Casey McDaniel - Pest Control Guy
@pestctrlguy
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Sharing years of experience in the pest control industry one tweet at a time. #1 pest control company serving Colorado.
Colorado
Joined April 2023
Why is pest control the best industry? Each tech can service >$400k in a year Quarterly services cost $125 and take 20 minutes to complete Compare it to trash pickup where they charge $40 a month and service weekly. Labor is cheap Products are cheap Margins are insane
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Rodents frequently get into attics and crawlspaces and with time ruin the insulation. We provide a service where we remove old insulation, vacuum up mice droppings and carcasses, treat the area with a sterilizer and disinfectant that has enzymes to break down viruses and
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My business partner talked to his old bosses last month for an hour and they gave us so much great advice. Will greatly improve our processes next year. Grateful we don’t have to reinvent the wheel. I have been banging my head against the wall trying to find the organization
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I’m generally a very positive guy. Unfortunately, this app rewards negativity and divisiveness. This is BY FAR my most viewed tweet. The comments immediately jumped to politics, democrats vs republicans, Israel was mentioned over 100 times, and people calling each other
My hot take: America will crumble when pieces of large, important infrastructure eventually fail. The Baltimore bridge was hit by a ship 18 months ago and they have done almost nothing since. Too much red tape. We couldn’t recreate the America we live in now because it would
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In 2026 would you rather: 1- increase revenue from $2 million to $3 million and take home $100k 2- keep revenue pretty flat at $2 million and take home $500k 3- keep revenue flat at $2 million, take home between $100k-$250k and use the excess earnings to pay down debt Assume
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My hot take: America will crumble when pieces of large, important infrastructure eventually fail. The Baltimore bridge was hit by a ship 18 months ago and they have done almost nothing since. Too much red tape. We couldn’t recreate the America we live in now because it would
Reminder that we built the Golden Gate Bridge in 4.5 years. Today, we wouldn’t even be able to finish the environmental review in 4.5 years.
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50 calls for a pest control company 30 of the 50 close $150 for a clean $4500 collected month 1 $50 collected every month for next 83 months No more ads spent to collect months 2-83
50 calls for a cleaning company 20 of the 50 close $150 for a clean 3k cash collected month 1 50 calls for a roofer 5 out of the 50 close 60k cash collected month 1
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Unfortunately, one of the companies that we had under contract to acquire has backed out. The seller’s financial advisor advised against them offering a seller’s note. We will likely just wait until spring and pay cash now. It was going to be a 2 year note for $55k but if
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Our bread and butter is still quarterly or monthly maintenance plans (which are entirely necessary in our industry) but with so many customers tired of subscriptions we make a killing on it me time visits. Many customers will pay a great premium to know they just have a service
The last three HVAC companies I’ve called for a repair: “Here’s a 12-month maintenance contract - then we can talk.” They know exactly how their companies are valued - wasn’t a thing 10 years ago.
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This is why we runs ads across several platforms. If we are converting leads at a high rate from Facebook but not thumbtack, we know we need to do some digging. Either our sales process is bad (unlikely because we are converting from other ad types), the leads are garbage, we
The leads are bad! 😡 Just because you don't close them on the first call does not mean they're a bad lead. You need to work a pipeline like a professional. You should have at least 7 touch points after the initial call until you mark a lead as lost. If you want the
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Orkin runs this way. Commission, commission, commission. Upsell that old grandma a $15,000 attic insulation job. Aptive runs entirely different. They pay close to minimum wage. Absolutely overwork employees and just plan on hiring the next kid when this one’s burnt out. Both
Homeowners are catching on. As private equity buys your local lawn care company, HVAC company, pest control company, plumbing company, and roofer… Here is what they don’t want homeowners to know about their playbook: 1. Everyone gets paid on commission. Not just sales teams,
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I am sorry for Karina and your loss. I see this as an opportunity to share something about rodent poison. It is commonly used at nearly every home and every business in the country. This stuff is literally everywhere and it is safe as long as it is used correctly. There are
I’m beyond heartbroken. 💔 Today, my dog passed away after agonizing for two days from poison. I believe she caught another animal that had already been poisoned. Please, I’m asking from the bottom of my heart… stop using poison to get rid of wild animals. It doesn’t just
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We sell almost exclusively a quarterly service. It’s the best value for customers because they get a warranty. It’s also the highest margin recurring service we have. A lot of companies try to sell monthly or bimonthly services and it’s worse value and lower margin. I
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Sent this to my business partner over the weekend. Finally getting the layers peeled back on this recent purchase. “We paid $180k assuming he did $150k in revenue. We currently have $191,663 on the books for next year from his customers alone. We also got a $14k ranger. If
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Allow me to break character for a second and not talk about business ideas. I actually had to step out of church to get this thought out of my head. I go to The Church of Jesus Christ of Latter-day Saints. We used to be called Mormons. And this morning our dear prophet died.
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GPS showing my techs all over the state yesterday. One step closer to total domination. I want to be able to serve every home and business in my home state.
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Customer called us for a quote. Wanted to shop around. Called another local company on google. We answered that call as well. She said sounds like you guys have cornered the market. Let’s get scheduled.
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Broker let us know that our next acquisition which closes on 10/13 has 2 big termite jobs lined up for us that week and wanted to make sure we had our schedules open enough to fulfill them. Blessings.
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We made a lot of mistakes transitioning during our first acquisition. This time around it’s been a lot more smooth. Built trust with one of the biggest property management companies in our area today.
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The last 8 weeks have been me turning ads on and off over and over again. Every time it seems a touch slow, we turn them on and we’re slammed again. We’ve never been this busy in late September. The obvious answer is to hire another tech and ramp up the ad spend but heading
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