Ready to accelerate your leadership in football? Join 900+ senior Sporting Directors and technical leaders by becoming an ASD Executive Member (2026). Apply by 12 December 2025 to maximise your year. https://t.co/om6oNEtW4R

Our ASDX programme returns Wednesday 24 September from 3pm - 4pm (BST). Dr Alex Bond will be joined by Rick Cost, Justin Bokmeyer and Raymond Atteveld to discuss how to lead through a crisis. Don’t miss out: https://t.co/k5CjRkSWQ3

The Club sends its deepest sympathies to the family and friends of Roy 'Pancho' Parnell, who passed away yesterday, aged 81.

📢 Applications are now open for Edition 2 of the Alt Sporting Director MBA (Jan–Dec 2026). Application deadline: 7 Nov 2025. Apply today and shape your football leadership journey for 2026 and beyond. https://t.co/pDs613iZQd

Clubs: transform workforce learning and leadership capability with ASD Executive Club Membership. Clubs will get access for up to 15 staff, a Dedicated Club Network Manager, curated quarterly communications and more - a turnkey leadership package for club-wide development.

🎙️ @TFEconomy | Ep.16 is here! I sat down with @parnell_daniel, CEO & co-founder of @ASD_SportDir, one of the most influential bodies in world football to talk about the realities of being a sporting director today. 💡 Key takeaways: ✅ Governance & stability > short-term

Our Alternative Sporting Director MBA programme is featured in this month’s issue of FC Business Magazine (page 46-47). Read here and take a look inside the AltSD MBA programme that is empowering the next generation of football leaders. 👇 https://t.co/unS0yFwNEG

Congratulations on an incredible achievement, @Haywaphi17! 👏 We're so sorry for your loss, but we're sure your grandad would be proud of what you have done in aid of @alzheimerssoc. 💙 Donate to Phil's fundraising here: https://t.co/FFMLOHSGDl

Really pleased to get my copy of The Invisible Formula: How great sport organizations succeed, by Rui Lança V.grateful and honoured to contribute amongst some top voices in sport and football Pedro Marques Victor Orta Oskar Coca Luis Campos Leo Scaloni https://t.co/E0biz7YbVo

Critical Research in Football There are now 37 titles in our Routledge book series on football. Here are the latest arrivals: @petermillward79 @Fire_and_Skill and the team https://t.co/3iGLe9qBK5

The ASD Global Conference 2025. We consistently talked about providing world-class speakers, genuine insight from those in leadership, opportunity to share challenges & celebrate successes & an environment within which to strengthen your networks and forge genuine relationships.

Our Global Annual Conference @ASD_SportDir @ Manchester United FC

We are ready for the ASD Global Conference 2025. Listen to expert panellists from around the world, gain unique industry insights and the opportunity to network and share experiences with leaders from across sport and beyond. Join us: https://t.co/wNeeXBpfVj

This new paper from Andrew Murray, Daniel Parnell and Mark Batey provides recommendations for Sporting Directors on how to set up players for success through optimisation of the onboarding process. Read their paper here:

New research: Optimising onboarding for success: recommendations for sporting directors Our recommendations for leaders are outlined in the attached research: @markbatey @MSLJournal https://t.co/Wrilqo3c48

On this day in 1865, Archibald Leitch was born. His stadium design revolutionised the architecture we see in football today. Here are some of his most famous designs 🧵 👇

Great night of boxing at St Anne’s

New vacancies at FIFA ⚽️ Talent Identification Specialist https://t.co/bUZYC5IxVr ⚽️ Regional Technical Consultant (Africa) https://t.co/rlIGyzrkzP (Caribbean)

Couple of days up North at Ibrox then Tynecastle ⚽️

Boxing has a the potential to build young people’s life-skills and many health benefits. Here is a short feature on the work undertaken in Willaston ABC in Birkenhead: https://t.co/zod6iQ2xMv