At a time when subscriptions markets are changing very fast, its worth acknowledging just how well the AFL - Australian Football League has managed its season ticket products over the years. Some comments from me here, putting context around some seemingly weird tactics clubs use

With Breaking now in the Paris Olympics, can this now take its rightful place amongst the greatest sporting films of all time? #electricboogaloogold

Dreading footy season? Having very wide distribution brings many benefits, but your product becomes hard to avoid. In categories like pro sports, this can lead to active "anti-brand communities" forming. @HunterFujak and I explain: https://t.co/0H5mx4XdGA via @ConversationEDU

We often think of sport consumers as intensely passionate, but most are not. Our new paper looks at the different types of light users of sport (non-fans) and how to appeal to them to grow your brand. Free access: @DrJRetail @ThiloKunkel https://t.co/zcRIsWjPet

Of course rankings don't matter - except when you're crushing them!

Many of my contacts will know Simon Pervan - and know what a fantastic appointment this is for RMIT. Simon will head up our graduate school, which includes the law school starting immediately.

Great to have Emma Sherry join us at RMIT!

We are hiring a Lecturer in Finance to replace a colleague who’s off to work in industry. A chance for you to join a strong team of researchers/educators with excellent prospects of rapid career advancement. Reach out for a conversation if this appeals.

I’m gratified to be joining the SMAANZ board - it’s a community I’ve benefited from greatly over the years.

An exploration of management perspectives on wellbeing outcomes in the aquatic and recreation industry https://t.co/rL4Lk09O3F By @ianoboyle11, Heckel, @AJKarg, @R_Eime, & @prof_hmcd @ANZALSonline @UniversitySA @SwinburneOnline @victoriauninews @RMIT

#smaanz2022 smashed it! Well done to the team behind the conference, led by co-chairs @emmaesherry and @AJKarg. I’ve joined the @SMAANZBoard for the next 2 years and looking forward to supporting new President @DrAJThompson

Use the code BOA30 to get 30% off our new book, and read about why the practice of discounting new products is stupid: https://t.co/Q9ipxvOY5n

SCBV2 is ‘out’ August 2nd, but available for preorder now if you’re champing.

One of the highlights of our year - the RMIT Q Group Finance Symposium brings together industry and academic leaders. Focused this time on sustainability issues in Finance. This year with the bonus of in-person networking.

La Trobe University (Melbourne, Aust) is looking to appoint a Professor of Sport Management: https://t.co/X4W9kM5jeX #sportmanagment #easm #nassm

Pressed for time/space? This one question can shed a great deal of light on sport consumers: “When I think about (team/league) I consider myself a …,” with a seven-point scale ranging from casual observer [1] to hard-core fanatic [7]" New paper out now, DM for a copy.

Unification fight, in Melbourne, featuring an Aussie. Doesn’t get better. #kambososhaney

New Paper "Customer Engagement in Sport: An Updated Review and Research Agenda" out now. https://t.co/mx0JUqwzht. Or DM me for a copy @JodieConduit1 @rbiscaia1 @Masa__Yoshida @Jason_Doyle1

New published paper in Applied Economics on predicting individual sport event attendance with machine learning - authored with @jdknguyen and @prof_hmcd - 50 copies available here or get in touch:

SCBv2 coming May 2022 (barring major global crisis).