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Maximizing ROI with Smart Bidding: A Guide for PPC Marketers .If you’re looking for ways of maximizing ROI with smart bidding, you’re in the right place. Working with PPC professionals and agencies, I am all too familiar with the constant struggle of mak….

Google Ads rolls out Asset Studio beta . Google’s long-teased Asset Studio, first announced at Google Marketing Live in May, has now surfaced in accounts. How it works. Asset Studio appears under Tools > Asset Studio and gives advertisers native creativ….

Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective . We’ve reached an inflection point in how people find and trust information. AI-powered search, instant answers, and LLM assistants are reshaping discovery at a pace that forces compan….

How upper-funnel LinkedIn ABM drives measurable impact . Account-based marketing (ABM) campaigns make it easy to precisely target the brands in your ideal customer profile (ICP) without a pricey martech platform. LinkedIn’s native targeting capabilities….

Ready to level-up your mobile strategy? New consumer research and trends by Edna Chavira . Are you looking to boost your app’s growth and turn new users into loyal fans?. Join Adobe product experts for a free webinar on consumer and practitioner trends i….

Microsoft Advertising suspensions: What triggers them and how to appeal . Take the right steps — and avoid common mistakes — when facing account suspensions advises Microsoft Ads Liaison Navah Hopkins. Hopkins stresses that Microsoft takes security “very….

Agency-grade PPC audits: How to turn reports into growth roadmaps . When most marketers think of a PPC audit, they picture a checklist: . Pull a few reports. Flag the obvious inefficiencies. Send the client a PDF. Call it a day. In reality, that’s a….

ChatGPT is sending less traffic to websites – down 52% in a month . Referral traffic from ChatGPT to websites is down 52% since July 21, according to Profound’s Josh Blyskal, who analyzed more than 1 billion ChatGPT citations and 1 million referral visit….

Google Ads pushes richer conversion imports . Google is pushing advertisers to enrich the conversion data they send to Google Ads, saying more signals mean stronger attribution, better modeling, and ultimately, improved campaign performance. How it work….

Google unifies Local Services Ads under new Verified badge . Google will consolidate its Local Services Ads (LSA) credibility programs into a single Google Verified badge, starting in October. The badge replaces multiple programs, including Google Guara….

News site traffic is shrinking, but Google and AI aren’t solely to blame . Visits to nearly every major U.S. news site dropped in July. Only six of the top 50 U.S. news websites grew traffic year over year (YoY), according to PressGazette’s monthly ranki….

AI Search vs Traditional Search: The things you thought were gone? AI can find them. Google makes you search. AI searches for you. That’s the gap between AI search vs traditional search. Here's how AI finds what Google can't. via @pistakkiomktg #seo #pod….

New Google Ads diagnostics tool for cart data tracking is here . Google Ads rolled out a diagnostics tool to help advertisers spot issues with shopping cart data tied to conversions. The tool appeared in accounts, following an initial mention on a Googl….

For DOOH: Start with Where the Screen Is . Democracy has come to DOOH media. Anyone with a credit card, basic computer skills, and five minutes of free time can set up and run a DOOH campaign thanks to AdOmni’s self-serve ad platform. Jonathan Gudai, CEO….

Daily Search Forum Recap: August 22, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Discover has these new publisher entity pages with follow c….

Tips For Running Competitor Campaigns In Paid Search via @sejournal, @timothyjjensen .If you’re testing competitor bidding in paid search, this guide walks through the ethics, setup, targeting, and pitfalls to watch for. The post Tips For Running Compet….

Search News Buzz Video Recap: Google Volatility Check, AI Mode Expands Big Time, ChatGPT Sends Less Traffic & SPN Ad Reporting This week, we did a check in on the ongoing Google Search ranking volatility. Google AI Mode expanded to 180 countries, added a….

Google Retailer Panel Deals & Loyalty Benefits & Shopping Ads Discount Codes Google is now showing the deals and loyalty benefits details in the retailer/merchant knowledge panels. Plus, Google Shopping Ads show a "discount code" link that opens a dialog….

14 practical hacks to get 5x better answers from ChatGPT-5 Discover 14 practical ChatGPT-5 hacks to cut hallucinations, improve prompts, and get better answers for SEO, content, and marketing tasks. via @pistakkiomktg #seo #podcast.

Reddit SEO (A Live Majestic SEO Podcast) .In this webinar, we’re going to show you how to navigate the world of Reddit. The post Reddit SEO (A Live Majestic SEO Podcast) appeared first on Majestic Blog. via @pistakkiomktg #seo #podcast.