Google: "Our PMax AI is smarter than you could possibly imagine." PMax performance if you change your ROAS target from a 450% to a 445%:

🏆 2025 Clockscars 🏆 ⭐Best Shopping Follow⭐ And the Clockscar goes to… 🥁 Congratulations to our winner! 👏 @PPCKirk 🎬 Watch the full show to see all of this year’s Clockscars winners: https://t.co/U10YiG6wni

(by extremely short, I mean, we flew in Monday night 12am and left Wednesday 5p! 2 days of travel, 1.5 days in the city. Super fortunate to have no delays. Yes, I skated Rockefeller center rink which was so cool for a kid who grew up skating neighborhood rinks in MN/WI :) )

Had an absolutely epic, extremely short, trip to NYC (Manhattan) to do touristy Christmas things and check off one of my wife's bucket list items: see Hamilton on Broadway. I love visiting that city so much cause it is SO different than Montana in every, beautifully chaotic way!

🚨 24 days until WA begins collecting tax on digital ads for WA based businesses🚨 I haven't heard rumblings on the new WA tax in awhile, but it sounds like everything is still cruising forward (to begin 1/1/26) based on this email we just received for a client in WA.

The BigCommerce real-time tracker UX is reason enough to switch to Shopify... IYKYK 😆

BFCM Marketing alert: if you are sending out emails with big BFCM sales images on them make 👏 sure 👏 you👏 put👏 a👏 clickable👏 link👏 on👏 the👏 image.

So, heads-up, with the FTC also looking more closely at reviews, it's highly recommended that the manner in which you gather, AND DISPLAY, reviews should be re-evaluated for your brand's safety!

Something to be aware of, is that Google requires you to disclose whether you incentivize reviews (lined up to the individual reviews you incentivised!) and I would expect that failure to do so will eventually wind up as disapprovals or account suspensions.

(1) normal seasonal behavior (people just aren't usually switching up providers in November) OR (2) that I screwed up our leads by changing up my form ;) Was just curious if you would mind voting in this poll to help me determine that?

Fellow digital marketing agency mgmt peeps (anyone who can speak to the sales side of your agency!), I recently changed up my site form and can't figure out if a slow-down in contacts for us over the last two weeks is:

Vote for here for top PPCers: https://t.co/b4YWcQZfOJ #ecommerce #ppc #googleads

This will be my 10th year on the Top 25 PPCer list (previously with HeroConf), and truly it feels an honor to be on it each year, if you've ever been helped my one of my articles, books, podcasts, conference sessions, videos, or posts... please toss me a vote (link next post):

Happy Sunday! This is your reminder to make sure you are a beacon of light and hope to the world this week, by snapping a pic of someone random doing a totally normal thing and then publicly shaming their parenting for it 😘

Webinar happening right now! Come give it a listen to end or start your day (based on your timezone 😄) https://t.co/j4CLPn2ogQ

- this means ad revenue models based on clicks mean less money. VCs and platforms don't like less money - the only path forward I see is a world where LLM ads shift to a CPM model ( my broader thoughts on LI here: https://t.co/QtzPBhnsIk) 3/3

- the big money is in scaling your LLM to be usable by the entire world - the only thing left to actually scale to what VCs and shareholders want is ad dollars - clicks out of LLMs are decreasing 2/3

My current take on LLM monetization: - LLMs are expensive and losing money - LLM usage Memberships isn't scaleable as a business model like search was (access to billions of people of all income levels around the world) 1/3

Great conversation with @PPCKirk on my podcast episode dropped today. If Google Shopping is an area of interest this is a great conversation to listen in to. Catch the full episode, along with show notes, transcript and resources discussed at https://t.co/5ICz23ZpdD

Are you even a Midwestern kid if you’re not listening to Lightfoot’s Wreck of the Edmund Fitzgerald this morning?

Every time I've had a post get some level of exposure on Threads, it has turned into a dumpster fire in the comments. Gosh, that truly is the worst timeline. Me running safely back to my Twitter/X people...