Evan Orensten
@orensten
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Founder and Executive Editor of @CoolHunting
New York
Joined October 2008
RT @coolhunting: Sculptor and jeweler Jill Platner pays homage to stones collected from the beach
coolhunting.com
Jill Platner has long inspired us with her unique approach to translating inspirations from nature into wearable art. The proudly NYC-based sculptor and jeweler launched a new line this summer that…
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RT @coolhunting: South Korea's leading online publication LongBlack shares their feature on designer Teo Yang exclusively for COOL HUNTING….
coolhunting.com
COOL HUNTING Editors’ note We’ve been increasingly interested in everything that’s going on in South Korea—from hosting our most recent travel experience there to observing the myriad ways the coun…
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RT @coolhunting: A look at OSULLOC Namwon, the South Korean tea brand's new factory, designed by Minsuk Cho on Jeju Island .
coolhunting.com
Designed by architect Minsuk Cho and Mass Studies and built directly adjacent to one of their tea fields, the new OSULLOC tea factory on Jeju Island is a state-of-the-art facility dedicated to the …
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RT @coolhunting: Our favorite Tomato-scented candle, just in time for summer
coolhunting.com
This garden-inspired candle gives the summer feels we’re vibing, with a mix of tomato, citrus and earthy green scents that hit just right. Handmade in the USA, its coconut and apricot wax ble…
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Subscription seems to be the last remaining and only viable path for monetization of editorial with integrity.
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Search companies wanted us to buy ads to have our content seen, and increasingly the small sliver of advertising revenue that's left comes with draconian asks.
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When we started @COOLHUNTING 21 years we were on the precipice of a new era in publishing, unhindered by time, printing and physical distribution. That golden era lasted a minute or two before social platforms wanted us to pay to have our content seen.
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When I see stories from editorial brands I used to trust were making decisions based on editorial quality now overwhelmingly only sharing things they are paid to publish, I can't help but feel that editorial integrity is a thing of the past.
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80% or so of the outreach I receive from brands, pr firms and even makers assumes that we won't consider running a story about them without getting paid for it.
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I'm consistently taken aback at how "editorial" is now assumed to be driven, uniquely if not domineeringly, by paid and affiliate content.
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RT @coolhunting: Catch the latest episode of our Design Tangents podcast featuring Maximillian Büsser, the provocateur of Swiss watch makin….
coolhunting.com
Our latest Design Tangents podcast guest, Maximilian Büsser (who we have known for more than 15 years) is nothing less than a renegade in the very traditional Swiss watch world. As the founder of M…
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RT @coolhunting: Diving into the dance between emotion and logic in the design process with architect, artist and neuroaesthetics practitio….
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RT @coolhunting: Art and science align for this powerful new exhibition at The Momentary in Bentonville, Arkansas #themomentary
https://t.c….
coolhunting.com
The artistic allure of Bentonville, Arkansas is often anchored in the architectural gravity of Crystal Bridges Museum of American Art, as well as its renowned permanent collection and temporary exh…
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RT @CleverPodcast: "I'll just say that the interior of this car was made from 75 year old vintage upcycled kimono." - @orensten + @joshrubi….
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RT @CleverPodcast: This #Halloween. a special treat 🎃 for Clever listeners🥰 @amydevers is joined by the delightful partners (in work & li….
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RT @CleverPodcast: "When I showed up to meet him, it was a love at first sight moment. I was very happily single. I wasn't looking. I walk….
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