Priyanka Khanadali
@priyankaonchain
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Growth & Marketing // Prev @Powerloom @Covalent_HQ // Gitcoin @KERNEL0x Fellow š±, @Safaryclub certifiedš¦, @shefiorg 14 scholar
Joined August 2013
Officially @Safaryclub Certified Even after 10+ years in marketing and around 6 years in web3, this felt like hitting refresh on my fundamentals. Touched up on funnels, discovered new tools, and learned directly from some of the best CMOs in crypto, like @sugabera (Berachain)
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Awareness ā Engagement ā Trust ā Advocacy Most campaigns stop there, but the smart ones turn it into a loop Take @Monadās airdrop Awareness: community building & hype Engagement: claim experience Trust: rewarding community + onchain value creators Advocacy: viral UGC through
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Gm Kicking off the new week with high energy and good vibes!
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Most projects treat GTM like a one-day event ie.,launch day Thatās why they flop Real GTM isnāt an event. Itās a process thatās layered, iterative, and built with the community, not after it
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Excited to be a part of the @Safaryclub Ambassador Program! Thanks @mogenetEth and @jkey_eth for the onboarding call Iāll be sharing more about the platform If youāre curious about Safary or have questions, feel free to reach out! Stay tuned š
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team-led marketing content framework ā capture updates (meetings, dev notes) ā turn them into stories ā let team share from their POV ā amplify from brand handle ā engage + repeat one update = multiple voices = trust building
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Gm Stay curious Stay consistent Thatās how compounding really works
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Monad went live with their claim page, and hereās what stood out: - @monad community, of course, got the highest allocation - Onchain value creators were rewarded, a smart way to include users who create value and not just belong to a community - They included the broader crypto
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Gm Back to the grind after a short Diwali break Markets look rough, but vibes are high WAGMI
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Real growth isnāt hype Itās the quiet kind that doesnāt make dashboards go crazy The one where users come back without rewards or retweets Thatās good marketing and product-market fit.
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Due to current market conditions I declare myself broke
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Twitterās new algo is wild lately - Some days, a simple gm post performs better than deep content - Sometimes, great posts barely move - Engagement spikes randomly - And Iām seeing posts on my TL even after 2ā3 days What patterns have you guys noticed?
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Marketing gets attention PMF earns retention Real growth happens when both work together users show up and stay without incentives
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Gm Almost the weekend, but still plenty of time to make today count Show up, build and learn Consistency compounds quietly
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Good marketing isnāt about making noise Itās about creating signals your audience can actually follow Consistent > Loud
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dear alogorithm please show this post to everyone interested in crypto marketing thank you
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Gm! You donāt need to do everything this Monday Just one thing that moves the needle One step at a time
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