennessee. HospitalityTN represents the interests of Tennessee’s lodging, dining and tourism establishments and the related businesses involved in the hospitality & tourism industry.

Although traditional regions have taken millennia to perfect their wine-making, smaller areas are experiencing rapid growth within the industry and culture. Today we’re spotlighting some of the areas with a renewed or emerging focus in the wine trade.

Introducing Oct's new featured product releases courtesy of Beverage Media Group's latest print edition. Featuring a 29-year-old Jamaican Rum from Appleton Estate, a new elderflower rose gin from Empress 1908, & RumChata's limited edition pumpkin spice.

Earlier this year, Provi and SevenFifty Daily polled more than 1,800 trade professionals across the beverage alcohol industry. The survey covers topics such as salary across industry tiers, career and pay satisfaction and prospects for future growth.

Since the middle ages, gin has been one the most transformative distilled spirit products globally. Let’s look at how the gin category is trending today to get a sense of where things are headed.

A report from SevenFifty Daily shows the global gin market is expected to grow 4.6% over the next 5 years. Gin’s use in cocktails is thought to be among the leading factors increasing its demand. To celebrate this spirit let’s look at the cocktails that have made gin so beloved

What do you know about the Martini? Sure, it’s a classic cocktail that can be made with gin or vodka; served up or on the rocks; bone-dry or wet; briny or dirty as a swamp. But where did it come from and why does it seem to be more popular than ever?

This Sat is the beginning of fall. That means it's time to swap those summertime menus for fall flavors. Our guide to building a better cocktail menu will help bars navigate seasonal menu flips and optimize them for profitability. Download the guide here:

In 2007, a resolution was passed by the U.S. Senate, declaring Sept as National Bourbon Heritage Month. The bill asked that anyone who appreciates Bourbon and its heritage, openly celebrate it responsibly. Read the latest article on Bourbon Heritage Month:

In 2007, a resolution was passed declaring Sept as National Bourbon Heritage Month. As America’s native spirit, Bourbon whiskey is celebrated by enthusiasts for its rich history and cultural impact. Let’s look back at last year’s data to emphasize how Bourbon may trend this Sept

BMG's storied print publication fosters a deeply connected trade community, reaching retail and bar and restaurant buyers across the nation. To bring them online, here are the latest featured product releases for on- and off-premise buyers to know about.

Sparkling wines continue to rise in popularity due to their versatility, & celebratory nature. Here’s how consumer demand for this growing segment influenced on- and off-premise B2B buying behavior in Provi’s marketplace in the first half of 2023.

A training manual acts as a North Star reference for a bar’s company policies, mission statement, safety guidelines, house drink recipes, & more. This guide provides the essential elements that make up a bar training manual and can act as a template

Canned wine's growth is reflective of consumers' desire for convenience and affordability without sacrificing quality. Here’s how consumer demand for this growing segment influenced on- and off-premise B2B buying behavior in Provi’s marketplace.

For both on- and off-premise businesses, it’s essential to capitalize on the increase in foot traffic over Labor Day weekend. Operators must lean into their marketing channels to build awareness of any holiday-related specials or events going on.

Boxed wines are gaining recognition as a convenient, cost-effective, and sustainable packaging option for high-quality wines. Here’s how consumer demand for this growing segment influenced on- and off-premise B2B buying behavior in Provi’s marketplace.

Wineries are adopting sustainable practices to reduce their environmental footprint. Here’s how growing consumer demand for sustainable wine influenced on- and off-premise B2B buying behavior in Provi’s marketplace in the first half of 2023.

Labor Day is summer’s last hurrah before the fall season. For the bar and restaurant industry, it’s the anticipated “hard start” for the busy season. It also marks the beginning of seasonal menus and products. Ensure you're ready for the long weekend and stock up with Provi.

Having some kind of seasonal menu is basically a requirement in today’s food & beverage landscape. But once you’ve made your seasonal menu, how do you get the word out? Today, we’re going to walk you through how to successfully marketing your seasonal menu

Consumers are increasingly seeking wines made from organic and biodynamically grown grapes, reflecting a growing interest in sustainable and natural winemaking practices. Here’s how consumer demand influenced on- and off-premise B2B buying behavior in Provi’s marketplace.