At CAGNY 2025 Conference, the Hershey team delivered a calm, clear message. They addressed investor concerns head-on, shared smart scenarios, and focused on what they could control. Full case study:

CPG’s feeling the squeeze in 2025. Tariffs. Soft demand. Tough retail convos. But top teams are adjusting—staying close to retailers and focused on what matters. This week’s 3-2-1: Triple Win pitches, demand beyond promos, and leading over reacting:

Tariffs. Geopolitical risk. Fragile sentiment. It’s not about predicting the future. It’s about clear comms. 3 timely POVs for IROs navigating uncertainty:

Most IROs retell the same story—press release, remarks, slides. But some are flipping the script. They're leading with a clear, visual shareholder letter—not using it as a follow-up. Less work. Stronger message. More here ↓.

Huge congratulations to Rebecca Gardy, IRC and the entire @thecampbellsco team on winning the Best Investor Event Award at @IR_Impact Awards 2025. Thank you, Rebecca, for including us at your table, and in this total team effort. @latyn_design, you crushed it. 💪

“You wouldn’t believe how many meetings I sit through where I still have no idea what the company is trying to say.”. – Sid Lall, $15B fund manager at Marlborough (via Enquire podcast). What helps IROs stay on a fund manager’s radar:

“We spend too much time building decks… and not enough sharpening the story.”.– Senior Category Manager, F&B. Too many teams reinvent slides every time. That’s why we built the Presentation Toolkit. More on the video below. #CategoryManagement #CPG #CPGSales #ConsumerInsights

Most earnings calls sound the same. Investor meetings follow the same playbook. Affirm’s IR team is doing things differently, and investors are noticing. Zane Keller shared their approach on Winning IR. Here are the key takeaways👇

What if your next earnings call was 30% shorter—but twice as effective?. Linamar made it happen by focusing on what mattered most to investors. Curious how? More here: #EarningsPresentation #QuarterlyEarnings #Linamar.

As this year winds down, we wish you restful holidays and a happy New Year. A heartfelt thanks to our clients, friends, and our team for making it all possible. Here’s to more wonderful moments together in the coming year! 🥂

As an IRO, juggling earnings presentations, investor decks, or prepping for Investor Days and M&A? You’re not alone. Looking for expert feedback? Schedule an IR Presentation Assessment [. #InvestorRelations #IROs #InvestorPresentations #Earnings

What if you had a library of “perfect” slides to jumpstart your earnings deck? Or a narrative framework that works every time? . We’ve made these real with our Earnings Presentation System for IROs. See it in action: #Earnings #QuarterlyEarnings

Tune in for more insights on the evolving IRO role! 🎙️ Listen now:

We tuned into an insightful #WinningIR episode with Catherine Buan from @asana, hosted by Mark Fasken. Key takeaway: "Whether public or going public, IROs are product marketers with equity as their product.". #InvestorRelations #IROs #FinancialCommunication #IPO #Equity

10. Talent Management and Workforce Development: With the evolving job market, there’s a heightened focus on how companies are attracting, retaining, & developing talent. Investors are interested in strategies for workforce sustainability and addressing skill gaps related to AI.

9. Digital Transformation: Beyond basic digital adoption, investors in 2024 are looking for comprehensive digital transformation strategies that enhance customer experience and operational efficiency.

8. Market Expansion Strategies: Unlike 2023, where the focus was on stabilizing existing markets, 2024 is about exploring new markets and expansion strategies. Investors are interested in geographic and demographic diversification.

7. Innovation and R&D: In 2024, there's a greater focus on how companies are investing in research and development to drive future growth. Investors want to see a commitment to innovation and how it translates to competitive advantage.

6. Sustained Financial Health and Liquidity: While 2023 was about recovering from economic challenges, 2024 centers on maintaining strong financial health and liquidity. Investors are looking for robust strategies to ensure stability in a potentially volatile market.

5. Focused Capital Allocation: There's a shift from general capital efficiency to strategic investments in growth. Investors are focused on understanding how companies are prioritizing their capital expenditures for maximum growth impact.