Pact Coffee’s business values are unaligned with those of X and its ownership. For this reason, we’re no longer monitoring or posting on this account. If you’d like to get in touch, please contact us through ahoy@pactcoffee.com.

It's the first Monday of the Pact #Adventcalendar 🗓️ And this year, for the very first time, you can drink along with our team with daily videos - the Coffee Countdown 🎄 Join for free here: https://t.co/nu4nd47dV2

Coffee prices are at a historic high📈 It's bad news for huge coffee companies. But if you can't make a profit in these conditions, your business isn't fit for ethical trading. Here's why👇 https://t.co/SvSXQ7SA41

Ultimately, for us, the higher price simply means much better coffee through truly ethical sourcing, and it’s worth every penny.

It’s the only way to protect farmers from the fluctuating commodity market (which will inevitably dip in the near future) and know that the brewing habits of Pact customers are making a positive social impact at origin.

That’s why, for us, it’s vital to trade directly with the farmer and scrap the commodity market entirely. Through direct trade, we can guarantee that the farmer is the one to receive the premium price and come back, year after year, for repeat purchases.

But there’s other influences at play, like Fairtrade International increasing their minimum Fairtrade price last year (yep, if you’re cutting margins this closely, it’s probably not complying with Fairtrade) and, conversely, market speculators inflating prices to maximise stocks

Simply put, this rise in prices might be bad news for cheap coffee, and gigantic companies, but it’s pulling many farmers, families, and communities out of poverty.

In 2022, it was estimated that a smallholder coffee farmer in Colombia needs to make $1.55 per pound of coffee to cover production costs – and that’s before the worldwide inflation we’ve seen since.

But for the past two years, partly due to harvests in Brazil (the country that produces the most coffee) being short, the commodity market price has been higher than usual – anywhere from $1.80-$2.90 per lb of Arabica coffee.

On this, it’s a race for the traders to buy coffee at its absolute cheapest and sell it for its highest price – that way, you make gigantic profits in your plush Western office, while rural-poor farmers are regularly left to lose money on a year’s crop.

To cut a long story short, coffee is traditionally sold on the commodity market, like grains, gas, and oil.

So, #coffee prices are going up... But the real story is that it’s been sold for far too cheap, and farmers have been grossly underpaid for a very, very long time 🧵

Did you see the Pact Advent Calendar on Lorraine on ITV today?⭐ That's following a five-star review in The Independent and a 10/10 quality score in The Guardian. If you're quick, we’ve still got some available… https://t.co/W3enbpWdnN

Thanks to all that entered - we've now chosen a winner, and the competition is closed. But there are still calendars remaining - if you're quick! https://t.co/W3enbpWdnN

We're very happy to announce that we're bringing the first ever brewing kit (the Pact V60) to the @waitrose coffee aisle on 17th November. Thanks to @TheGrocer for covering the story today 🗞️ https://t.co/fe7H8wQrPz

Thanks to @Independent for the five-star review of this year’s advent calendar. There’s still a limited number available here: https://t.co/W3enbpWdnN

#Giveaway #ukgiveaway #coffee #specialitycoffee #adventcalendar #advent

Ts&Cs apply. - The giveaway ends 12th November. - It is not affiliated with X. - It is open to UK residents with UK postcodes only. - There is no cash alternative. - Be aware of fake accounts - we will ask for nothing but your name and address. This will be via DM.

☕️ WIN THE PACT ADVENT CALENDAR ☕️ To win 25 of the world's most exciting speciality-grade coffees: - Like this post - Comment with your favourite coffee ☕️ Ts&Cs below - good luck! 🤞 To see the calendar in all its glory, head here: https://t.co/W3enbpWdnN