@pa1ge I think they're cleaning house. Raise the bar, see what apps make the cut. Net win for everybody.

@kurtinc Agree! I feel like my tweet comes off as critical but overall I think it's positive.

@pa1ge it's not a conspiracy theory. it's the law of platforms. to get early network effects you need an ecosystem. to maintain your moat for decades you need to slowly cannibalize it.

@philwinkle It makes sense. As a longtime Shopify merchant, I don't want to have to use and pay for 5 different 3rd party apps. As a Shopify App marketer, well.. hahah

@pa1ge I don’t agree with this. I do, however, believe they are trying to only surface valuable apps- which I don’t have any problem with.

@rhiankatie The SASI ranking says otherwise

@pa1ge Wait! Do you think that can happen?

@wordsbyankit It's a wild theory obviously. But I can't explain why they're making some of the product changes they have recently. Before it was 2 clicks to the App store for the merchant, now it's 3 and more hidden / less intuitive.

@pa1ge They'll never do this while they are still releasing new APIs. It took them forever just to release things like checkout extensions and they didn't even build their own experience for it.

@pa1ge Eliminate all? Hardly. Will they absorb some functionality? Yes, they are outspoken about solving for what 80% of merchants need. But solving _everything_ is a distraction. They're focusing on expanding the opportunities, and recognize apps help them innovate.

@pa1ge #nocode is the future of app and plugins. Most micro apps have reliability issues

@pa1ge I have a simpler theory, shopify failed to build a decent search & ranking algorithm for AppStore. It's so bad that you would get different results for "popup" & "pop up". So now they don't want merchants to search on AppStore & instead would just serve their choice of apps.

@pa1ge Now merchant has to do 2 clicks inorder to see how much trial remained for any app they installed. So many changes and not sure how it will affect our apps going forward.

@pa1ge Say what you will about @bolt , but @theryanking said the same thing.

@pa1ge Yeah like @philwinkle said, it’s the platform cannibalization problem. @JordanGal has also commented on this extensively as well. Buckle up, it’s going to be a rough ride 😬

@pa1ge oh no i just became a partner like 3 months ago🙃