Happy new month.

Every new month feels like a fresh book. Another chance to restart if you have somehow fallen behind on your journey to reaching your goals. Wishing you a new month of clarity, small wins, and big breakthroughs. #HappyNewMonth #positiveequator

📌 Here is the thought process: I have already arrived at the party and been counted as an attendee, yet I am not receiving the treats. What can I do to reach the front where treats abound? Optimize position. #contentmarketing #searchengine #googlesearchconsole #SEO

✔️ Observe and assess. In some cases, immediate action may not be necessary. ✔️ Of course, optimize for AIO and other SERP features. ✔️ Reinforce your page with link-building

✔️ Improve your meta description. There are instances where search engines may not use your meta descriptions, but if you write in what I choose to call blocks of knowledge, you should be covered.

✔️ Identify the specific keywords involved and improve their optimization. ✔️ Adjust the page title to reflect the content better and place keyword triggers strategically.

Situations such as this present opportunities for improvement (often with minimal strategic effort).

📌 What to do? Firstly, research to uncover the reasons for the disparity in impressions and clicks. If the issue pertains to your SERP position and optimization, address it as you would striking distance keywords.

Other reasons include poorly optimized titles, meta descriptions, etc.

📌 Previously, we targeted positions 1-3, which generated high clicks. However, with #AIO and new SERP features diverting attention, securing the top three positions is no longer enough to achieve clicks that align with impressions. Then, there is your page not in 1-3.

This often indicates that your page is ranking for searches but is not positioned adequately to get clicks, often due to a number of reasons.

🤔 At times, GSC data reveals a discrepancy between your page’s impressions and clicks—the impressions are through the roof, yet the clicks are, shall we say, just not forthcoming.

Of all the insights #GSC provides, one stands out as critical to improving SERP CTR. I’ll explain. Spoiler alert: You will only grasp it when you interpret your data correctly.

📌 The goal is to use contextual links to credible pages strategically. Which questions do you ask while implementing internal links? #internallinking #SEO #contentmarketing

✔️ Am I placing links in the right locations? When creating a new page, I diversify link placement to avoid overwhelming my readers with too many links in a specific section. Updating a page? Use GA 4 heat maps to identify high-engagement areas for strategic link placement.

✔️ How credible is the target page? Before I link to an external website, I consider its authority and how many others link to it. Having other credible pages linked to a target page is a vote of confidence I want to be part of any day.

✔️ How relevant is the target page? Does it provide the right context? Contextual target pages deliver relevant information at the right time, ensuring my reader is neither confused nor lost.

Before I add any #internallink to a page, I ask a few critical questions: a short #thread

Machine Learning for SEO Are you ready for this?🤯 I just generated top ten internal link recommendations in a dataset of 100,000 pages that don't link to each other but should. Rather than using traditional means of matching pages such as TF-IDF, LDA, n-grams and keyword

We need 5k retweets now now. Please everyone, let’s get 5k RTs and I’ll personally pick 100 people asap today and give them 10,000 Naira each to help pay for their AltSchool application fee. Let’s get 5k retweets asap., drop a comment if you need the 10k support. RT this.