Amy E. Pascal
@pascalpascal
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Our brands reflect our story and what we stand for. In communicating our brand, it's important to create and build our ideal story in a way that resonates with our clients to allow for positive growth.⭐ #brandvoice #brandyourself #personalbrandingtips #amypascal
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Great session with Amy Pascal @pascalpascal, VP and Head of U.S. Marketing and Brand Strategy, on how she helped @WeberGrills by building new digital capabilities, using story building vs. storytelling, and developing DE&I marketing strategies. #ANAmarketers #ANAmasters
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.@pascalpascal of @WeberGrills: “Lean into story building and lean into your community and influencers as a resource to contribute to the brand experience.”
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An all-time party pleaser, plus smoke. You’ll never look at guac the same way again.
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Weber's new Traveler grill is off to a "rock-star start" since its launch, CEO Chris Scherzinger told @JimCramer.
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Embrace Open Innovation - @steverader (NASA), @pascalpascal (LEGO) and @DeJules (Tongal). 💡#SXSW2018 #SXSW18
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"LEGO's Rebrickulous is a YouTube channel devoted to having fun with the product; crazy antics that put the bricks to new use." -@pascalpascal (#LEGO) #SXSW
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You can take any @LEGO_Group brick from 60 years ago and it fits today. It’s right brain, left brain - systematic creativity - @pascalpascal #sxsw #NASAxLegoxTongal
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Glad to be spending the day at Brand Innovators State of Modern Marketing conference! Thanks for sharing insights @pascalpascal #bisummit
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What entertains & delights kids today? @LEGO_Group's @pascalpascal drops the facts with @iCrossing's @MaMuToo! #BISummit
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How to Make Sure Your Branded Content Isn't Really Just an Ad
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Why Marketers Must Move Beyond 'Branded Content' and Create Entertainment
adweek.com
As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on...
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The importance of "culture" The One Question You Should Ask About Every New Job -
https://t.co/YzGZlXxSWJ"
nytimes.com
Corporate culture is more important to your happiness than the salary, title or position. But how can you find out what the corporate culture is?
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We need to do better for our girls. Mom Writes Open Letter To Girls' Life Magazine
scarymommy.com
Mom compares a boys' magazine to Girls' Life Magazine, and rants about everything that's wrong with media messages to our girls.
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Well done to my hubby @ActualJoePascal for supporting free speech and open dialogue on @FoxNews #sportcourt
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Happy 19th bday Malala! You are a true inspiration in your support of education for all girls #MalalaDay @MalalaFund
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Campaigns Are Dead. Modern Marketing Is a Data Exchange
adage.com
Consumers and marketers want the same thing -- information, writes Jeff Rosenblum. Here are four benefits from this new mindset.
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