paulgarrity
@paulgarrity
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Managing Director of Impulse Screen Media. Delivering Media Monitoring technology solutions to business.
Sydney, Australia
Joined January 2008
Thanks James, Good to see traditional media and academia recognising the value of our business.
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“Show up, keep putting one foot in front of the other” 💫💫 @sonar6 sharing what good SaaS businesses have in common #SaaStockOceania
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#ModernMarketingMeetup Panel discussion on Machine learning in video to understand content and detect ad fraud. Great opportunity for Adtech
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We are so grateful for the incredible impact & difference that our SASS & parent/community members make in our schools; the values of public education are reflected in all they do. Wonderful to recognise some of our best in Metropolitan North @dizdarm @NSWEducation @NSWPandCFed
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This weeks show https://t.co/7glYDZX2xk
@aryehaussie & @phatcatbrett #Appoftheweek @onMarcoPolo #AandBSplitTest @googlemaps vs @waze #Screenz @Jabra_US Evolve75e & our guest @paulgarrity from @ImpulseScreen @EagleWavesRadio @vivocafe @AngelaVIVO @b_intent
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#NEW this week on the #blog Four ways to boost engagement for cross device marketing https://t.co/xUVEe1wACg
#checkitout #crossscreening #digitaladvertising #data #analytics #insights #engagement
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#DidYouKnow ISM has just released new updates to it's platform? Click here to find out more - https://t.co/Ju9EePH4m5
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“What can be more special than when there is no boundary. And there should be no boundary to human endeavour.” RIP Stephen Hawking. #BeFearless
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Blockchain at the peak of inflated expectations-Couldn't agree more @AshtonMediaOZ #programmatic18
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Danielle @Uskovic Great Tips for implementing Programmatic In-house.1.Invest in technology 2.Allign Partnerships. 3.Own your Data. 4. Constant Learning. #programmatic18 @ImpulseScreen
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TV sync explained! How does the tech work, how do advertisers use it and most importantly how is it measured? Check out Impulse Screen's @paulgarrity in @mumbrella answering all of these questions and more
mumbrella.com.au
What is TV synced advertising?Using a technology platform to automatically trigger a digital ad campaign based on what is seen and heard on TV (both adverts and programme content) in real time.How...
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Ever wondered what Impulse Screen Media Technology does...here's a quick explainer
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At ISM we create metadata from video using AI, a process we call visual intelligence. The merging of this video and social metadata together is what John Lee discusses in this post.
lnkd.in
This link will take you to a page that’s not on LinkedIn
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"The only value in data is if you actually do something useful with it. Annoying us with a relentless torrent of horseshit is the antithesis of useful." - sometimes Bob Hoffman finds the perfect words.. https://t.co/goDPolcAgq via @MumbrellaNews
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More disinter-mediation expected in the media industry over the next few years as brands take control of budgets back from agencies.
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