LinkedIn can do so much more for you than most SaaS CEOs realize. Want the secret sauce? Our free ebook is packed with tips on how to use LinkedIn as a CEO to make a greater impact. Download your copy now at

Hiring a ghostwriter should make your life easier. But it doesn't always. You've probably had writers before who didn't work out. Who couldn't capture your voice. I've got just the tips on how to find a good one and assess if they can deliver.

I'd like to share our latest list of executives with an excellent presence on LinkedIn: Chief Information Security Officers. When we first compiled this list, few CISOs were active on LinkedIn. That has changed!. Check out the new list here:.🔗

Actually, we'll help you find the right words. And if you need ideas for your posts, we'll bring those too.

I love the Exit Engine podcast - I've been binging it as I drive this summer - and it was a real treat to join Jo Stapleton @JLion and John Canniffe as their guest!. We talked about how LinkedIn can shape your exit strategy. Hope you enjoy it!. 🎧

A little humor done well can go a long way on LinkedIn. It makes you more approachable and it shows your personality in a way polished profiles often don’t. Here's how to show your lighter side: .

Your title says CEO but what are you actually leading?. The Experience section is where people look for answers. Here's how to make it clear: .

The more senior you are in an organization, the more people want to understand you. You don't have to provide information they can't find anywhere else or something that is earthshakingly new. Just share your perspective - let them see how you think.

If you’re leading a company today, your presence on LinkedIn isn’t optional. It’s where your employees, customers, partners, and investors go to get a sense of who you are. But showing up well takes careful, strategic planning like this: .

Most CEOs don’t give their LinkedIn headline much thought. It’s usually just a title and a company name. But that small line of text does more work than you think. If it’s been a while since you looked at yours, this is a good place to start: .

You don't need to go viral on LinkedIn to have an impact! Just focus on speaking to the people you care about, and give them valuable information.

Have you read Simon Sinek's book Leaders Eat Last? The best leaders put their team's needs before their own. They create a space where everyone feels safe, and trusted to contribute their best.

It's kind of like ghostwriting - when we do our job well, it sounds exactly like you.

Want to be more strategic and intentional about how you use LinkedIn?. Here are some simple steps you can take to get started.

A lot of execs treat LinkedIn like a box to check. Post when there’s news. Reshare corporate updates. Stay visible, not necessarily influential. But if your goal is real leadership, visibility isn’t enough. You need strategy.

We just published our 2025 list of Excellent CFO LinkedIn Profiles. It’s a look at what great executive presence can look like in a finance role and why it matters. Explore the full list here 👇.

They’re not posting constantly but when they do, it’s intentional. The focus:.✅ Strategy.✅ Leadership.✅ Credibility.

The best CFOs aren’t just operators. They’re communicators. They use LinkedIn to:.✅ Build trust with investors.✅ Attract and retain talent.✅ Support the broader company narrative.

CFOs are changing how they show up on LinkedIn. We reviewed hundreds of profiles and a new pattern is emerging. 🧵

We outlined the 6 biggest risks executives face when posting and how to manage them well from a leadership and reputation standpoint. If you’ve been holding back because you’re not sure how to show up, start here:.