From Bad Bunny to brand strategy, BODEN Agency is proving that the Latino market is the mainstream. Discover how this powerhouse PR firm turns culture into real impact in Isabella's article:

Influencer marketing isn't just about aesthetics — authenticity, communication and compliance are key. See how PR pros build campaigns that connect with audiences and drive real results:

The Masters proves that tradition and TikTok can coexist. From iconic moments to influencer invites, it’s a masterclass in prestige marketing. Read how the tournament keeps its heritage while mastering the art of modern marketing:

Greens powders and IV drips are taking over the wellness world. With sleek branding and influencer endorsements, these trends promise quick health fixes. But are they really effective? Dive into the truth behind wellness PR in Katie's new blog:

NIL is revolutionizing college sports. From top athletes to lesser-known stars, athletes are now building their personal brands. But is it all positive? Explore the pros and cons of NIL in collegiate athletics:

Short-form content is the future! With attention spans shrinking, brands must grab attention in under three seconds. Explore the psychology behind this fast-paced digital shift and how your brand can thrive in Ella Kate's article:

Small businesses are thriving on social media by ditching trends and embracing what makes them unique. From college bars to coffee shops, real connection is driving real growth. Read more from Katie:

What is cancel culture, really? This deep dive explores where the term came from, what it means today and why the line between accountability and canceling is blurrier than ever. Read more from Evie:

Is “brain rot” just slang — or a real threat to workplace professionalism?.This article explores how social media slang and online habits may be reshaping Gen Z’s professional image. Read more in Abby's latest article:

From Gossip Girl to Pitch Perfect to Legally Blonde—college life in the media is always glamorous, chaotic and, well. not entirely accurate. Olivia breaks down the gap between what pop culture shows you and what college is really like. Read more here:

With relationship-building and storytelling being crucial aspects of the public relations industry, ChatGPT is not an advancement that professionals need to fear. Instead, they should embrace its ability to aid the brainstorming process. Check it out here:

Get caught up on the latest social media updates from Meta, Instagram, Reddit and more – all in one place. Check out the full article from PRDaily here:

Storytelling is transforming how destinations like Gatlinburg connect with travelers. From moonshine tastings to mountain hikes, Gatlinburg’s PR pros are crafting campaigns that speak to every generation. Read Olivia's latest article here:

The secret behind Disney’s PR magic? It’s not just the attractions—it’s the people. From guests to cast members to PR masterminds, discover how Disney keeps the magic alive! Read more:

John Cena and Neutrogena’s new summer commercial crossover is making waves in the industry! Read more about this powerful message about sun protection in Isabella’s latest blog:

Alix Earle & SipMARGS have teamed up to spice up your margarita game! These canned sparkling margaritas are the perfect mix of bold, refreshing and reinventing a brand! Read more in Reese’s latest blog:

As AI continues to grow, it’s essential to evolve with it. It can be a great tool for creating a first draft of content, but it's important to know how to edit it effectively. Learn more about editing AI-generated content from Allison Carter:

Should middle-aged Millennials be running PR teams, or is it time for Gen Z to take over? One viral TikTok says it all. Read more in Olivia's blog:

Consumers aren’t just buying food—they’re buying into a lifestyle. Health, sustainability and wellness are shaping the food industry like never before. How are brands like HelloFresh adapting? Find out here:

Meta just changed the game. No more fact-checkers. More "free expression." What does this mean for businesses, brands and users like you? Find out what’s really going on in Reese's article: