PriceBeam
@pricebeam
Followers
255
Following
440
Media
639
Statuses
1K
Answer a few basic questions about your product or service, and in 7 days you'll know your customer's willingness to pay. We make it that simple.
Global
Joined April 2016
2025 in Pricing: Willingness-to-Pay Went Mainstream, Tariffs Mattered Again, and Testing Beat Guesswork https://t.co/wW8IX9KeLq
blog.pricebeam.com
A practical recap of 2025 pricing lessons, from Willingness-to-Pay as a working signal to simulation, tariffs, and portfolio structure, with clear takeaways for 2026.
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Pricing Clarity in a Noisy Year: Four Moves Leaders Can Make in the Next 6 to 12 Months https://t.co/ZzHzD23oHK
blog.pricebeam.com
Four strategic pricing moves to focus on in the next 6–12 months, based on key takeaways from PPS Las Vegas and current market dynamics.
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10 Questions RGM and Pricing Teams Should Plan for When Facing Tariff Pressure https://t.co/EXfTdlrfWw
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Tariff Pressures and Pricing Precision: How Market Research Guides Smarter Strategies https://t.co/w1KoEy0nVu
blog.pricebeam.com
Discover how market research supports smarter pricing strategies during tariff pressures, through testing, segmentation, and clear customer insight.
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What Tariffs Mean for Your Pricing in a Tariff-Driven Economy https://t.co/nDjRspuf5V
blog.pricebeam.com
Discover how tariffs impact pricing, demand, and market dynamics. In this article we share key strategies to optimize pricing, manage costs, and stay competitive in a tariff-driven economy.
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Willingness to Pay Drift: The Hidden Risk in Your Pricing Strategy https://t.co/8sxlGQvg9I
blog.pricebeam.com
Ignoring Willingness-to-Pay (WtP) Drift can quietly derail pricing strategies and erode brand value. This article explores why failing to track changes in consumer WtP leads to missed revenue, failed...
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The Role of Price Pack Architecture (PPA) in Competitive Marketplaces - Discover how Price Pack Architecture (PPA) helps consumer goods companies stay competitive by aligning product sizes, formats, and prices with evolving shopper... https://t.co/kPyc0qOCzO
blog.pricebeam.com
Discover how Price Pack Architecture (PPA) helps consumer goods companies stay competitive by aligning product sizes, formats, and prices with evolving shopper needs and market dynamics.
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Sustainability Premiums: Can You Really Charge More for Green Products in 2025? - Explore how businesses can effectively charge premiums for sustainable products by understanding consumer willingness-to-pay and market segmentation. https://t.co/exkZ5Z7Zh2
blog.pricebeam.com
Explore how businesses can effectively charge premiums for sustainable products by understanding consumer willingness-to-pay and market segmentation.
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Original vs. Copies: How Value Perception Drives Willingness-to-Pay - Discover how authenticity influences consumer willingness-to-pay and why originals command higher prices than copies in today’s market. https://t.co/eOOF5tdcTs
blog.pricebeam.com
Discover how authenticity influences consumer willingness-to-pay and why originals command higher prices than copies in today’s market.
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Original vs. Copies - In this pricing memoir, Helio Aisen shares his experiences to highlight how value perception and exclusivity shape willingness-to-pay. From concert tickets to collectible jerseys, his reflections reveal valuable insig... https://t.co/QrmsmJbiXE
blog.pricebeam.com
In this pricing memoir, Helio Aisen shares his experiences to highlight how value perception and exclusivity shape willingness-to-pay. From concert tickets to collectible jerseys, his reflections...
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Staying on top of Consumer Willingness-to-Pay: Pricing Power Tracking - Pricing Power is when your brand is valuable enough in the eyes of customers or consumers that it can sustain a price increase. Measure it continuously. https://t.co/W2vRgb1QEU
blog.pricebeam.com
Pricing Power is when your brand is valuable enough in the eyes of customers or consumers that it can sustain a price increase. Measure it continuously.
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This article explores 10 practical ways to gather, interpret, and apply WTP data to optimize pricing, enhance market fit, and maximize profitability. https://t.co/QGq1PhzMIL
blog.pricebeam.com
Learn how to leverage Willingness-to-Pay insights to develop successful products and services. This article explores 10 practical ways to gather, interpret, and apply WTP data to optimize pricing,...
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Stop Guessing, Start Testing with Test-Driven Price Optimization (TDPO) - Discover how Test-Driven Price Optimization (TDPO) helps businesses set the right price with confidence. https://t.co/6fnOos2R3B
blog.pricebeam.com
Discover how Test-Driven Price Optimization (TDPO) helps businesses set the right price with confidence. Pricing doesn’t have to be a gamble, with TDPO you can test different price points in a...
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Book Review - Pricing Decoded - Book review: Discover Pricing Decoded, a book that explores real-world pricing strategies, AI-driven models, and subscription-based pricing trends. https://t.co/byAmRibMug
blog.pricebeam.com
Book review: Discover Pricing Decoded, a book that explores real-world pricing strategies, AI-driven models, and subscription-based pricing trends. Learn how top companies optimize pricing to stay...
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This Thursday, we’re hosting a #webinar on tariffs. A topic that goes beyond taxes. Are businesses ready for the challenges tariffs bring? In this session, we’ll share practical strategies for businesses to adapt to tariff-driven shifts. Register here 👉 https://t.co/UecNCBOivK
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💲Value-based pricing is a must—but how do you effectively quantify and capture customer value? Stephan Liozu’s Dollarizing Differentiation Value is a practical guide that answers this question with adaptable strategies, real-world example... https://t.co/N7ua113cSK
blog.pricebeam.com
Book review: Dollarizing Differentiation Value, transforms value-based pricing with practical strategies, real-world examples, and actionable insights for business success.
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Ultimate List of Great Books on Pricing 2024 - Some of the 2024 greatest books in pricing, pricing strategy, and pricing optimization. Learn from leading experts. Links to buy on amazon. https://t.co/y0HoPcjakM
blog.pricebeam.com
Some of the 2024 greatest books in pricing, pricing strategy, and pricing optimization. Learn from leading experts. Links to buy on amazon.
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Impact of Tariffs on Prices and Consumer Willingness-to-Pay - In this article we look at how tariffs impact trade, prices, and consumer behavior, influencing Willingness-to-Pay and creating complex economic ripple effects. https://t.co/k1Hfg4pVWn
blog.pricebeam.com
In this article we look at how tariffs impact trade, prices, and consumer behavior, influencing Willingness-to-Pay and creating complex economic ripple effects.
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Book Review - Banned Business Books. Volume 1: Pricing - Book Review: Banned Business Books, Volume 1 Pricing provides the knowledge and inspiration to create an unparalleled pricing practice in any organization. https://t.co/Ph88Oo6taX
blog.pricebeam.com
Book Review: Banned Business Books, Volume 1 Pricing provides the knowledge and inspiration to create an unparalleled pricing practice in any organization.
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