Pex
@Pex
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The leader in real-time content identification and UGC data. https://t.co/poxHverIfd
Los Angeles, CA
Joined April 2014
Both major and independent catalog is being posted to social media by retailers, airlines, fast food restaurants, and others. See which industry is sharing the most music in our latest blog:
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Whether it's licensing or litigation, rightsholders should protect their catalogs on social media. Read what our SVP of Sales Larry Mills has to say on the topic in this Keeping Tempo blog from Music Biz!
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Power your CMO with Pex: Check out our latest blog to learn about our solutions for collection societies
pex.com
Increase revenue, scan social media content, determine platform music density, and manage take down / stay down compliance.
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Major brands are being sued for copyright infringement with increasing regularity. Pex is offering a free sample audit for brands to see if their social media accounts are putting them at risk. Sign up to check your posts for commercial music ⬇️
pex.com
Sign up for a free infringement report and Pex will identify commercial music across one of your brand's Instagram or TikTok accounts.
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We analyzed over 19k social media posts from 10 top beauty brands and identified nearly 5k matches to music in our registry, with an almost even split between major label catalog and independent artists. Learn more in our latest blog ⬇️
pex.com
We analyzed over 19k social media posts from 10 top beauty brands on social media and compared them against our registry of music.
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The more we dive into TikTok Sound IDs, the more attribution problems we uncover. In our latest blog, we highlight three issues with Sound IDs that are costing music rightsholders. Check it out below to make sure you aren't losing revenue.
pex.com
Viral videos and Sound IDs with hundreds of thousands of creations are not properly attributed to rightsholders. Here's what rightsholders can do about it.
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Don’t let music licensing complexities hold your content back. 🎵 Our latest blog breaks down everything brand marketers need to know about copyright on social media - so you can create freely while staying protected. Check out our top tips:
pex.com
Learn how brands can avoid copyright infringement lawsuits from unauthorized commercial use on social media with music recognition technology.
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Vote to see us at SXSW London 2025! 🙏 Our SVP of Revenue Strategy and Operations @MCTeissedreG is joining a panel on how music tech companies can create a fairer ecosystem. Vote here:
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Last month we found over 2M unique Sound IDs for 141k songs on TikTok. Those numbers led our team to investigate further, with a Dua Lipa deep dive. Check out some examples of Sound ID fraud we found happening with her hit song Houdini.
pex.com
Every unclaimed Sound ID could mean lost revenue. The sooner rightsholders find uses of their music, the more revenue they can protect.
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Excited to share that @SoundCloud has named Pex a preferred vendor for its AI music creation partners. Our content identification tech ensures rightsholders receive proper credit and compensation as SoundCloud democratizes music creation with new AI tools
pex.com
SoundCloud names Pex a preferred vendor for its AI music creation partners to help ensure rightsholders receive credit for their works.
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Earlier this year we found 85% of TikTok videos contain music. Now we've looked at Sound IDs and found over 2M unique IDs for 141k songs. Claiming these additional Sound IDs can mean more revenue for rightsholders. Read our latest blog for more info ⬇️
pex.com
Claiming Sound IDs can increase revenue from TikTok, but there are challenges. We tracked a sample of songs and found 20x as many Sound IDs as recordings.
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As #AI continues to work its way into the music industry, Pex is focused on identifying AI-generated voices. Read how our Voice ID technology works and what we can identify today.
pex.com
Keeping it real: How Pex identifies AI-generated voices in music
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Because of DSP pay models, including Spotify’s which requires a threshold before paying sound recording royalties, modified audio can steal significant streams and divert revenue from proper rightsholders. Learn more in our latest blog from @KCEsq ⬇️
pex.com
Here’s a breakdown of Spotify’s pay structure and how the most recent changes impact modified audio streams.
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RT @Vortex_EG: #EntertheVortex: Listen in as our founder Holly Winn interviews Larry Mills from @pex and Will Kreth from #HAND as they dive….
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RT @randomsounds_: 🌟 Big News from our side🌟. We are thrilled to announce our latest integration with @Pex a AI-powered service designed to….
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While audio fingerprinting excels at matching identical or lightly altered versions of a master recording, melody matching focuses on the composition itself, finding more uses for songwriters and publishers. Learn how we do it in our latest blog
pex.com
While audio fingerprinting excels at matching identical or lightly altered versions of a master recording, melody matching focuses on the composition itself.
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Years after three horrific mass shootings, videos of the attacks are still online. @splcenter used Pex to identify the videos and show how this content continues to be reuploaded. Read the report to learn what was found and why prevention is needed:
splcenter.org
Executive Summary Years after three horrific mass shootings, videos created by the different attackers behind them are still present on social media and mainstream streaming services. Some services...
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Our Director of Digital Rights, Courtnay Moriarty, had a great time talking about tracking music on social media at #A2IMIndieWeek! Thanks to everyone who stopped by and to the fellow panelists for such a great convo!
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Thanks @wordsbykristin for this write up and for speaking with us about our Voice ID technology. Identifying AI-generated music is not a simple process, but there are tools and tech we can use to help.
Are the Drake Vocals on ‘Wah Gwan Delilah’ an AI Deepfake?
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